So you did a great job for a delighted client and you want to ask them for social proof - a testimonial or a review. Great! But don't leave it too long... as I explain this week, their desire to provide this for you will quickly fade.

Also: The theme of next week's MSP Marketing Edge content, and our new marketing campaign on data backup and testing.

Paul's 5 min Monday Motivation for 15th July 2024.