Endless Customers

Turn Your Content Into Customers - How Custom Built Remodeling Drove Sales Through Episodic Content.


Listen Later

Ep.102 - Most companies create content. Few create content people actually want to watch. In this episode of Endless Customers, Alex Winter sits down with Isabelle Braeutigam, Director of Marketing at Custom Built, to break down how a local remodeler built a full-blown TV show that now airs nationwide.

This isn’t just a marketing success story. It’s a roadmap for companies tired of scattered efforts and ready to build a content engine that drives real results. Isabelle shares how they moved from outsourcing everything to building an in-house team, aligned sales and marketing, and turned episodic video into a platform for community, storytelling, and sales.

Highlights include:

  • Why Custom Built abandoned the agency model and brought marketing in-house
  • The unexpected way a YouTube series turned into a national TV show
  • How they repurpose every episode into dozens of assets
  • What makes their video-first culture actually work
  • How one episode helped close a deal before sales even picked up the phone
  • If you’re stuck between trying new tactics and seeing no traction, this episode offers a clear, proven path forward.

    🎧 Subscribe, leave a review, and follow for more honest conversations about content, sales, and building trust that scales.

    Check out the full article here!

    https://callcustombuilt.com/

    ...more
    View all episodesView all episodes
    Download on the App Store

    Endless CustomersBy Endless Customers

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    17 ratings


    More shows like Endless Customers

    View all
    Craig Groeschel Leadership Podcast by Life.Church

    Craig Groeschel Leadership Podcast

    10,810 Listeners

    The EntreLeadership Podcast by Ramsey Network

    The EntreLeadership Podcast

    4,424 Listeners

    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,854 Listeners

    REAL AF with Andy Frisella by Andy Frisella

    REAL AF with Andy Frisella

    32,857 Listeners

    The StoryBrand Podcast by StoryBrand.com

    The StoryBrand Podcast

    1,934 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,264 Listeners

    THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

    THE ED MYLETT SHOW

    14,006 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    587 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,478 Listeners

    Bedros Keuilian Podcast Show by Bedros Keuilian

    Bedros Keuilian Podcast Show

    2,300 Listeners

    My First Million by Hubspot Media

    My First Million

    2,656 Listeners

    The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

    The Artificial Intelligence Show

    207 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    359 Listeners

    The AI Daily Brief: Artificial Intelligence News and Analysis by Nathaniel Whittemore

    The AI Daily Brief: Artificial Intelligence News and Analysis

    650 Listeners

    The Ultimate Human with Gary Brecka by Gary Brecka

    The Ultimate Human with Gary Brecka

    3,166 Listeners