Collective Clicks: Digital Marketing for Real Estate Investors

Most real estate founders manage sales reps through fear and criticism, destroying morale and driving away A-players. Brett McCollum details how leading with relationships and a 7:1 positive-to-negative feedback ratio builds reps who will run through walls for you.

Brett McCollum is an REI sales leader, former high-volume wholesaler (closing nearly 1,000 deals), and current head of REI operations for Property Radar. He specializes in sales floor architecture, AI call review systems, and team leadership.

Relationship-first leadership: Why sacrificing for your team first is the non-negotiable prerequisite to driving revenue

The parenting parallel: Why yelling at sales reps creates defensive arguments rather than behavioral change

The fragile ego of A-players: Understanding the "not good enough" trauma mindset that drives top performers

Catching reps doing things right: Using positive reinforcement on recorded calls to build confidence and double output

Creating a "fail forward" environment: Eliminating fear on the sales floor so reps make aggressive offers with confidence

High-performing sales floors aren't built on fear. They are built on radical trust, positive reinforcement ratios, and daily executive support.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

00:00 Welcome and Episode Preview
00:38 Brett’s Background: From 5,000 Insurance Claims to Wholesaling
05:09 The Danger of Scaling: How Flipping 22 Houses Led to a $1M Loss
08:36 Asking for Help & The Mental Journey of Self-Forgiveness
17:00 Morning Discipline: Overcoming Panic Attacks and Rebuilding Mindset
22:25 Leading Sales Teams: Relationships First, Tactics Second
24:56 The Parenting Metaphor: Praise Ratios vs. Negative Feedback
30:30 Daily Accountability Cadences & AI-Powered Call Reviews
32:00 The "One Thing" Rule: Why Fixing Everything at Once Destroys Reps
35:08 Understanding Sales Psychology & Creating a "Fail Forward" Culture
41:38 Where to Find Brett McCollum and Property Radar

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We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Treating pay-per-lead like a cheap volume game is the fastest way to burn out your acquisitions team and waste marketing capital. Jeremy Brandt explains the structural difference between low-cost lead churn and high-intent, premium lead generation for experienced real estate operators.

Jeremy Brandt is a digital real estate lead generation pioneer, founder of REI Leads (formerly Fast Home Offer), and owner of WeBuyHouses.com. With over two decades of experience navigating housing cycles, he specializes in high-intent seller lead acquisition, PR strategy, and operational automation.

High-intent domain authority: Capitalizing on top-tier assets like WeBuyHouses.com to capture motivated home sellers

Cheap volume vs. high-converting leads: Why established operators with overhead need higher contact and close rates

Differentiating B2C and B2B messaging: Rebranding Fast Home Offer to REI Leads to separate consumer outreach from investor services

Evaluating marketing channel metrics: Tracking lead conversion, contact rates, and seller motivation across shifting cycles

Building sustainable lead architecture: Combining paid search, SEO, and strategic assets for consistent deal flow

Scaling a real estate operation requires alignment between your ad spend and your sales floor's capacity. Stop chasing hundreds of cold leads and focus on high-intent seller queries that actually turn into signed contracts.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

00:00 Welcome and Episode Preview
01:18 Jeremy Brandt's Background & The Dot-Com Pivot
03:30 Launching Fast Home Offer & The Early Days of Online Real Estate
05:27 How Lead Gen Has Changed Over 20+ Years
08:29 Competitive Advantage vs. Commodity Marketing
11:54 Testing Non-Standard Channels (TV, Radio, PR)
15:00 Real-World AI Use Cases & Code Rewrites
21:00 How Founders Should Approach AI Adoption
29:25 What NOT to Automate: Protecting the Human Sales Call
35:29 The Earned Media Playbook: Getting on National TV (CNBC, CNN)
42:00 "Newsjacking" Local Media Outlets for Free Authority
47:29 Rebranding Fast Home Offer to REI Leads
51:56 Where to Find Jeremy & REI Leads

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We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Brandon Bateman hosts Aaron Nelson, Bateman Collective’s director of paid advertising, to discuss what’s changed in PPC for real estate investors and where it’s headed. Nelson says the biggest execution gap is data: individual accounts often have too few contracts to optimize across thousands of search terms, ads, landing pages, and audiences, while Bateman leverages years of aggregated account data. 

He describes analyzing headline/description combinations and building a “Frankenstein ad” from top-performing components, which has improved qualification rate by 15% and reduced cost per qualified lead. He also shares audience research that identifies poor-performing segments (e.g., business professionals, DIY/bargain hunters) and keyword expansion that produced a 20% lower cost per qualified lead and now represents about 10% of spend. 

Looking ahead, they emphasize full-funnel tracking back into Google within 90 days and ongoing landing-page split testing.

00:00 Welcome and Guest Intro
01:03 Aaron’s Background and Role
03:46 Why Data Wins in PPC
06:21 The Data Problem in Single Accounts
09:12 What Data Actually Means
09:43 Ad Copy Analysis That Moves Revenue
11:26 Pseudo Data-Driven vs Real Results
13:58 Frankenstein Ad Method
16:05 Why Aggregating RSA Data Is Hard
16:29 Scaling Lead Data Models
17:20 Audience Targeting Insights
19:03 What Audiences Mean
21:39 Keyword Expansion Wins
23:56 Future Proof Tracking

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Most real estate investors treat Facebook ads like a waste of money because they can't convert lower-intent leads. Aaron Moore turned social media ads into a primary driver generating over $500,000 in revenue in just six months at a 13.9X ROAS.

Aaron is the founder of GTA House Buyers, a high-volume house-buying company operating across Ontario, Canada. Having run his business full-time since 2008, he specializes in building operational redundancy, navigating data-restricted markets, and scaling high-ROI inbound marketing funnels.

The 13.9X ROAS Blueprint: How Aaron generated $500K+ in H1 2026 revenue specifically through Meta advertising

Low-Production Video Ads: Why reading a simple 14-second script next to a cell phone camera outperforms expensive studio ads

Converting TV-Style Intent: Training an acquisitions team to qualify, nurture, and close broader-intent social media leads

Surviving Google Suspensions: How building an omni-channel footprint saved the business when PPC accounts went dark

Sifting the MLS Noise: Monetizing non-qualifying inbound leads through agent referral networks

The Inbound Dominance Model: Winning in markets where targeted cold calling and direct mail lists are legally restricted

High-return marketing isn't about finding magical lead sources. It’s about putting authentic creative into the market and equipping a disciplined sales team to work the pipeline.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

00:00 Welcome and Episode Preview
00:37 Aaron’s Background & Operating in Canada Since 2008
01:44 US vs. Canadian Real Estate: Navigating Data and Privacy Constraints
04:40 Hitting 2025 Revenue Numbers in the First Half of 2026 ($8M Pace)
06:24 Long-Term Compounding: Why Team, Systems, and Culture Beat Short-Term Fixes
10:50 The 7-Attribute Hiring Framework & Slashing Turnover
14:59 Hiring for Redundancy: Scaling Sales, Dispo, and Intake Capacity
16:30 Overcoming the "Cheap CEO" Bottleneck
21:26 Knowing When to Scale Marketing: Lead Flow Capacity vs. Team Training
24:33 The Marketing Mix: Google PPC, Bing, Direct Mail, and YouTube Ads
28:13 Crushing it with Facebook Ads: Hitting a 13.9X ROAS & $500K+ in H1 Revenue
32:50 Authenticity over Production: The 14-Second Video Ad Framework
37:11 How to Connect with Aaron Moore

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Guessing your Google Ads budget based on random agency advice is a recipe for burning capital. Brandon Bateman walks through the predictive mathematical formulas used to size PPC budgets based on local market dynamics and wholesale spreads.

Brandon is the founder and CEO of Bateman Collective, a digital marketing agency specializing in PPC and SEO for real estate investors nationwide. He specializes in applying data science, financial modeling, and enterprise-level advertising strategies to wholesale and flipping operations.

Calculating Target Cost Per Deal: Determining appropriate ad spend in high-spread markets versus national volume models

The Top-Down vs. Bottom-Up Forecasting Trap: Why working backward from target ROAS yields accurate budget expectations

Self-Correcting Ad Auctions: How competitive market dynamics naturally adjust Google Ads costs over multi-year cycles

The Financial Hazard of Over-Spending: Why pushing budget beyond local market search limits destroys net margins

The $30K to $60K Starting Capital Benchmark: Structuring a safe financial runway for local market launches

Pre-Launch Keyword Modeling: Estimating exact search volume and competitive density prior to campaign setup

Successful investors don't guess their marketing costs; they rely on predictive data. Size your ad budgets accurately, protect your downside, and build an inbound marketing engine designed for long-term profitability.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Trying to scale a business solely on entrepreneurial drive is a guaranteed recipe for internal burnout. Mark de Latour explains why visionary founders are often the biggest bottleneck in their own companies—and how pairing with an operational Integrator unlocks exponential growth.

Mark is an MBA graduate, serial investor, and co-founder of Best Offer KC in Kansas City. Having completed over 3,000 flips since 2001, he specializes in building omnichannel marketing strategies, high-level executive talent structures, and institutional-grade company culture.

The Rocket Fuel Paradox: Why the personality traits that help you start a business actively prevent you from leading people at scale

Knowing Thyself via Predictive Index: Identifying whether you are a Captain or Maverick and sourcing the exact operational profile needed to complement your weaknesses

Why operators need structure: Transitioning from "changing tires while driving the car" to enforcing written systems and scoreboards

The "Law of the Lid" in action: How elevating top-level leadership forces underperforming C-players to naturally vote themselves off the island

Overcoming the fear of employee turnover: Realizing that a deep talent pool means you can always recruit stronger replacements

The CROWN Pillars framework: Transitioning from a hands-on operator into an executive who focuses on high-level strategy, health, and impact

The founders scaling furthest aren't trying to manage every operational detail themselves. They embrace their role as visionaries, hire elite operators, and build systems that thrive without them.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Relying on a single marketing channel leaves your business completely vulnerable to platform shifts. Mark de Latour shares how dominating direct mail, TV, social, and Google search creates an inescapable local brand that commands 5X ROAS.

Mark is an MBA graduate, serial investor, and co-founder of Best Offer KC in Kansas City. Having completed over 3,000 flips since 2001, he specializes in building omnichannel marketing strategies, high-level executive talent structures, and institutional-grade company culture.

The PPC Performance Turnaround: How Mark shifted his digital accounts from a lackluster 1.2X ROAS to a consistent 4X-5X return

Omnichannel Brand Dominance: Layering TV, direct mail, billboards, and Google Search so prospects see your brand everywhere

Protecting Brand Keywords: Why allowing competitors to bid on your company name drains high-intent local leads

PMax (Performance Max) Integration: How combining Search and PMax campaigns generated a 5X return on digital spend

Higher Revenue Per Lead: How a trusted local brand allows you to pay double the cost-per-lead of competitors and still dominate market share

Aligning Vendors with Brand Guides: Onboarding ad partners with strict messaging guides to protect company integrity

Dominating a local market isn't about running one cheap marketing tactic. Build an omnichannel footprint, own your search terms, and turn your brand into the default choice for sellers.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

00:00 Welcome and Episode Preview
01:05 Mark's Background & Completing 3,000+ Flips
02:40 Buying Properties on the Courthouse Steps (2001-2015)
04:30 The Auction.com Pivot: Why the Courthouse Steps Model Died
06:10 Scaling from $0 to a Multi-Million Dollar Direct-to-Seller Ad Budget
08:00 Knowing Your Numbers & Fixing the "Leaky Bucket"
09:45 Buying Back Your Time: From Full-Time Operator to 3 Hours a Week
11:30 The High Overhead Reality: Managing $500K Monthly Overhead
13:10 Brand Differentiation Beyond "We Buy Houses Cash"
14:45 Omnichannel Strategy: Direct Mail, TV, Social, and PPC
16:20 PPC Performance Turnaround: Moving from 1.2X to 5X ROAS
18:15 Transforming Company Culture: Measuring eNPS (30s to 80s)
20:30 The 8:37 AM Morning Huddle Framework & Daily Themes
23:10 "Two is One, One is None": Building a Deep Talent Bench
25:00 Keeping Score: Energy Maps & OPSP Frameworks

Description Option 4: The "Culture & The 8:37 AM Huddle" Angle
A toxic or disorganized internal culture will destroy even the highest-budget marketing campaigns. Mark de Latour details how tracking Employee Net Promoter Scores (eNPS) took his company from the 30s to a world-class 80+ rating.

Mark is an MBA graduate, serial investor, and co-founder of Best Offer KC in Kansas City. Having completed over 3,000 flips since 2001, he specializes in building omnichannel marketing strategies, high-level executive talent structures, and institutional-grade company culture.

Tracking eNPS (-100 to +100): How anonymous quarterly employee feedback helped raise team satisfaction from 30 to an 80+ score

The 8:37 AM Daily Huddle: Why starting meetings at an odd, hyper-specific time eliminates tardiness and builds instant team focus

The Daily Huddle Calendar: Structuring team meetings around Metric Monday, Task Tuesday, What's Up Wednesday, Tech Thursday, and Freedom Friday

Praising in Public: Why opening daily meetings with pure positive shout-outs creates a self-reinforcing culture of peer appreciation

Using Predictive Index for Role Placement: Matching individual personality traits to specific job seats to prevent employee burnout

Being Unclear is Being Unkind: Eliminating operational confusion by defining crystal-clear expectations and tracking scorecards weekly

A world-class company culture isn't built on occasional perks or inspirational quotes. It is built through intentional daily rhythms, strict clarity, and constant peer recognition.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

00:46 Meet Mark de Latour
01:57 From MBA to House Flips
03:31 Courthouse Steps Strategy
05:14 Market Shift and Pivot
08:13 Scaling Direct Seller Marketing
12:39 Building a Self Running Team
20:20 Channels That Drive Leads
23:06 PPC Evolution and ROAS
27:03 Culture Turnaround and eNPS
34:37 Morning Huddle Playbook
38:03 Wrap Up and Connect

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Relying on third-party staffing agencies and gut-feel interviews is the fastest way to bloat your payroll with C-players. Leslie Hunt shares how building an internal recruiting pipeline cut six-figure placement fees while elevating talent across the entire organization.

Leslie Hunt is the Head of People and Culture at Bateman Collective, where she has spent five years helping scale the company from 3 employees to an elite, data-driven organization. She specializes in building internal recruiting pipelines, screening for core values, and structuring employee net promoter score (eNPS) systems.

Eliminating $30,000 recruiter fees by building an internal headhunting engine that sources top 1% candidates directly

The 28-day hiring framework that forces managers to build 30/60/90-day roadmaps before posting a position

Why LinkedIn Recruiter out-performs Indeed by 4-to-1 when sourcing high-caliber, experienced operators

Using the Predictive Index and Cognitive assessments to predict on-the-job learning speed and culture fit

The "Hook Call" strategy for pitching passive candidates who aren't actively searching job boards

Mining employee networks on LinkedIn to turn single hires into high-performing referral clusters

The businesses scaling fastest aren't settling for good-enough applicants. They are engineering strict recruiting filters that make A-player talent predictable.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Chasing nationwide volume is the fastest way to crush your deal margins and burn out your operational capacity. Zach doubled his average spread from $15,000 to $31,000 by cutting 75% of his target markets and focusing purely on high-margin locations.

Zach is a former corporate FP&A analyst turned full-time real estate investor. He specializes in hyper-efficient Google PPC campaigns, creative exit strategies like novations and DSCR refinances, and extracting maximum revenue per deal without taking on administrative overhead.

Trimming 250 Counties Down to 40: Why focusing on prime, high-value locations dramatically improves campaign performance

The Novation & DSCR Pivot: Moving beyond quick wholesale assignments to capture full property equity through creative exits

Managing Campaign Resets: How to navigate the temporary cost-per-lead spikes when overhauling your Google Ads geographic targeting

Why Pay-Per-Lead (PPL) Fails at Scale: Avoiding recycled vendor lists and building owned digital assets via search intent

Revenue Per Lead vs. Cost Per Lead: Why focusing on back-end monetized value matters far more than cheap click prices

The "Sieve" Business Model: Why scaling a bloated remote team often results in less net profit than running a lean desk

The most profitable real estate operators don't chase more leads. They narrow their focus, optimize their exit strategies, and demand higher returns from every single contract.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

00:45 Meet Zach and PPC Masterclass

01:31 Why Learn Google Ads Basics

04:09 Zach’s Corporate to Wholesaling Leap

06:02 Education Spending and Building Grit

08:29 Solo Operator Revenue Breakthrough

08:56 Pivot From National to Vetted Markets

10:48 From Wholesaler to Investor Rentals

20:36 Market Count and PPC Stability

21:37 National vs Local Economics and ROAS

25:56 Key Metrics Close Rate and Spreads

29:28 Why PPC Only and PPL Churn

31:34 Rented Lead Risks

32:12 Scaling Solo First

34:26 Hiring Debt Lessons

37:09 Corporate Pressure Edge

41:20 Founder Hiring Mistakes

47:23 Big Small No Mans Land

53:53 Office Versus Remote

56:56 Consolidate To Scale

57:38 Contact And Wrap Up

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Most real estate investors make marketing decisions based on short-term variance rather than statistical data. Brandon Bateman reveals why it mathematically takes $244,000 in ad spend to prove a campaign's true baseline performance.

Brandon is the founder and CEO of Bateman Collective, a digital marketing agency specializing in PPC and SEO for real estate investors nationwide. He specializes in applying data science, financial modeling, and enterprise-level advertising strategies to wholesale and flipping operations.

The $244,000 Data Experiment: Why short-term deal volatility tricks operators into abandoning winning campaigns prematurely

Performance vs. Results: The critical difference between short-term outcomes and long-term algorithmic capacity

The "Coin Flip" Trap: How changing vendors during normal performance troughs destroys cumulative data progress

Leading vs. Lagging Metrics: How to evaluate PPC health in the first 90 days using cost-per-opportunity instead of raw ROI

The $8,000 Starter Budget Framework: How Brandon would allocate capital between PPC, PPL, and SEO if starting from scratch today

Recruiting Enterprise Talent: Why top digital marketers avoid real estate—and how Bateman Collective bridged the gap

The operators scaling most consistently aren't jumping from vendor to vendor. They understand variance, track leading metrics, and give algorithms room to compound.

Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.

02:18 What Makes Bateman Different
07:03 Paying for Top Talent
12:39 Hiring Mistakes and A Players
15:43 Reputation Attracts Talent
19:18 Controversial Marketing Take
21:26 Variance and the Coin Flip
29:42 Leading vs Lagging Metrics
36:15 Starting With 8K Budget 

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.