Collective Clicks: Digital Marketing for Real Estate Investors

Facebook ads have been getting a bad rap in real estate investing these days, but don't write them off just yet! In this 4-part podcast series, we're breaking down why Facebook still works and how to make it work for you.

This is the first episode in a 4-part podcast series all about making Facebook ads work for real estate investors in 2023. In this episode, we lay the groundwork by addressing common complaints about Facebook - the lead quality issues, limited targeting, and more. But here's the thing - if you know how to play the Facebook game, you can still get motivated seller leads at a lower cost than Google Ads.

Stick around for the rest of the series as we dive into targeting strategies, ad copy tips, and cutting-edge approaches to dominate Facebook and crush your competition. More hard-hitting insights are coming in the next 3 episodes, so stay tuned! For now, it's time to give Facebook another chance. Prepare yourself to dive into this series and supercharge your advertising campaigns!

0:00 - Buckle Up, We're Talking Facebook Ads!
2:20 - The Ugly Truth Behind Facebook Ads
5:10 - Targeting Troubles and Lead Letdowns
7:38 - Placements Make or Break Your Leads
10:20 - Forget Platforms, Find Motivated Sellers
12:30 - The Inside Scoop: What's Coming Next
14:40 - The Truth About Facebook Ads in Real Estate
16:15 - Until Next Time...

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

It's that dreaded time of year again. Q4 has your real estate investing marketing slumping along with the temperatures. Competitors start snoozing as deals dry up, but does your pipeline and revenue have to take a holiday hit too?

In this week's info-packed podcast, Brandon Bateman cracks the code on smart marketing through the year-end slowdown. He reveals must-know tips like why some digital channels thrive while direct mail takes a dive in Q4. Brandon also shares tactical strategies to keep your team motivated and pipeline full, even as others start phoning it in.

Whether you're tempted to cut budgets or go all in this November and December, this episode brings the marketing cheer you need to close out 2023 strong. Don't miss Brandon's holiday slowdown survival guide for real estate investors.

0:00 - Should You Keep Marketing in Q4? 

2:30 - Solo vs Team Marketing. 

5:00 - Demand Generation vs Harvesting Channels. 

7:30 - Supply and Demand Changes in Q4. 

10:15 - Planning Around Team Vacations.

12:30 - Capitalizing When Competitors Sleep. 

15:30 - The Bottom Line for Most Companies. 

16:50 Tune in next week!

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Let's face it - the way you generate leads today won't cut it tomorrow. The real estate marketing game is getting flipped on its head. Between Google stealing your keyword leverage and Apple hijacking your data, the digital landscape is guaranteed to look really different in a few years. So what's an investor to do? Tune into this podcast, that's what! Hosts Brandon Bateman and Garrett Cragun got together to peel back the curtain on the future of marketing. You'll learn why smart investors need to make allies out of search giants, get their hands on quality data, and go all-in on digital sooner than later. In this podcast you will get a peek into the future so you can stay one step ahead. So stop reading and start listening. Get ready to future-proof your business!

0:00 Intro - Brandon and Garrett discuss the future of online marketing for real estate investors

2:10 Keyword match types - How Google is moving away from exact and phrase match keywords

8:11 The downsides of manual bidding - Why auto-bidding is becoming the norm and manual bidding is fading away

15:00 Do motivated sellers use Google? - Debating whether online marketing will become more important as tech-savvy generations age into motivated sellers

17:56 How privacy changes will affect marketing - Shifts away from targeting on social media towards more bottom-funnel tactics

22:47 Apple's impact on privacy and search - How Apple is limiting competitors' data access and may become a search leader

27:54 Search engine incentives and playing field - Google wants maximal ad spending, not unequal performance between advertisers

28:56 The future role of agencies - Simplicity for small advertisers, but those with the most data will have advantage

31:20 The power of aggregated advertiser data - How data sharing through collectives can lead to better algorithm optimization

32:24 The importance of quality data - Garret emphasizes how the best data will drive the best performance regardless of Google's algorithm changes

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Bonus episode! Usually this podcast features guests, but in this special episode we have an exclusive one-on-one interview with Brandon Bateman.

Get ready for rare insight directly from the mind of our founder as we go deep on why most marketing decisions fail. Through colorful stories and analogies, Brandon breaks down core concepts like sample size, margin of error, and confidence intervals.

You'll learn a simple yet powerful framework to test if your marketing data is statistically significant (protip: it probably isn't). The goal is to help you anchor your decisions in cold hard data, not emotions or gut feel.

If you like frank conversations about entrepreneurship and marketing, you'll dig this rare solo episode with exclusive access to our CEO.

0:00 Intro - The value of understanding data

1:30 Defining key terms - performance vs results

4:30 Coin flipping analogy

7:00 Marketing performance vs marketing results

9:20 Margin of error and confidence intervals

15:17 Don't let emotions drive marketing decisions

19:27 Anchoring to the data - Being a truth warrior

23:00 Concluding thoughts and call to action

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Quick Marketing Nugget: Portfolio Bid Strategies
Video on how to set up portfolio bid strategies

Curious to find out how to distinguish between a killer agency and a mediocre one AND how to do that from the very first call? Our podcast is your ultimate guide to the wild world of marketing agencies. We'll expose the tricks of the trade, empowering you to make savvy decisions. Let us show you the ropes and arm you with the right questions to ask, so you can choose your perfect match.

Join us as we unravel the mysteries behind audits and case studies, and how to recognize a genuine agency versus those who are simply making empty promises. We'll also dive into why it is ESSENTIAL to own your ad account whether you're working with an agency or not. We'll equip you with the tools to spot red flags during sales conversations and give you a realistic view of what to expect. Don't fall into the traps – go into your sales call prepared and ready to choose the perfect agency partner for your business's success.

0:00 Intro
5:00 Who Should Own the Ad Account? The Client or the Agency?
6:08 Look Out for Agencies Who Try to Retain Control of Your Account
13:47 How Agencies Act in Sales - Overpromising Results
24:03 Case Studies Can Be Misleading - Look for Ample Sample Size
23:45 Is More Budget Always the Solution?
37:15 Performance-Based Pricing- Pros and Cons
44:01 Gaming the System with Easy Wins Like Branded Traffic
44:19 Proper Attribution is Key - Look at Branded vs Non-Branded Leads
49:50 How Our Agency is Structured for Proper Incentives and Scaling
51:48 Wrap Up

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate expert David Richter shares valuable insights on how to escape the profit desert and begin reaping the rewards of your hard work. Discover why most investors get stuck on the hamster wheel, doing deal after deal but still feeling financially strapped.

David outlines specific strategies to expand your margins, take charge of cash flow, and secure the income you merit. This rebel CFO shows you how to terminate unnecessary costs and fund the financial freedom you seek.

If you are ready to break free from the profit wasteland once and for all, be sure not to miss out on David's invaluable principles for building wealth and plugging financial leaks. The promised land is within reach - listen now to start your journey!

0:00 - Introduction

6:12 - David explains the profit first concept - taking profit off the top before paying expenses

10:15 - He set up 3 key "owner benefit" bank accounts: profit, owner's pay, owner's tax

15:10 - When to consider getting a part-time CFO for your business

20:40 - How David would advise on marketing budget as a CFO

25:48 - Managing cash flow with longer cycles in real estate

30:15 - Avoid cutting marketing spend when revenue dips

33:30 - What to do when your expenses equal 100% of revenue

40:00 - Typical net margins for wholesalers vs fix & flip companies

45:40 - Where to get David's book Profit First and cheat sheet

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Sick of sending direct mail to the same old list of prospects? Looking to break into an untapped market with way less competition? Then you need to listen up, because today we're pulling back the curtain on digital marketing for land deals.

Shannon and Brandon discuss how some clients are getting 10x the leads for a fraction of the cost compared to marketing houses. We'll talk ad copy tricks, lead sculpting tactics, and targeting strategies to filter for only the most qualified sellers.

Intrigued yet? There's a huge opportunity here, so tune in to learn how you can get in on the action!

1:35 - The Untapped Land Market

6:25 - Cost Per Lead

9:15 - Location Targeting

10:01 - Specifying Land Size In Ads

13:45 - Form Filters Leads On Key Criteria

14:52 - Lead Sculpting Teaches Google

17:04 - Targeting Relevant Keywords

18:28 - Cost Per Contract

20:40 - 10x More Leads Than Houses

22:30 - Try Land To Open A New Revenue Stream

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Are you tired of grinding it out locally, just hoping to someday "make it big" in real estate investing? Then you need to hear how the godfather of national virtual wholesaling, Nick Perry, scaled his business from 3-5 deals per month to 35-45.

He reveals the secrets to building a strong team, excelling in lead generation, and optimizing profits with strategic exit plans. Want to know how Nick invests over 7-figures in his education yet still parties on beaches in Mexico? Then tune in to learn his competitive mindset and commitment to relentless improvement.

0:00 - Introduction
2:04 - Nick's background
4:57 - Nick's early real estate journey
10:13 - The growth from 3-5 deals per month to 35-45 deals per month
13:10 - Nick's current business model
24:50- Why expand nationally vs dominate locally first?
32:45 - Approaching wholesaling for new investors
36:08 - Cash offer first, then pitch retail second
37:24 - PPC strategies: DIY vs agencies
41:33 - Pilot analogy for PPC management
43:39 - Outsourcing best practices
47:16 - What made the difference in Nick's life/business
49:09 - Nick's competitiveness and work ethic
50:06 - What's next for Nick's business
51:48 - Wrap up

Whether you're stuck at your day job or stuck doing tiny deals, this episode provides the blueprint to build a thriving nationwide virtual operation. The sky is NOT the limit!

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Are you tired of dealing with tire kicker leads? Wondering whether to opt for PPL or PPC advertising, all while trying to save time and money? Well, you're in the right place!

In this episode, Noah Parks joins Brandon Bateman for an in-depth discussion about when to use pay-per-lead (PPL) and pay-per-click (PPC) for real estate investor marketing. You'll discover insider tips on which platform consistently delivers the highest quality motivated sellers, based on your budget, goals, and timeframe.

We'll also delve into the pros and cons of owning your brand with PPC versus tapping into instant leads with PPL. Plus, we'll show you how to combine these lead generation approaches for maximum results. Whether you're an established pro looking to scale or just starting out, this episode offers valuable perspective and actionable advice to double your qualified leads.

Tune in to hear us debunk common myths – your lead gen game will never be the same!

0:00 - Introductions

2:15 - Advantages of PPL for new investors - low barrier to entry, can buy leads without full marketing budget

4:30 - Pros of owning your own PPC campaigns - build your brand, more control over optimizing for quality

6:45 - Disputing leads with PPL companies - some pushback now on excessive dispute rates

8:30 - No management fee seems like a pro for PPL but they still have hidden acquisition costs

11:00 - Where the PPL cost comparison goes wrong - lead quality variance, misalignment of incentives

13:30 - Importance of closed-loop reporting and optimizing for outcomes with PPC

16:00 - Timeframe for results is key - PPC more mid-term, PPL very short term

18:45 - PPL as a supplementary channel, not mutually exclusive

21:30 - Building marketing on a solid foundation versus sand

26:00 - Using PPL to get started and scale up while establishing your own assets

29:00 - Misinformation and misunderstandings about PPC capabilities

32:00 - Lack of feedback loop and inability to optimize with PPL

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investors: Is your sales team not closing enough deals? Host of Real Estate Disruptors Steve Trang reveals his strategy for getting your salespeople to crush their metrics.

In this can't-miss episode, Trang tells all on how to transform your acquisition team overnight. Discover the counterintuitive tactics that light a fire under your sales staff and get them hungry to hit their goals.

Plus, Trang unveils his go-to compensation structure to incentivize peak performance. Want your salespeople hustling like you do? Don't miss these insider tips.

Transform your sales team and close more deals with this exclusive look inside a real estate mogul's playbook.


0:00 - Introduction, Brandon is interviewing Steve Trang about managing salespeople

2:10 - How to help sales organizations grow more effectively by reducing turnover

4:10 - The challenges with working with salespeople and how to overcome it

8:07 -Understanding salespeople's "why" and how to tie accountability to their purpose

15:50 - People make what they need, not always what they want

22:52 - Hire salespeople who already make 6 figures, have experience, and expenses

25:05 - Straight commission- the only pay structure attracts the best salespeople

28:09- Steve's biggest surprise going into real estate

30:51 - Struggles with sales leadership? What no one talks about 

34:46 - Steve's experience working with Bateman: Two new deals and a 9-10X ROI this year

35:00 - Conclusion

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.