Collective Clicks: Digital Marketing for Real Estate Investors

Tired of wasting money on low-quality leads from your PPC campaigns? Learn the insider strategies top wholesalers use to maximize conversions from Google Ads. In this tactical masterclass, expert Brandon Bateman pulls back the curtain on how to tweak your ads, landing pages, and tracking to attract only the most motivated sellers and buyers.

You'll discover clever ways to filter out bad leads before they reach your inbox, how to align your messaging so you don't mislead searchers, and tips for teaching the advertising algorithm exactly what you’re looking for. If you’re ready to stop guessing why your cost-per-lead is high and close rates are low, don’t run another PPC campaign without listening to this first. Brandon delivers hard-hitting ideas you can implement right away to get more deals for less.

The days of crossing your fingers that the phones will ring are over. Get ready to gain complete control over the quality of your lead flow.

0:00 - Introduction

1:00 - Why lead quality matters with PPC

3:00 - How ad copy impacts lead quality

5:30 - Using the right "bait" to attract the right leads

8:00 - Avoiding price in ad copy for real estate wholesaling

10:30 - Importance of congruent messaging from ad to landing page

12:30 - Using lead sculpting to improve lead quality

15:00 - Implementing offline conversions tracking

18:00 - Feeding data back to Google to improve targeting

21:00 - Partnering for better data and results from the start

24:00 - Lead quality improvements from proper setup

27:00 - Takeaways and closing

Brandon’s FREE PPC Tool Kit:
https://www.batemancollective.com/toolkit/

Schedule a FREE Call with Bateman Collective:
http://batemancollective.com/

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Local or national? Specialize or diversify? So many strategy questions, so little time!

Brandon joins real estate investing pros Jerry Norton and Robert Wensley as they dive into the single vs multiple market debate and discuss the upsides and downsides of each approach.

Learn how to allocate budget across markets and channels for maximum ROI. Discover when it pays to "change the game" and pivot your model. We're breaking down bidding dynamics, managing risk, optimizing PPC campaigns, and more.

If you're struggling to decide where to focus your real estate business, this episode is a must-listen. We're getting into the weeds on models like belly-to-belly vs virtual sales so you can build a lean, mean investing machine.

Think through your investing strategy with insights from the pros. Come for the knowledge, stay for the witty banter and unconventional wisdom.

0:00 - Introduction

1:22 - Local vs national markets

3:45 - Allocating budget to highest ROI channels

5:03 - Changing the game you're playing

6:14 - Overview of PPC for real estate investors

7:35 - Setting the right parameters with PPC agencies

9:08 - Getting coached on PPC strategy

10:12 - Not being set up for failure with agencies

11:20 - Flexibility to change the game

12:40 - Going deep in one market vs virtual across markets

14:55 - Managing risk across markets

16:42 - Bidding dynamics in single vs multiple markets

18:55 - Specializing in channels vs markets

21:12 - Belly-to-belly vs virtual sales models

23:20 - Nuances of local markets in virtual model

Brandon’s FREE PPC Tool Kit:
https://www.batemancollective.com/toolkit/

Schedule a FREE Call with Bateman Collective:
http://batemancollective.com/

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Unlock the secrets to dominating Google Ads! In this masterclass, expert Brandon Bateman joins Jerry Norton and Robert Wensley to pull back the curtain on how the Google Ads auction really works.

Learn how quality score, website speed, and predictive analytics impact your ad rank. Discover the power of leveraging user behavior data to target higher-intent traffic.

Join us as we break down the key strategies to buy clicks at a discount - just like wholesaling real estate. This is a PPC deep dive you can't afford to miss. Tune in now to gain the insider knowledge you need to maximize conversions and ROI!

0:00 - Intro
1:17 - How Google Ads auctions work
3:45 - The factors that determine ad rank in Google Ads
5:30 - How quality score impacts ad rank
7:00 - Using website speed and relevancy to improve quality score
8:45 - Leveraging user behavior data to target ads more effectively
11:30 - AI and machine learning for determining ad bids
13:45 - The importance of underwriting the value of traffic
16:00 - Bidding to get traffic at a discount like wholesaling real estate
19:00 - The difference between keywords and search terms
21:30 - The challenges of managing your own Google Ads account as a beginner
23:45 - How negative keywords help optimize campaigns
26:00 - Why you need data to effectively bid on traffic

Brandon’s FREE PPC Tool Kit:
https://www.batemancollective.com/toolkit/

Schedule a FREE Call with Bateman Collective:
http://batemancollective.com/

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Want your PPC leads to actually convert? Tune in as these pros decode exactly what high-performing teams do differently. You'll get the inside scoop on how to skyrocket your ROI by responding faster, assuming motivation, and making killer first impressions. No more leads slipping through the cracks! Whether you're just starting out or want to take your PPC game to the next level, this podcast delivers hard data and field-tested tactics to set you up for success. Press play now to hear the strategies that separate 6-figure earners from the rest.


0:00 - Introduction

1:36 - Looking at data from most successful vs least successful clients

2:06 - 3 measurable things you can do to boost conversion

2:30 - Getting leads within 60 seconds 

5:06 - Strategies to maximize conversions

7:51 - Monitor initial response time and have after hours response service

9:06 - Urgency extends beyond just the first call

11:51 - Tracking contact time objectively in CRM

13:06 - Top clients go on 4x more appointments but close 2x as many deals

14:26 - Assuming motivation until proven otherwise

15:41 - Loose qualification standards for PPC vs cold leads

17:16 - It's about what you're willing to pay, not what they're asking

20:06 - Quality first impressions matter - who's on the initial call

23:16 - Technical problem solving comes at closing, emotional comes early

26:01 - Data shows teams without lead manager perform better

32:06 - Summary of 3 key strategies

34:53 - End

Brandon’s FREE PPC Tool Kit:
http://www.batemancollective.com/jerr...

Schedule a FREE Call with Bateman Collective:
http://batemancollective.com/

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Have you ever gotten a sales call from a pushy Google Ads rep promising the world if you just turn on this one setting or use this one bid strategy? Yeah, me too. We've seen it all when it comes to Google trying fancy tricks to get more of your hard-earned ad dollars. Well today we're sharing the inside scoop on what metrics actually matter when it comes to Google Ads performance.

Get ready to go behind the curtain as we reveal the unfortunate truth about popular stats like "Optimization Score." Hint - it has more to do with getting you to spend more than actually improving performance. Whether you're an advertiser or an agency, you can't afford to miss this no B.S. lesson on what Google does and doesn't want you to know. Grab a pen and paper for this tell-all session from PPC pros Brandon Bateman and Garrett Cragun.

0:00 - Intro 
2:30 - Overview of different tiers of Google Ads representatives: compensated based on spend, not performance
5:00 - Google's auto-apply recommendation
8:20 - Discussion of "Optimization Score" 
15:00 - Explanation of requirements and benefits of being a Google Partner agency
17:30 - Warning about focusing too much on Optimization Score or Premier Partner status as indicators of agency quality
20:40 - Summary of podcast

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Sick of lousy Facebook ad results? Before you ditch Facebook ads for good, tune in to learn the inside scoop on how the pros test and optimize killer creative. Join host Brandon Bateman and Garrett Cragun as they pull back the curtain on their proven two-step blueprint for balancing the speed of dynamic ad testing with dialing in quality through static ads.

In just 15 short minutes, you’ll discover new hacks for maximizing impressions and minimizing spend while attracting your ideal customers. So plug in and glean these genius ideas on streamlining your ad experiments. The right method makes all the difference between basically flushing money down the Facebook ad toilet or raking in leads and sales. Time to kick frustrating ad guesswork to the curb!

0:00 - Intro, welcome
2:38 - Overview of dynamic vs static ads
5:36 - Explain two step testing process
8:04 - Dynamic ads enable faster testing
10:33 - Start with dynamic, take top performers to static
13:20 - Summarize process of finding best assets
15:12 - How we attribute data to creative

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Hey everyone, do you ever wonder what kind of marketing budget you really need to make PPC work? Or when you should even start spending money on it in the first place? Well, tune into this chat between wholesaling pros Brandon Bateman, Jerry Norton, and Robert Wensley as they break down the gaming theory behind PPC and give some witty and conversational advice about budgeting, risk tolerance, and ideal market size for making the most of your ad dollars.

They’ll tell you how not to crap out by quitting too early and why you should let the chips fall where they may if you decide to go all in. Whether you’re a newbie or seasoned pro, you’ll pick up some useful nuggets that’ll hopefully help you clean up at the marketing table. So have a listen and let lady luck guide your next PPC moves.

0:00 - Introduction
5:00 - Discussing budgets needed for PPC marketing
10:00 - Comparing PPC marketing to game theory
15:00 - Recommended budget and timeframe for new PPC campaigns
20:00 - When PPC may not be the right marketing channel
25:00 - Ideal market size for effective PPC campaigns
30:00 - Risk tolerance and PPC marketing
35:00 - Summary

Brandon’s FREE PPC Tool Kit:
http://www.batemancollective.com/jerr...

Schedule a FREE Call with Bateman Collective:
http://batemancollective.com/

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Ready to hear the inside scoop on how the big dogs are dominating in wholesaling real estate? Get an exclusive backstage pass as real estate gurus Brandon Bateman, Jerry Norton, and Robert Wensley pull the curtain back to reveal their PPC secrets.

In this plain-talking 24 minute podcast, you'll discover the keys that unlock a simple yet stupidly profitable business model. We're talking small teams closing millions per month in wholesale deals thanks to the inbound marketing rocket fuel of PPC. Intrigued yet? Grab a pen and paper because class is now in session to take your wholesaling game to breathtaking new heights. Let the knowledge download begin!

0:00 - Intro
1:18 - Discussion of PPC and inbound vs. outbound marketing
3:45 - High intent leads with PPC
5:30 - PPC provides control over the seller
7:15 - High ROI and small teams possible with PPC
8:45 - Net margins across marketing strategies
10:30 - Cash conversion cycles with PPC
12:00 - Importance of cash conversion cycles
14:30 - Predictability in wholesaling now
16:30 - Tracking metrics and KPIs
19:00 - Don't blame the leads
21:30 - Excitement for next video on budgets
23:30 - Resources in description
24:51 - Outro

Bateman Collective FREE PPC Tool Kit: http://www.batemancollective.com/jerry-toolkit/

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Sick of bad leads killing your Facebook ROI? We feel you. In this can't-miss episode, we're diving into the two key factors that make or break Facebook lead quality: optimization goals and ad creative.

Get ready to transition from catching carp to reeling in sailfish. We'll break down why optimizing for on-platform forms kills quality, and how to sculpt better leads by tracking offline conversions. On the creative side, you'll learn why dull, hyper-targeted ads outperform flashy clickbait. The goal: make your bait irresistible to motivated sellers, and repel everyone else.

If you want to master the dark art of generating red-hot Facebook leads, this episode is your new bible. Let's stop wasting money on junk leads and start banking whale deals.

0:00 - Intro - Changing minds on lead quality
2:30 - Measuring lead quality - Leads per contract
4:00 - Investor expectations vs reality
6:00 - Fishing analogy - Catching the right fish
8:30 - Facebook form vs website form
10:30 - Lead sculpting and offline conversion tracking
13:00 - Importance of the right creative
15:30 - Making ads unattractive to unideal leads
18:00 - Deterring the wrong people on Facebook
20:00 - Ugly ads are the best ads-convert like a pro
22:30 - Testing creative the right way

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Are you tired of CRM systems that overpromise and underdeliver? Want to finally get a 360 degree view of your investor business with actionable data? Our special guest today is Sharad Mehta, the founder of ReSimply, a CRM designed specifically for real estate investors by a real estate investor.

Sharad started ReSimply out of his own need to simplify and optimize his Chicago-based house flipping business. After trying complex CRMs like Salesforce, he decided to build a platform tailored to real estate investors. Now thousands of companies nationwide use ReSimply to effortlessly track marketing ROI, manage leads, and close more deals. Tune in as Sharad shares his origin story, why most CRMs miss the mark, and key metrics every savvy investor should be tracking. You’ll walk away with priceless insights to level up your investor game. Let’s dive in!

0:00 - Introduction
1:30 - Sharad talks about his background and how he started investing in real estate
3:15 - He moved to California but still had his investing business in Chicago area
4:20 - In 2015-2016 he started building software to manage his business, which became ReSimply
6:30 - ReSimply is an all-in-one CRM tailored specifically for real estate investors
8:00 - Compared ReSimply to more customizable but complex CRMs like Salesforce
9:30 - ReSimply aims to provide a system that works out of the box for investors
11:00 - Importance of tracking marketing KPIs and performance
13:30 - Metrics like cost per lead, cost per deal, ROI for each marketing channel
15:00 - Also want to track conversion rates through the pipeline
17:00 - Timeline numbers from lead to offer to contract are key
18:30 - Helps set expectations for team members
20:00 - Upcoming features like call tracking
21:30 - Scenario: Answering calls quickly for inbound PPC leads
23:00 - ReSimply's Speed to Lead feature for instant calls to PPC leads
25:00 - Soon will track if calls are answered and answered quickly
27:00 - Can track by team member which helps management
29:00 - Thanks and where to learn more about ReSimply

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.