Endless Customers

What Happens When Sales and Marketing Finally Work Together?


Listen Later

Ep. 103 - Most teams say they want alignment. Strouse actually built it. In this episode of Endless Customers, Alex Winter talks with Lee House, Zach Tracey, and Lindsey Auten about how a single weekly meeting became the heartbeat of sales and marketing alignment at Strouse, driving better content, faster onboarding, and real revenue growth.

This isn’t a theoretical conversation. It’s a front-row look at what happens when a complex B2B team sticks to a simple, repeatable system.

Highlights include:

  • How Strouse navigated a full sales team turnover without losing momentum
  • What actually gets discussed in revenue team meetings and why it matters
  • The ripple effects of consistent Assignment Selling
  • How one article led directly to $200K in new revenue
  • If your team is struggling with handoffs, disconnected content, or too many silos, this conversation lays out what it really takes to build a system that lasts.

    Subscribe, leave a review, and follow for more practical episodes on marketing, sales, and building trust that actually converts.


    Check out the full article here!
    Strouse.com

    #EndlessCustomers #B2BSales #SalesEnablement #MarketingAlignment #RevenueTeams #ContentStrategy #AssignmentSelling #IMPACTplus #TrustContent #EndlessCustomersSystem™

    ...more
    View all episodesView all episodes
    Download on the App Store

    Endless CustomersBy Endless Customers

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    17 ratings


    More shows like Endless Customers

    View all
    Craig Groeschel Leadership Podcast by Life.Church

    Craig Groeschel Leadership Podcast

    10,810 Listeners

    The EntreLeadership Podcast by Ramsey Network

    The EntreLeadership Podcast

    4,424 Listeners

    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,854 Listeners

    REAL AF with Andy Frisella by Andy Frisella

    REAL AF with Andy Frisella

    32,857 Listeners

    The StoryBrand Podcast by StoryBrand.com

    The StoryBrand Podcast

    1,934 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,264 Listeners

    THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

    THE ED MYLETT SHOW

    14,006 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    587 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,478 Listeners

    Bedros Keuilian Podcast Show by Bedros Keuilian

    Bedros Keuilian Podcast Show

    2,300 Listeners

    My First Million by Hubspot Media

    My First Million

    2,656 Listeners

    The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

    The Artificial Intelligence Show

    207 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    359 Listeners

    The AI Daily Brief: Artificial Intelligence News and Analysis by Nathaniel Whittemore

    The AI Daily Brief: Artificial Intelligence News and Analysis

    650 Listeners

    The Ultimate Human with Gary Brecka by Gary Brecka

    The Ultimate Human with Gary Brecka

    3,166 Listeners