Collisions YYC

On today’s episode, host Tyler Chisholm is joined by Marc Binkley, an innovative marketing executive with 25 years of experience delivering growth in top-line revenue and bottom-line profits. They discuss the integration of sales and marketing and how these two crucial components intertwine. They touch on the psychology of influence, the different theories of marketing, the importance of testing and learning, and the challenges of balancing short-term results with long-term success

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc

LinkedIn: https://www.linkedin.com/company/collisions-yyc

Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends!

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s Twitter: https://www.twitter.com/tylerchisholm

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Marc Binkley’s LinkedIn: https://www.linkedin.com/in/marcbinkley

The 95-5 Rule: https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-research/trends/95-5-rule

Brand user profiles seldom change and seldom differ: https://link.springer.com/article/10.1007/s11002-017-9437-2

How Mental And Physical Availability Drives Brand Growth: https://brandingstrategyinsider.com/how-mental-and-physical-availability-drives-brand-growth/

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm is joined by Ray Sawatsky, the founder of Kinvest Venture Partners, an impact investing company focused on solving poverty in rural Africa. Ray shares the unique structure of impact investing, where investors can choose to buy equity or invest in a risk-based structure. Kinvest's model emphasizes local ownership and human potential, with the ultimate goal of employee ownership by year 10. Ray discusses the challenges and rewards of impact investing and highlights the importance of mutuality and kinship with employees. He addresses potential risks and challenges, including value chains and climate fluctuation, and shares his experiences in Rwanda. You will gain insights into impact investing, the concept of mutuality, and the potential for meaningful change through investments. You will also learn about Kinvest's innovative approach and how to get involved in impact investing.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc

LinkedIn: https://www.linkedin.com/company/collisions-yyc

Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends!

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s Twitter: https://www.twitter.com/tylerchisholm

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Ray Sawatsky’s LinkedIn: https://www.linkedin.com/in/ray-sawatsky-72478810/

Kinvest’s Website: https://www.kinvestpartners.com

Kinvest’s LinkedIn: https://www.linkedin.com/company/kinvest-venture-partners

Kinvest’s Facebook: https://www.facebook.com/profile.php?id=100094726326440

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm is joined by serial entrepreneur Bill Murphy to discuss the world of small and medium-sized businesses (SMBs). While technology plays a crucial role in business, Bill recognizes the importance of human interaction for customer success. Startups should strive to balance innovative technology and personal connection, fostering trust and delivering value to their clients. As Bill advises, sometimes picking up the phone and having a genuine conversation can make all the difference.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc

LinkedIn: https://www.linkedin.com/company/collisions-yyc

Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends!

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s Twitter: https://www.twitter.com/tylerchisholm

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Bill Murphy’s LinkedIn: https://www.linkedin.com/in/billmurphyca

huuman’s Website: https://www.huumans.com

huuman’s LinkedIn: https://www.linkedin.com/company/huumans

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm is joined by the Vice President of Commodity Strategy and Trade Analytics at ARM Energy. Dive deep into the complexities and interdependencies of the energy industry while exploring alternative locations for these projects. Emily provides insights into the challenges of maintaining power grid balance and the impact of government interventions. You’ll also discover the fascinating multidisciplinary aspects of energy markets and the realistic timeline for transitioning away from fossil fuels.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc

LinkedIn: https://www.linkedin.com/company/collisions-yyc

Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends!

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s Twitter: https://www.twitter.com/tylerchisholm

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Emily Kyne’s LinkedIn: https://www.linkedin.com/in/ekyne

ARM Energy’s Website: https://www.armenergy.com

ARM Energy’s LinkedIn: https://www.linkedin.com/company/armenergy

ARM Energy’s Twitter: https://twitter.com/ARM_Energy

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm switches sides and becomes the guest alongside his co-founder, Chad Kroeker. Interviewed by good friend and fellow marketer Scott A. Martin, Tyler and Chad celebrate 15 years of partnership and clearmotive marketing. Discover what lessons they’ve learned along the way. Both Tyler and Chad have been consistently evolving and refusing to stick to the same thing for decades. Discover their appetite for learning and curiosity and their efforts to maintain a balanced work-life dynamic by engaging in exciting activities outside their work (think things like motorcycle racing and buying a farm).

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc
LinkedIn: https://www.linkedin.com/company/collisions-yyc
Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends!

We sincerely appreciate your support of our local podcast.

Host links:

Scott Martin’s Twitter: https://www.twitter.com/ScottAdamMartin
Scott Martin’s LinkedIn: https://www.linkedin.com/in/scottadammartin

Guest links:

Tyler’s Twitter: https://www.twitter.com/tylerchisholm
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm
Tyler’s Instagram: https://www.instagram.com/tylerchisholmyyc
Chad’s LinkedIn: https://www.linkedin.com/chadkroeker
Chad’s Instagram: https://www.instagram.com/chadkroeker
clearmotive’s Website: https://www.clearmotive.ca
clearmotive’s Instagram: https://www.instagram.com/clearmotive.marketing
clearmotive’s LinkedIn: https://www.linkedin.com/company/clearmotivemarketing

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm is joined by Sky Mitchell, CEO and Owner of Basecamp Resorts Ltd. Sky sheds light on the significance of housing as a foundation for people to live, work, and contribute to the economic growth of their community. She opens up about her current project, obtaining permits to build housing units in a light industrial area, which has recently made news headlines. But the conversation doesn't end there. Sky also takes you on a fascinating journey into the world of real estate investments, sharing an incredible opportunity in the form of the Canmore Hotel and Spa. With a projected 26% Internal Rate of Return over 4 years and the potential to make 2.5 times their initial investment, investors won't want to miss this opportunity or episode.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc
LinkedIn: https://www.linkedin.com/company/collisions-yyc
Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends!

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s Twitter: https://www.twitter.com/tylerchisholm
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Sky Mitchell’s LinkedIn: https://www.linkedin.com/in/sky-mclean-2299a420/
Basecamp Resorts’ Website: https://www.basecampresorts.com
Basecamp Resorts’ Facebook: https://www.facebook.com/basecampresorts
Basecamp Resorts’ Instagram: https://www.instagram.com/basecampresorts
Basecamp Resorts’ LinkedIn: https://www.linkedin.com/company/basecampresorts
Basecamp Resorts’ Twitter: https://twitter.com/basecampresorts
Basecamp Resorts’ TikTok: https://www.tiktok.com/@basecampresorts
Basecamp Resorts’ Pinterest: https://www.pinterest.com/basecampresorts

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm is joined by Alex Putici, Founder of Work Nicer. lex reflects on the challenges faced before COVID-19 and how the pandemic highlighted remote work possibilities. We dive into the impact of the pandemic on businesses and how the world of remote work has evolved since then. Join us as we explore the importance of taking risks, community value, and work’s future.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc
LinkedIn: https://www.linkedin.com/company/collisions-yyc
Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends!

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s Twitter: https://www.twitter.com/tylerchisholm
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Alex Putici’s LinkedIn: https://www.linkedin.com/in/alexputici
Work Nicer’s Website: https://www.worknicer.com
Work Nicer’s Facebook: https://www.facebook.com/worknicer
Work Nicer’s Instagram: https://www.instagram.com/worknicer
Work Nicer’s LinkedIn: https://www.linkedin.com/company/worknicer
Work Nicer’s Twitter: https://twitter.com/WorkNicer
Work Nicer’s YouTube: https://www.youtube.com/channel/UC5ylID5tBzmP9xiPERrakRw

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm is joined by Matt Faure, President and CEO of Trimac Transportation. Safety is paramount in the transportation industry, and Matt shares invaluable insights on how the industry has evolved to prioritize it. Discover the fascinating advancements in technology that have contributed to increased trucking, rail, and more safety. Matt discusses a game-changing paradigm shift in solving industry challenges and the innovative approach Clearmotive Marketing has taken through its innovation summits. Get inspired as Matt shares his journey toward continuous improvement and the transformative power of technology in the transportation sector. Tune in now for a riveting conversation that will motivate you to tackle your organization’s digital transformation.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc

LinkedIn: https://www.linkedin.com/company/collisions-yyc

Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends!

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s Twitter: https://www.twitter.com/tylerchisholm

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Matt Faure’s LinkedIn: https://www.linkedin.com/in/mfaure

Trimac Transportation’s Website: https://www.trimac.com

Trimac Transportation’s Facebook: https://www.facebook.com/TrimacTrans

Trimac Transportation’s Instagram: https://www.instagram.com/trimactrans

Trimac Transportation’s LinkedIn: https://www.linkedin.com/company/trimac-transportation

Trimac Transportation’s Twitter: https://twitter.com/Trimac_Trans

Trimac Transportation’s YouTube: https://www.youtube.com/channel/UCuD308GsJnm1u0_4B6PP_-Q

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm sits down with Tom McCaffery, Executive Director Policy and Engagement at Emissions Reduction Alberta (ERA). Tom is an experienced professional who joined ERA with a desire to make an impact and drive positive change in industries such as manufacturing and energy. Throughout the episode, Tom discusses the importance of a clear vision, well-defined policies, and effective collaboration to bring about meaningful change in the financial system. He also emphasizes the need to move away from generic marketing tools and instead focus on tangible actions to address environmental, social, and governance factors. Join us as we delve into Tom's experiences, his work with accelerators, the challenges faced by Alberta companies, and the ongoing transition to a more sustainable future.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc
LinkedIn: https://www.linkedin.com/company/collisions-yyc
Website: https://www.collisionsyyc.com   

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends!

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s Twitter: https://www.twitter.com/tylerchisholm
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Tom McCaffery’s LinkedIn: https://www.linkedin.com/in/tom-mccaffery-mba-pmp-916b8313/
Emission Reduction Alberta’s Website: https://www.eralberta.ca
Emission Reduction Alberta’s LinkedIn: https://www.linkedin.com/company/emissions-reduction-alberta-era-/
Emission Reduction Alberta’s Twitter: https://twitter.com/ERAlberta_

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

In this episode, hear from Scott Kaplanis, Managing Partner at GroundBreak Ventures. We explore the rollercoaster ride of the real estate market, from the euphoria of high valuations to the current challenge of a lack of available capital. Scott shares insights into the role of venture capital and their involvement at different stages of investment. We also closely examine the Calgary housing market and its unique dynamics. Additionally, we explore the importance of adopting technology in the built environment, the ongoing housing shortage, and the potential for sustainable innovations in construction. Get ready for a thought-provoking conversation as we uncover the intricacies of the real estate industry with Scott Kaplanis.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc

LinkedIn: https://www.linkedin.com/company/collisions-yyc

Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends!

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s Twitter: https://www.twitter.com/tylerchisholm

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Scott Kaplanis’ LinkedIn: https://www.linkedin.com/in/jeremy-mccrea-cfa-49894411

Scott Kaplanis’ Twitter: https://twitter.com/ScottKaplanis

GroundBreak Ventures’ Website: https://www.groundbreakventures.com

GroundBreak Ventures’ LinkedIn: https://www.linkedin.com/company/groundbreak-ventures

GroundBreak Ventures’ Twitter: https://twitter.com/GroundBreakVC

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing