Collective Clicks: Digital Marketing for Real Estate Investors

AI is revolutionizing real estate investing. In today's episode, Brandon and Garrett reveal the top 4 AI tools that are game-changers for digital marketing and data analysis. Learn how you can leverage cutting-edge AI to crush your marketing goals. The future is here — don't miss out on these must-know AI tools that are transforming real estate investing right now!

2:05 - AI tools for digital marketing in real estate
3:25 - Google Ads AI optimization based on data
4:57 - Niche industry struggles: Real estate investing
6:42 - Using Unbounce AI for landing pages
11:49 - Compare and contrast AI with traditional A/B testing. Which is better?
13:19 - Effectively using Anyword AI for copywriting
14:49 - Integrations with Google/Facebook ads 
16:18 - Opus AI video clipping for social media
17:50 - Edit clip with text, emojis, and branding for social optimization
18:29 - ChatGPT AI data analysis
21:50 - How real estate investors can use AI: analyze property data and spreads
23:01 - How AI enables more advanced and faster analysis
26:28 - Final Thoughts and Discussion

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If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Debating whether to manage your PPC in-house or loop in an agency? We're here to offer our completely unbiased opinion (😂) and help you make the decision that's right for you.

Pros of managing PPC in-house (2:18)
Pros of managing PPC with an agency (3:08)
PPC: Time vs. Expertise (4:48)
Agencies can provide higher overall knowledge percentage for less cost (6:06)
Agency team size provides more data to inform decisions vs individual data (7:54)
Market shifts: in-house vs agency (12:30)
Removing agency collective data leads to worse results (13:48)
Common in-house mistakes: (16:30)
The importance of patience (18:00)
Final thoughts and advice (23:24)

Learn more about how even though managing PPC campaigns in-house can provide more control, the experience, resources, and collective data from a qualified agency will lead to better optimization and results over time for most businesses.

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

If you're like most real estate investors, you probably get stuck in the Cost Per Lead trap sometimes. And that's okay! In today's episode, we will talk about a better way to assess your campaigns that will help you drive more impactful results than ever.

In this episode, we discuss:

• Why ROI and bottom-funnel metrics matter more than cost per lead or impressions (02:05)
• The dangers of making decisions based on limited data or small sample sizes (04:50)
• Defining lead quality based on the funnel stage with sufficient sample size (07:30)
• How to find undervalued leads by looking at what competitors ignore (09:45)
• The flaws with only looking at cost per lead or cost per deal (11:20)
• Real-life examples of why you need to analyze beyond cost per lead (13:40)
• The key funnel metrics you must track for real estate success (16:55)

Learn why solely focusing on cost per lead can damage your profits and ROI. Discover how to track funnel metrics properly to make data-driven decisions that maximize your real estate investment returns.

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode of the Collective Clicks podcast, host Brandon Bateman interviews Brady Stolzing, the Head of Operations at Bateman Collective. They discuss:

• Brady's background and how he came to work at Bateman Collective
• Determining when to invest in scaling your operations
• Common operations problems businesses face
• Creating effective systems and documentation
• The importance of continual improvement processes like auditing and issue tracking
• The visionary vs integrator roles and how their partnership enables growth
• Key software tools for task management, documentation, CRMs, and more

So if you're tired of keeping your operation together with duct tape, tears, and prayer, then this episode is for you.

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this fantastic episode, Brandon Bateman interviews David Olds, the expert behind a virtual transaction coordination company that has closed over $14.7 million in wholesale assignment fees! David shares his insights on transaction coordination dispositions and discusses where investors often go wrong in their approach. Get ready to learn how to tackle the challenging and essential work that leads to success. 

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Join Brandon and guest Garret Cragun, Bateman Collective's Director of Paid Media, as they debunk the myths around impression share on Google Ads. This is an eye-opening discussion on maximizing value, bidding like a pro, and unlocking phenomenal results for real estate investors using PPC. This is an absolute must-listen for anyone looking to supercharge their advertising game. 

Bid Calculator: https://www.notion.so/bateman/Bateman-Collective-Bid-Adjustment-Calculator-60f3dea236054935bd021653f872fd39?pvs=4

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Brandon interviews Sharon Varn Holt, an expert in finding off-market deals through probate. They discuss her background in real estate investing, the effectiveness of direct mail marketing, and the unique opportunities in probate deals. Sharon highlights the importance of patience and building a strong marketing system for converting probate leads into successful deals. 

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Robert Wensley, the CEO of Investor Lift, joins Brandon as they take a closer look at the rise and fall of national wholesaling. Together, they examine real-life examples of wholesalers who experienced million-dollar months and discuss the factors that contributed to their success. Additionally, they analyze the challenges that led to the downfall of some national wholesaling ventures, offering valuable lessons and insights for aspiring wholesalers.

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Brandon sits down with Chris Burrow, a successful rehabber and wholesaler from Atlanta, Georgia. He shares his journey and the valuable lessons he has learned in his five years in the real estate business. They discuss the importance of humility, growth mindset, and transparent communication in the industry. Chris also shares a poignant story that changed his perspective on helping others and treating them with dignity. 

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, Brandon sits down with Sean, a successful real estate entrepreneur based in Columbus, Ohio. Sean shares his experiences and insights on team management, marketing to motivated sellers, and the delicate balance between control and delegation in entrepreneurship. They also delve into the world of virtual assistant services, exploring the benefits and challenges of working with remote teams. From understanding the real estate business to making data-driven marketing decisions, this episode is packed with actionable insights and valuable lessons. 

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.