Collective Clicks: Digital Marketing for Real Estate Investors

Does "data-driven marketing" from digital agencies sometimes feel like an empty buzzword? Get the real story from Tommy Anderson, a sales exec at Bateman Collective who has an insider's perspective.

In this candid conversation, Tommy pulls back the curtain on how top-tier agencies truly operate. He explains why choosing the cheapest option is often a mistake, even if their metrics look good initially. You'll hear honest talk about setting proper expectations, investing for long-term success, and identifying the true experts amid a crowded field.

Whether you're an investor feeling misled or simply want to up your marketing knowledge, this open discussion is a must-listen. Stop falling for hollow claims and start insisting on authentic, sustainable digital marketing results.

0:00 - Introduction 
2:30 - Tommy's role at Bateman Collective 
4:00 - The difficulty of Tommy's job 
6:40 - Setting proper expectations with clients 
8:35 - Tommy's background and journey
14:30 - Tommy's experience in the short-term rental industry 
18:15 - Why Tommy joined Bateman Collective 
20:00 - Brandon's perspective on having great team members 
22:15 - Tommy's view of the real estate investor space 
25:20 - Addressing common investor beliefs about digital marketing 
29:45 - Explaining Bateman's data-driven approach 
33:40 - Trusting the right agency vs looking at metrics 
36:20 - Investing in continual product improvement

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Want to build a kick-ass team that smashes your revenue goals? Aaron and Michaela Gaunt reveal the exact recruitment tactics they used to hire rockstar employees and scale to 7-figures in their first year. From pre-screening candidates to shadow days, they break down their multi-step process for separating the pretenders from the A-players. You'll learn how to vet for skills, culture fit, and that X-factor that separates the superstars. Whether you're just starting to build a team or need to level-up your hiring, this is a master class on attracting top talent. Stop hiring duds and tune in!

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Justin Colby isn't here to sugarcoat anything. The successful real estate investor and entrepreneur lays it all out - the harsh realities, the mistakes to avoid, and the mindset required to make it in this game. No fluff, no BS. Just real, raw truth from a guy who's been through the trenches for 17+ years and has the scars to prove it. Whether you're just starting out or trying to take your business to the next level, Colby's blunt advice and unfiltered wisdom is sure to be a wake-up call. Forget the hype and shiny object syndrome. This is straight talk on what entrepreneurship truly demands. Cancel your plans and take out your notebook, because Justin is dropping truth grenades you can't afford to miss.

00:00 - Introduction
00:28 - Justin's background and experience in real estate
04:58 - Common mistakes investors make when trying to scale and grow their business
07:16 - The importance of being a leader before building a team
12:25 - Having the characteristics to lead and grow a business
14:39 - When to hire team members based on revenue
18:19 - The hard truth that it's always difficult in business
21:17 - Most would quit if they knew the reality beforehand
23:05 - Qualities that separate successful students from those who quit
25:53 - Removing time expectations for results
27:06 - It's never been easy, even when it seemed that way
29:23 - The hardest part has been the entire journey
32:25 - The value Justin adds that no one else can
35:32 - Different perspectives on what level of success is satisfactory
37:22 - Justin's current role is more business development focused
40:46 - Final advice and how to follow Justin​​​​​​​​​​​​​​​​

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Ever wondered what crazy levels of hustle and resilience it takes to go from broke and crashing on your mom's garage floor to becoming a real estate mogul and HGTV celebrity?

This is the raw, no-BS story of Tarek El Moussa. From making a measly $7k commission on his first short sale deal while the buyer flipped it for $130k...to risking it all and signing a contract to flip 13 houses for TV when he didn't have a clue how to fund or execute it...to having cancer not once but twice during the early days of Flip or Flop and still grinding through surgeries with a tube hanging out of his neck.

Tarek pulls no punches detailing the obsessive work ethic, making over 600 cold calls per day for years, and brushes with quitting it all that ultimately led to his success. You'll hear him admit "I butchered houses" when starting out and share the mindset shifts that allowed him to power through every setback.

If you want an insane dose of motivation from someone who overcame incredible odds through sheer force of will, this is a must-listen episode. Tarek's storytelling makes no excuses and takes no prisoners.

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Want to know how a former house flipper turned a $50k profit into an $8 million land investing empire in just 2 years?

Pete Reese spills all the details - the surprising benefits of land over houses, his unique marketing strategies blending direct mail and pay-per-click ads, how he's automating everything from lead qualification to deal analysis with cutting-edge AI, and the inventive way he's raising millions from private money investors to fuel his ambitious $20 million revenue goal this year.

Plus, Pete shares the secrets behind his booming land investing education business, where students can partner with him on deals or learn his step-by-step system.

Whether you're just curious about land investing or ready to start building your own land empire, this casual conversation between Pete and his marketing expert Brandon is packed with tons of golden nuggets and real-world insights. No fluff, no hypotheticals - just raw tactics and numbers from someone crushing it.

00:00 - Introduction
01:40 - Pete's Real Estate Journey
07:00 - Land Investing vs Single Family Homes
10:30 - Marketing for Land (Direct Mail vs PPC)
13:45 - Benefits of Direct Mail for Land
16:15 - Adapting Processes for PPC Leads
19:00 - Building an AI Chatbot for Lead Qualification
22:30 - Automating Sales and Marketing with AI
24:30 - Pete's Land Investing Education Business
27:00 - Financing for Land Deals

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Ever wonder what really separates the good acquisitions teams from the great ones? Skip the corporate BS - this is a raw, unfiltered look under the hood of a 7-figure wholesaling business that's cracked the code. Aaron and Chris pull back the curtain and take you inside their high-octane acquisitions process. From lightning-fast speed to lead to stress testing sellers before making offers. From brutal call audits to instilling the right obsessive mindset.

You'll hear surprising truths about when to make offers (and when not to), the real role of lead managers, and how they use a simple "people analyzer" to weed out the wrong fits. If you want an unglamorous, straight-shooting masterclass on building a killer acquisitions team from two guys actually doing it, this is for you. No frills, just firepower for taking your acquisitions game to a whole new level.

00:00:00 - Introduction
00:01:47 - Measuring Performance of Acquisitions
00:06:18 - People Analyzer and Scorecard
00:10:34 - Contracts per Week Target
00:13:52 - Speed to Lead
00:19:03 - Lead Qualification Process
00:23:29 - Making Offers vs. Not Making Offers
00:26:57 - Role of Lead Managers
00:32:30 - Qualifying Leads on Price
00:36:18 - Stress Testing for the Close
00:39:11 - Importance of Training and Role Play
00:43:04 - Mindset and Core Values

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Ever feel like you're leaving money on the table with motivated seller leads? Yeah, us too. That's why we sat down with Rich Wonders, the Novation King himself, to pick his brain on a strategy that can seriously boost your profits. Rich drops some serious value bombs - from his unlikely journey from homeless vacuum salesman to multi-millionaire real estate investor, to his distinctive approach for closing more novation deals through transparency and top-notch service.

You'll learn why novations could be an absolute goldmine for your PPC leads, how to adapt your sales process for higher-end sellers, and the one crucial mindset shift for getting buyers to gladly hand over equity. Plus, Rich doesn't hold back on the juicy tactics like "scorching the earth" to smoke out unmotivated sellers and set realistic expectations from the jump. Less frustration, more closings.

Whether you're already novating deals or just getting started, this real, raw conversation is packed with practical wisdom for taking your business to a whole new level. Let's get into it!

0:00 - Introduction
1:16 - Rich's background
6:05 - Transitioning from vacuum sales to real estate
9:42 - Advice on inbound vs. outbound leads
15:43 - The novation opportunity
21:27 - Novation sales process
25:42 - Transparency with sellers on profit
29:31 - Delivering a 5-star service experience
32:46 - When to discuss pricing

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Ever gotten a seemingly slam dunk deal only to hear those dreaded words: "It's a probate"? Most investors just move on, thinking they're in for a world of hurt and delays. But what if you could cut through the probate nightmare and get those inherited property deals closed fast?

In this candid interview, probate attorney Al Nicoletti pulls back the curtain after personally closing over 700 probate transactions. He breaks down how to smell the real deal probates from the lost causes. You'll learn the smart questions to ask sellers to sniff out potential landmines. Al dishes on the costly reasons why deals implode at the last minute and how to avoid those preventable disasters.

Plus, he shares fee structures that let you do probate deal after deal with zero upfront legal costs. If you're ready to stop passing up probate profits, this is a master class on turning "nightmare" probates into consistent cash cows. No corpspeak, just real tactics from someone obsessed with getting deals closed.

0:00 - Introduction
0:45 - Welcoming Al Nicoletti
2:00 - Al's background in probate real estate
5:55 - How long probate deals typically take
10:08 - Finding the right probate attorney
13:11 - Common reasons investors pass on probate deals
16:15 - Key questions to ask sellers about probate deals
19:07 - Reasons probate deals blow up
22:25 - Protections for investors if seller ghosts
25:03 - Benefits of Al's payment structure
27:17 - How to contact Al

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Fed up with the same old real estate advice? Tired of battling banks and jumping through hoops? This episode is for the contrarians looking for a new way to build wealth without mortgages.

Chris Prefontaine pulls back the curtain on his innovative "three paydays" system that allows you to acquire properties with little or no money down. You'll learn creative financing strategies like owner financing and buying subject-to that can net you exponential returns compared to flipping or wholesaling.

Chris shares straight-shooting insights from his 33 years in the trenches, including how he engineered his business to thrive through the 2008 crash (while others went bust). He'll convince you that taking out a personal loan for a property is straight-up crazy in 2023.

Listen as Chris maps out realistic paths for cash-flowing rentals, paying zero percent interest, and building long-term wealth - all without the shackles of traditional bank financing. If you want the no-BS truth about creative real estate investing, this is a must-listen episode.

0:00 - Introduction
0:45 - Welcoming Al Nicoletti
2:00 - Al's background in probate real estate
5:55 - How long probate deals typically take
10:08 - Finding the right probate attorney
13:11 - Common reasons investors pass on probate deals
16:15 - Key questions to ask sellers about probate deals
19:07 - Reasons probate deals blow up
22:25 - Protections for investors if seller ghosts
25:03 - Benefits of Al's payment structure
27:17 - How to contact Al

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Want to know how a small town real estate investor did over 400 deals last year? Eric Brewer lays it all out - the good, the bad and the harsh truths about scaling a business. No corporate fluff, just straight talk on his "innovator's edge" strategy to unlock hidden profit channels. Eric gets real about hiring nightmares, getting rid of B and C players, and the critical leadership skills most entrepreneurs are missing.

If you're trying to level up your real estate operations or any business, Erik's hard-won wisdom on standards, accountability and becoming an exceptional leader is must-listen material. Fair warning: This podcast will likely make you reassess what an "A Player" really means.

"Eric Brewer is a real estate entrepreneur and community leader based in central Pennsylvania. With over 17 years of experience, he has built a thriving real estate empire as the CEO of Brewer Method and Integrity First Home Buyers, completing over 3,000 transactions and pioneering 1,500 novations. Eric's commitment to excellence extends to his community, where he supports sellers, vendors, and real estate agents. As a devoted family man, he cherishes spending time with his loved ones and nurturing their growth. Eric Brewer's legacy inspires through his dedication to others and meaningful relationships."

0:00 - Introduction
1:24 - Eric's Background
6:02 - Innovations Strategy
10:10 - Lessons Learned at Different Stages
14:05 - Hiring and Retaining Talent
20:50 - Becoming a Great Person to Attract Great People
24:30 - Defining and Upholding Standards
31:15 - Common Thread People Struggle With
39:20 - Challenges of Middle Management

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.