Ep.125 - In this episode of Endless Customers, Alex Winter sits down with CEO Richard Sellar and IMPACT coach Allison Belles to unpack how Stellar One rebuilt its ERP sales model around radical transparency. No traditional sales team. Rather, transparent pricing, self-service fit quizzes, and assignment selling that continues into onboarding. And the result? Close rates around 60% in an industry where 20% is normal.

This conversation is part playbook, part mindset shift. You’ll hear how they simplified a complex sale, earned buyer trust faster, and used content to align marketing, delivery, and leadership around one goal: make it easier for customers to say “yes” with confidence.

Highlights include:

If you are tired of slow cycles, confused prospects, and vague reporting, this episode shows how a trust-first approach can triple your win rate.

Subscribe, leave a review, and follow for more straight-talking conversations about content, sales, and what it really takes to earn buyer trust.

#EndlessCustomers #ERP #B2BMarketing #SalesEnablement #TrustBasedSelling #PricingTransparency #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus

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Stellarone.io - Richard Sellar

Ep.124 - Most leaders say they want scalable growth. Fewer are willing to build the culture it takes to get there. In this episode of Endless Customers, Alex Winter sits down with Jim Schultz, former CEO of Applied Educational Systems, to unpack how his team used the Endless Customers System™ to rebuild a company that was nearly out of options and turn it into a buyer-driven growth machine.This isn’t just a story about marketing. It’s a story about leadership, trust, and the power of showing up with answers.Jim shares how his team created momentum with no sales budget, how they made content everyone believed in, and why private equity firms fixated on their strategy when it came time to sell.

Ep.122 - Most marketers track data. Few actually understand what to do with it. In this episode of Endless Customers, Alex Winter sits down with Ruan Marinho, founder of SplashDash, for a straight-talking conversation about the power of visibility, the pitfalls of over-reporting, and how AI is quietly reshaping everything from search to strategy.This isn’t about more dashboards. It’s about smarter direction. Ruan breaks down how the right data, delivered simply, can empower your whole team, not just your analyst, and help marketing drive real revenue.

Ep.121 - Most websites talk about trust. Very few prove it. In this episode of Endless Customers, Alex Winter sits down with IMPACT Website Strategist Mary Brown to explore the signals that shape buyer confidence, both for human visitors and the AI tools deciding what gets seen. This isn’t just another chat about SEO or content strategy. It’s a real-world look at the updates that help your website attract better leads, earn attention, and become the kind of resource buyers keep coming back to.

Highlights include:

If you're ready to stop guessing and start building a website that truly earns trust, this one’s for you. Subscribe, leave a review, and follow for more straight-shooting conversations about trust, content, and the future of digital sales.

#endlesscustomers #WebsiteStrategy #ContentMarketing #trustsignals

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Ep.119 - Most companies say they care. Southwest Exteriors lives it. In this episode of Endless Customers, Alex Winter sits down with Chris Wager, videographer at Southwest Exteriors, to unpack “purposeful humanity” and how a servant’s heart shows up in content, sales, and everyday service. This conversation gets practical. You’ll hear how leading with care, not contracts, turns videos into trust-builders across the entire customer journey. Chris shares how their team uses bio videos and 80% videos at each touchpoint, and how listening to real questions guided their Big 5 content. Results follow when you stay human.

Highlights include:

If you want your content to feel human and help your team close with confidence, this one’s for you.

Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and trust.

#EndlessCustomers #SouthwestExteriors #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACT #MarketingLeadership #videomarketing

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southwestexteriors.com

Ep.117 - Most companies say they care about education. Few build their business on it. In this episode of Endless Customers, Alex Winter sits down with Taffy Ragan and Matt Carter from Bill Ragan Roofing to unpack how a Nashville roofer tripled revenue by getting radically helpful with content and smarter with sales. It is a practical, no-fluff look at what happens when leadership commits, a content manager owns the plan, and the team sticks with it.You will hear how they made the Endless Customers System™ their daily playbook, from publishing to sales conversations to brand awareness. Real stories. Real wins. Lots you can borrow for your own team.

Ep.116 - Business leaders everywhere are feeling the pressure. Buyers expect fast answers, personal communication, and more video than most teams can produce. The challenge is clear: how do you keep up without overwhelming your people or losing the human connection? In this episode of Endless Customers, Alex Winter sits down with Cathal Canavan, Head of HeyGen for Agencies, to explore how AI avatars are helping companies scale video, translate content across languages, and publish more consistently. All while keeping trust front and center.Cathal shares real examples from companies using avatars for sales training, proposal summaries, and multilingual outreach. He also gives a peek into what HeyGen is building next, including interactive avatars that answer buyer questions in real time and new tools designed to make scripting and video creation easier than ever.