Endless Customers

By Endless Customers

Earn Trust & Win More Customers In The Age Of AI.

We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they... more

5

1717 ratings

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FAQs about Endless Customers:

How many episodes does Endless Customers have?

The podcast currently has 117 episodes available.

Endless Customers episodes:

September 17, 2025How Alignment Day Redefined Trust and Culture at Southwest Exteriors
Ep.114 - Most companies say they’re aligned. Few actually are.In this episode of Endless Customers, Alex Winter sits down with Ryan Shutt, CEO of Southwest Exteriors, and Allison Riggs, Executive Coach at IMPACT, to talk about what really happens on Alignment Day and why it might be the most important step your company can take. This conversation is not about theory. It is about what unfolds when you bring sales, marketing, operations, and even accounting into the same room, get honest about what is really happening with buyers, and start role playing the moments that make or break trust.Ryan shares the gut-check moment that forced him to confront the gap between what he thought was happening in his sales process and what was actually happening. Allison reveals why she stopped the agenda mid-session to address the elephant in the room, and how that single choice changed the course of the day.

Highlights include:
What makes Alignment Day different from any other meeting
The hidden silos that quietly erode buyer trust
How live role playing exposes the truth faster than any report
Why leadership buy-in sets the tone for lasting change
If you want to see what true company-wide alignment looks like and how to start building it in your own business, this episode is a must-listen.

Subscribe, leave a review, and follow for more candid conversations about sales, marketing, and what it takes to become the most trusted brand in your space.

#EndlessCustomers #AlignmentDay #SalesEnablement #B2BMarketing #Leadership #IMPACTplus
Click here to read the full article!
Ryan Shutt - CEO, Southwest Exteriors
southwestexteriors.com
...more
34min
September 10, 2025Real Journeys. Real Results. Big Growth. Join Marcus Sheridan and Leaders Thriving With Endless Customers
Ep.113 - Most businesses say they want consistency. Few stick with it long enough to see the payoff. In this special fireside chat from IMPACT Live Hartford, Marcus Sheridan sits down with three leaders who are each at very different stages of their Endless Customers journey:
Taffy Ragan, General Manager and Owner of Bill Ragan Roofing, six years into fearless content and still publishing three articles a week.
Keven Ellison, VP of Marketing at AIS, who’s using automation and curiosity to drive adoption across his sales team.
Melissa Bush, Marketing Manager at Superior Trucking Payroll Service, proving how even a small business with just three people can win big with the right tools.
This conversation pulls back the curtain on what it actually looks like to implement Endless Customers. The messy starts, the breakthrough moments, and the simple practices that lead to long-term growth.

Highlights include:
Why the first year is always messy and why that’s normal
How to overcome the adoption gap between marketing and sales
The compounding power of publishing three articles a week
How self-service tools can generate results on day one
Why Marcus says every leader needs to practice grace
If you’ve ever wondered what it takes to move from intention to impact, this is the episode to bookmark.

Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust.

#EndlessCustomers #MarcusSheridan #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACTplus #MarketingLeadership
Click here to read the full article!
...more
29min
September 03, 2025Coaching Fuels Lasting Growth. Emotional Intelligence and the Secret to Leading with Endless Customers
Ep.112 - Most leaders know strategy matters. Fewer realize that mindset is what makes strategy work. In this episode of Endless Customers, Alex Winter sits down with Thomas Ahern, Executive Coach at IMPACT, to talk about why emotional intelligence and coaching are the overlooked drivers of business growth. This conversation goes deeper than tactics. It’s about the self-awareness, reflection, and courage leaders need to truly transform their organizations.

Highlights include:
What emotional intelligence really looks like in day-to-day leadership
How coaching turns training into lasting results
The fears that keep leaders from breaking through
Why vulnerability and reflection are signs of strength, not weakness
If you want to lead with clarity, empathy, and confidence, and build a company culture where growth actually sticks, this one is for you.

Subscribe, leave a review, and follow for more straight-shooting conversations about leadership, sales, and building trust in the age of AI.

#EndlessCustomers #Leadership #Coaching #EmotionalIntelligence #BusinessGrowth #TrustContent #SalesAlignment #IMPACTplus
Check out the full article here!
Thomas Ahern on LinkedIn
...more
34min
August 27, 2025Consistent Leads, Real Growth. Even Michael Jordan Had a Coach (and Your Business Needs One Too)
Ep.111 - Most business owners know the frustration of unpredictable growth. Few figure out how to fix it. In this episode of Endless Customers, Alex Winter sits down with Mike Ritzema, Founder and President of Superior Trucking Payroll Service, to talk about the turning point that shifted his company from “waiting for referrals” to generating consistent leads. Mike opens up about the early struggles, what changed when he committed to the Endless Customers System™, and the milestones that proved the process was working.This episode isn’t about marketing hacks. It’s about building a system you can count on. One that gives you the freedom to stop worrying about the next lead and start focusing on leading your business.

Highlights include:
Why unpredictable referrals keep companies stuck
How consistent content builds trust faster than sales pitches
What it feels like when prospects reference your content in calls
The growth signals that show it’s time to expand your team
If you’re ready to move past the guesswork and build a steady engine for growth, Mike’s story will show you what’s possible.

Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and sustainable growth.

#EndlessCustomers #MikeRitzema #InboundMarketing #SalesGrowth #TrustContent #B2BMarketing #IMPACTplus #ContentStrategy #BusinessLeadership
Check out the full article here!
www.truckingpayroll.com/
www.linkedin.com/in/truckingpayroll/
...more
38min
August 20, 2025Bold Answers, Bigger Impact. How Berry Insurance Cracked the Content Code
Ep.110 - Most companies avoid the hard questions. Berry Insurance built their brand by answering them. In this episode of Endless Customers, Alex Winter sits down with Corin Cook, Senior Marketing Manager at Berry Insurance, and IMPACT Coach Brian Casey to unpack how a 100-year-old insurance agency transformed its marketing with transparency, bold content, and a commitment to showing the real people behind the business.This conversation is about more than tactics. It’s about the courage to address what your buyers really want to know, even when it’s uncomfortable, and how that courage can set you apart in the most skeptical industries.

Highlights include:
How Berry Insurance uses trust-driven content to win attention and loyalty
Why leadership buy-in turns good ideas into lasting change
The role of video in building personal connections before the first sales call
How AI is reshaping search — and what to do to stay visible
If you’re ready to stand out in your space with content that’s as honest as it is effective, this episode is worth your time.

Subscribe, leave a review, and follow for more conversations on trust, content, and sales alignment.

#EndlessCustomers #BerryInsurance #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACTplus #MarketingLeadership #AIsearch
Check out the full article here!
www.berryinsurance.com
Corin Cook
...more
29min
August 13, 2025Making AI Your Competitive Advantage. How AIS Created Workflows Driving 30 Articles a Month!
Ep.109 - AI is everywhere in the conversation right now. Few companies are actually using it in a way that makes them better. In this episode of Endless Customers, Alex Winter talks with Keven Ellison, VP of Marketing at AIS, about how his team is adopting AI with purpose. This is not about chasing trends. It is about integrating AI into the way they work so it strengthens their culture, sharpens their strategy, and deepens their connection with buyers. Keven shares how AIS is using AI to make sales and marketing faster without losing their authenticity. You will hear the steps they took to get company-wide buy-in, the specific workflows where AI is making the biggest impact, and why trust will always be the real competitive advantage.

Highlights include:
How to align AI adoption with company culture
The role of leadership in building buy-in across teams
Examples of AI in daily sales and marketing workflows
Why trust still beats technology every time
If you want AI to be more than a buzzword in your company, this episode is a practical guide to making it work.

Subscribe, leave a review, and follow for more conversations about trust, content, and sales alignment.

#EndlessCustomers #AIForBusiness #SalesAndMarketing #ContentStrategy #SalesAlignment #KevenEllison #B2BMarketing #TrustContent #IMPACTplus
Check out the full article here!
https://www.ais-now.com/
linkedin.com/in/kevenellison
...more
50min
August 06, 2025SEO Is Out. Answer Rank Is In. Now What?
Ep.108 - Most companies want to be found online. Fewer know how to earn that spot in today's AI-first landscape. In this episode of Endless Customers, Alex Winter talks with Patrick Moorhead, author of Answer Rank, about why trust and authority are now the currency of digital visibility. They unpack the shift from SEO to AI-driven search, how businesses can adapt, and what it really takes to become “the answer” buyers find and believe.This isn’t about chasing traffic. It’s about building something deeper: content that AI trusts, and buyers act on.

Highlights include:
Why AI is changing what it means to “rank”
The two elements every brand needs: visibility and trust
How to build a knowledge hub that earns attention
Why The Big 5 content still drives qualified leads (maybe more than ever)
If you’re in marketing, sales, or leadership and want to stay visible as search evolves, this conversation is packed with insights you can use now.

Subscribe, leave a review, and follow for more real-world conversations on trust, content, and sales growth.

#EndlessCustomers #AnswerRank #PatrickMoorhead #ContentStrategy #TrustContent #B2BMarketing #IMPACTplus #AIsearch #TheyAskYouAnswer #DigitalMarketing
Check out the full article here!
https://www.thesovereigncmo.com/
...more
35min
July 30, 2025Where EOS Meets Endless Customers. Implementing These Systems Can Radically Scale Your Business
Ep.107 - Marketing ideas are everywhere. Execution? That’s the hard part.In this episode of Endless Customers, Alex Winter sits down with IMPACT CEO Bob Ruffolo to unpack why most marketing efforts lose steam, and how systems like EOS and Endless Customers keep growth on track.This isn’t about chasing trends. It’s about building a culture of accountability where strategy meets traction and teams actually follow through.

Highlights include:
Why so many marketing plans stall out after the kickoff
How EOS helped IMPACT scale and stay focused
The reason we rebranded “They Ask, You Answer”
What makes Endless Customers click for EOS companies
If your marketing feels scattered or stuck, this conversation offers a playbook for building rhythm, alignment, and trust from the inside out.

Subscribe, leave a review, and follow for more real-talk episodes on content, sales, and leadership in the age of trust.

#EndlessCustomers #BobRuffolo #EOS #MarketingLeadership #ContentStrategy #SalesAlignment #IMPACTplus #TheyAskYouAnswer #TrustContent
Check out the full article here!
https://www.eosworldwide.com/
...more
22min
July 24, 2025Authenticity Converts Better. How LV Collective Is Using Social Media To Build Trust, Not Followers.
Ep.106 - Most brands post on social media. Few actually connect. In this episode of Endless Customers, Alex Winter sits down with Kendall Guinn, Chief Marketing Officer at LV Collective, and IMPACT CEO Bob Ruffolo to explore how social media can become your most powerful trust-building tool.
This isn’t about chasing trends. It’s about showing up consistently, telling the truth, and creating content that feels real. Kendall shares how LV Collective transformed their social presence, from curated and polished to honest and human, and how that shift started showing up in sales.
Highlights include:
Why being relatable beats being perfect on social
How transparency turned their social feeds into a pipeline asset
What happens when your whole team contributes to content
Why trust, not virality, should be the goal
If you’re tired of posting just to stay visible and want to start using social media to actually drive conversations, leads, and loyalty—this one’s for you.
Subscribe, leave a review, and follow for more real-world strategies on content, trust, and the new rules of sales and marketing.
#EndlessCustomers #KendallGuinn #SocialMediaStrategy #ContentMarketing #TrustContent #B2BMarketing #IMPACTplus #LVCollective #MarketingLeadership
Check out the full article here!
https://lvcollective.com/
...more
43min
July 16, 2025The Power Of In-House Content. How Roe Painting Took Control Of Their Marketing and Tripled Qualified Leads
Ep.105 - Everyone wants more leads. But not everyone is ready to become a media company to make it happen. In this episode of Endless Customers, Alex Winter sits down with Andy Roe (CEO, Roe Painting), Ashley Jensen (Marketing and Content Manager), and Janet Mendez-Latouche (Website Strategist at IMPACT) for a candid look at how a regional painting company turned its marketing into a lead-generating media engine.
This isn’t a story about flashy campaigns. It’s about doing the real work: hiring the right people, aligning sales and marketing, and building trust through content that buyers actually care about.
Highlights include:
The moment Roe Painting realized their content approach wasn’t working, and what they did next
How hiring the right content manager unlocked momentum across sales and marketing
The tools and tactics bringing in real leads, from pricing calculators to local service pages
Why thinking like a teacher (not a marketer) changed everything about their website strategy
If you’re leading a growing business and wondering how to turn your website into your best salesperson, this episode is packed with real talk and hard-won lessons.
🎧 Subscribe, leave a review, and follow for honest conversations about sales, content, and the power of trust in business.
#EndlessCustomers #ContentMarketing #RoePainting #MarketingLeadership #B2BMarketing #SalesEnablement #IMPACTplus #TrustContent
Check out the full article here!
https://www.roepaint.com/
...more
56min

FAQs about Endless Customers:

How many episodes does Endless Customers have?

The podcast currently has 117 episodes available.

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