Collective Clicks: Digital Marketing for Real Estate Investors

Eric Lyman is a visionary real estate investor who leverages the Novation model and cutting-edge technology for a sustainable competitive edge. As co-founder of Impact House Buyers, his focus on constant improvement and transparent sales processes powers their growth. Eric's passion extends to empowering others through his Investor PowerUp training program, designed to help new real estate wholesalers reach their full potential. Through leadership, innovation, and a commitment to giving back, Eric is helping shape the future of the industry while building a legacy of empowered entrepreneurs.

In this episode, Eric Lyman shares his laser-focused approach to real estate investing via novations. Specializing in this single exit strategy, he reveals his systems for structuring virtual novation deals nationwide. Eric discusses managing risk, working with remote realtors/contractors, and leveraging the MLS. He unpacks his lean two-person business model, key metrics, and lifestyle goals behind this simplified operation. A must-listen for novation mastery.

0:00 - Introduction
0:50 - Eric's Background and Business
4:15 - Experience with PPC
5:35 - Location Targeting Evolution
9:20 - Exit Strategies
13:25 - Working with Realtors Virtually
17:10 - Risk Management inNovations
20:20 - Business Numbers and Metrics
23:45 - Business Model and Focus
28:15 - Future Vision and Educational Product
34:15 - Abundance Mindset

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Ready to dominate with PPC? In today's episode, Brandon is joined by Aaron and Miquella Gaunt, a power couple from Southern California who took their real estate business from local to nationwide in just one year, all through Pay Per Click Marketing.

In this chat, Aaron and Miquella open up about the specific moves and mindset shifts that allowed them to scale to 7 figures with pay-per-click ads as their main marketing channel. We dig into topics like choosing the right markets to target, setting realistic expectations, budgeting for marketing spend, and more.

If you're an entrepreneur looking to scale your business rapidly through digital marketing, this is a conversation you won't want to miss.

0:00 Intro
0:48 Choosing a marketing channel
5:52 Inbound vs outbound leads
8:48 Changes made to PPC marketing strategy
15:46 Evaluating if a marketing campaign is working
24:59 Patient vs impatient mindset
30:16 Determining a healthy marketing budget
34:53 Statewide vs metro area targeting
42:31 Balancing rural and metro area leads
49:41 Role of a PPC Manager

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Brandon is back with Miquella and Aaron Gaunt to explore how they  successfully expanded their business from Southern California to operating across 14 states nationally. In this episode they are also joined by Stephanie, one of the key players responsible for managing the Gaunts' disposition process as their Investment Sales Director. In this conversation, Stephani and Miquella provide a behind-the-scenes look at how their team has adapted to handle dispositions at a nationwide scale.

From leveraging technology like InvestorLift to building a network of agents across multiple markets, they pull back the curtain on their strategies for maximizing profits and efficiently moving properties. They discuss the challenges they've faced along the way and the lessons learned from overcoming obstacles.

Whether you're a seasoned real estate investor or just starting to explore dispositions, this episode offers invaluable insights into scaling your business while navigating the complexities of working across state lines. Get ready to take notes as Stephanie and Miquella share their expertise on the world of national dispositions.

0:00 - Introduction
0:35 - Expansion from Local to National Dispositions
2:25 - Changes in Disposition Process
4:10 - Exit Strategies: Wholesale vs. Listing
6:04 - Role of Investment Sales Director
7:20 - Day-to-Day Disposition Process
9:20 - Using InvestorLift and Cold Calling Buyers
11:55 - Working with Agents and Comparative Market Analysis
14:40 - Percentage of Deals Novated vs Off-Market
16:15 - Challenges of Dispositions Across Multiple States
19:05 - Contract Fallout Rates
20:40 - Leveraging Title Company Across States
22:10 - Compensation Structure
23:10 - Biggest Mistake Expanding to Multiple Markets
24:15 - Transaction Coordination Role
25:40 - Simplifying the Disposition Process
27:55 - Using Flat Fee Listing Services vs Agents
30:25 - Vetting and Working with Agents

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Aaron and Miquella Gaunt of Sellers New Day spent years grinding to build their wholesaling business from the ground up. They tried every outbound marketing tactic like blasting 30,000 texts per day and managing a team of 20 cold callers. But it was grueling work without sustained results.

That all changed when they made a strategic shift to inbound 'big boy' marketing through Google ads. This transformation allowed them to start closing hot, motivated seller leads consistently.

In this candid conversation, Aaron and Miquella open up about their journey from a bootstrapped startup to a 7-figure wholesaling powerhouse. They reveal the key pivots, critical hires, and million-dollar marketing strategies that fueled their explosive growth.

If you're a real estate entrepreneur looking to take your business to the next level, this is an insightful master class packed with practical tactics straight from the trenches.

0:00 - Introduction
1:12 - The Early Grind Years
3:48 - Outbound Marketing Tactics
6:22 - The Big Boy Marketing Shift
9:37 - Building Systems & Processes
12:15 - Ambitious Growth Plans for 2024
15:40 - Marketing Spend & Returns
17:55 - Closing Thoughts

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Stephanie Betters, the powerhouse behind Left Main REI and Better Path Homes, joins forces with Brandon Bateman to unlock the secrets of transforming marketing into a lead-generating machine using cutting-edge CRM systems. But that's just the tip of the iceberg! Stephanie will also share invaluable insights on the metrics that matter most, empowering you to hold your team accountable for driving real results. Prepare to be inspired, motivated, and armed with game-changing strategies that will propel your business to new heights. This is one episode you can't afford to miss!


Stephanie Betters is the co-founder of Better Path Homes, a single-family residential wholesaling and new build company in Charlotte, NC, and founder of Left Main, a CRM for Real Estate Professionals via a partnership with Salesforce. She recently retired as a Cardiothoracic Surgery Nurse Practitioner. She believes that her background in Medicine has been the key to her success in the business arena. Everything boils down to taking care of people and helping to solve their problems, and this is Stephanie’s favorite thing to do. She is a proud wife to Zachary Betters who is also a co-founder of Better Path Homes, and an even prouder mother to their three beautiful children. The Betters family enjoys being outside together, traveling, reading, running, and the company of close family & friends.


0:00 - Introduction and overview of the episode
1:23 - Stephanie introduces herself and shares her background
7:03 - Discussion on how investors often fail at lead management
12:50 - The importance of contacting leads quickly and persistently
17:16 - Setting benchmarks for the percentage of leads contacted
20:56 - Using additional contact methods like text, email, mail
24:33 - Not being too quick to disqualify leads
28:43 - Tracking multi-channel/assisted lead sources
33:09 - Overview of LeftMain's capabilities for advanced lead tracking
36:18 - How to look into LeftMain for those interested
37:04 - Closing remarks

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

You ever feel like you're just throwing money into a black hole with your online ads? Watching your budget disappear with no idea if it's actually working or not? Well, lucky for you, in this episode we're ripping the lid off one of the most frustrating questions in digital marketing: How long until this campaign actually starts working?

We've got two battle-hardened marketing vets here to break it down for you. Get ready for some straight talk and maybe a couple of harsh truths about the patience, planning, and pure grit required to turn those ad dollars into real money in the bank. No corporate fluff or marketing mumbo jumbo either. Just two guys who have been in the trenches and know what it really takes to be successful with paid advertising in the real world.

Strap in and get ready to finally understand what "working" really means for your campaigns and how long you should give it before calling the whole thing a bust. Let's dive in!

0:00 Introduction
1:28 Landon's background
3:27 Discussing the main topic of how long it takes for a Google Ads campaign to work 
4:46 Distinguishing between the learning phase and optimization phase
7:10 How bid strategy, budget, and targeting changes can reset the learning phase
11:15 Leading metrics vs lagging metrics in determining if a campaign is "working"
16:33 The importance of patience and sustained success over short-term results
21:40 Allowing time for enough data on lagging metrics like leads to deals
25:18 Google's approach to efficiency and sustainability
29:00 The role of goal setting and tracking leading/lagging metrics

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

You may be wasting money on your branded Google Ads campaigns and not even know it. We spill the tea on common branded campaign mistakes in our latest episode. Tune in to find out how branded keywords actually work, why your PPC agency might love them more than they should, and how you can get the most bang for your buck out of your precious Google real estate. We also share secrets like the eBay branded lift test, how to structure branded keywords right in AdWords, and the shady 0-for-O domain name trick. Whether you're just dipping your toes into paid search or a seasoned PPC expert, you don't want to miss this witty and eye-opening podcast!

0:00 - Introduction
1:07 - What are branded campaigns in Google Ads?
2:21 - Where does branded search traffic usually come from?
3:44 - How to track branded leads in your CRM
5:16 - eBay's branded conversion lift test
6:34 - How to determine the value of branded traffic
8:04 - Factors to consider for bidding on branded terms
10:12 - Challenges with generic brand names
12:38 - Checking auction insights to see who is bidding
14:21 - Example of wasting budget on poor branded strategy
16:58 - Best practices for setting up branded campaigns
20:01 - Key metrics to watch for branded campaigns
21:38 - Structuring branded keywords in campaigns

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Sick of wasting time and money trying to target your lists online? Join Brandon and Garret as they give you the real deal on what works and what doesn't.

They'll explore targeting tips, lookalike audiences, geo-fencing, attribution models, and more. You'll get actionable strategies to use your existing data for better digital marketing.

If you're new to online ads or a seasoned pro, you'll pick up practical targeting tips from these down-to-earth friends in the lead gen biz. They dish on the risks of overvaluing programmatic ads, flaws in attribution models, and how to identify higher intent leads.

Looking for motivated seller leads? Don't miss their insider scoop on actually making your lists and databases work for your digital marketing.

00:00 - Intro and greeting

01:05 - Discussion starts on targeting lists for digital marketing

02:34 - Targeting by contact info vs property address

04:20 - Targeting lists on Facebook

06:47 - Lookalike audiences

09:02 - Using customer match lists on Google

10:42 - Geo-fencing and addressable targeting

13:21 - Firmographic vs psychographic targeting

16:21 - The risks of overvaluing programmatic advertising

19:48 - Attribution models and their flaws

23:46 - Using online data to build lists for other channels

26:55 - Reverse IP lookup services

30:20 - Qualifying website visitors for higher intent leads

32:56 - Wrap up

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Brandon and his wife welcomed a new baby into their family this past week and to celebrate we are throwing it back to an oldie but a goodie: The debate about when to use pay pay-per-lead (PPL) and pay-per-click (PPC)! We get questions about this topic all the time and thought, as we celebrate Brandon's new baby, we could re-introduce you to new ways to dominate as a real estate investor. 

In this episode, Noah Parks joins Brandon Bateman for an in-depth discussion about when to use PPL and PPC for real estate investor marketing. You'll discover insider tips on which platform consistently delivers the highest quality motivated sellers, based on your budget, goals, and timeframe.

We'll also delve into the pros and cons of owning your brand with PPC versus tapping into instant leads with PPL. Plus, we'll show you how to combine these lead generation approaches for maximum results. Whether you're an established pro looking to scale or just starting out, this episode offers valuable perspective and actionable advice to double your qualified leads.

Tune in to hear us debunk common myths – your lead gen game will never be the same!

0:00 - Introductions

2:15 - Advantages of PPL for new investors - low barrier to entry, can buy leads without full marketing budget

4:30 - Pros of owning your own PPC campaigns - build your brand, more control over optimizing for quality

6:45 - Disputing leads with PPL companies - some pushback now on excessive dispute rates

8:30 - No management fee seems like a pro for PPL but they still have hidden acquisition costs

11:00 - Where the PPL cost comparison goes wrong - lead quality variance, misalignment of incentives

13:30 - Importance of closed-loop reporting and optimizing for outcomes with PPC

16:00 - Timeframe for results is key - PPC more mid-term, PPL very short term

18:45 - PPL as a supplementary channel, not mutually exclusive

21:30 - Building marketing on a solid foundation versus sand

26:00 - Using PPL to get started and scale up while establishing your own assets

29:00 - Misinformation and misunderstandings about PPC capabilities

32:00 - Lack of feedback loop and inability to optimize with PPL

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

 In today's video, digital marketing expert Brandon Bateman joins Jerry Norton and Robert Wensley in providing invaluable insights on how to strategically select the ideal virtual market for your business. Going beyond general targeting, you'll discover precise methods to identify and focus on specific high-potential neighborhoods within a metro area. Learn proven techniques leveraging geographic and demographic data to maximize your PPC ROI. If you're ready to get more intentional and strategic with your digital marketing, grab your notebook - this video will transform how you view and approach online lead generation. Let's dive in!

0:00 - Intro 

0:39 - Jerry Norton introduces the topic of choosing a virtual market

1:21 - Robert Wensley talks about balancing number of markets vs operational complexity

2:35 - Brandon suggests starting with a smaller number of markets like 3-6 to "audition"

3:44 - Discussion of defining a market - metro area vs county vs city

5:11 - Example of misdefining a market by just using the city name

6:40 - Targeting strategy using satellite imagery to find dense housing areas

8:53 - Mention of InvestorLift's market data toolkit

12:40 - Importance of being strategic and intentional with PPC efforts

Brandon’s FREE PPC Tool Kit:
https://www.batemancollective.com/toolkit/

Schedule a FREE Call with Bateman Collective:
http://batemancollective.com/

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.