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The Endless Customers Podcast has an exciting and important update: We will be switching formats to release one episode a week. New episodes will be released on Wednesdays from now on. Keep your eye out for a fresh new look to the channel, and we are making global updates to bring you an even better experience. Thanks for listening. :) 

Ep. 74 - Wondering how to boost your website’s effectiveness without doing a massive overhaul? In this episode, Alex Winter and Vin Gaeta reveal why self-selection tools—like pricing calculators and product match quizzes—are revolutionizing how businesses engage with today’s buyer. Discover how these tools qualify leads, build trust, and make your sales process easier than ever.

Key takeaways:

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Ep.73 - Are you afraid that mentioning your competition could drive customers away? In this episode, Alex Winter and Coach Brian Casey explain why many businesses feel this way—and why that fear is holding them back. Discover how being open about competitors can build trust with your audience and actually help your business grow.

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Ep.72 - In this episode, IMPACT's Lead Client Advisor & Partner, Tom DiScipio, explains why budgeting is more than just numbers and how to turn it into a real investment in your company’s future. We dive into why businesses are shifting from outsourcing to building in-house teams, and how to allocate your budget effectively across people, training, marketing, and technology for maximum ROI. Whether you're planning for 2025 or looking to make smarter long-term investments, this episode will help you build a budget that delivers real results.

Key takeaways:

Budgeting is More Than Numbers, It's A Mindset

Outsourcing vs. In-House Content Creation

Budget Breakdown for Maximum ROI 

Long-Term Planning for 2025 and Beyond

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Ep.71 - Are you stuck when it comes to growing your business and achieving your goals? In this episode, Lead Coach at IMPACT, Brian Casey, dives into a question on the minds of many business owners:  Should we take the DIY route, or should we hire a coach to get us "unstuck"?

We'll be discussing the pros and cons of both approaches, key factors to consider when making this decision, and the hidden costs of hiring the wrong person. Whether you’re just starting out or looking to scale your business, this episode offers essential advice to help you make an informed decision.

Key takeaways:

• How to determine if your business is ready for a coach

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The Endless Customers Podcast will be on a short break during the week of October 14-18th for IMPACT Live in Hartford, CT. We will be resuming the show the following week on Monday the 21st. Stay tuned for new episodes, topics, and more.

If you're curious about IMPACT Live and how it could help your business, check out this link: https://bit.ly/3Y4G3Ne

Ep.70 - In this episode of Endless Customers, Alex Winter talks with Will Smith, a HubSpot expert, about why every growing business needs a CRM. They dive into common misconceptions, the 80/20 rule, and how CRMs like HubSpot help companies stay organized, close deals faster, and achieve true growth. Tune in to learn how a CRM can take your business to the next level!

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.69 - Struggling to hire the right content manager? You’re not alone! In this episode, Alex Winter and Allison Riggs dive into the biggest mistakes businesses make when hiring for this crucial role. Learn why rushing the process could hurt your company, what traits to look for, and how to ensure you get it right the first time.

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep 68 - Think you need “better SEO?” Think again! In this episode, Alex Winter and Connor DeLaney unpack the common misconception that SEO alone will fix your lead generation problems. Learn why focusing on Conversion Rate Optimization (CRO) might be the smarter move for your business, and how optimizing your website can bring in higher-quality leads.

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne