On today’s episode, host Tyler Chisholm is joined by Marc Binkley, an innovative marketing executive with 25 years of experience delivering growth in top-line revenue and bottom-line profits. They discuss the integration of sales and marketing and how these two crucial components intertwine. They touch on the psychology of influence, the different theories of marketing, the importance of testing and learning, and the challenges of balancing short-term results with long-term success

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

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Host links:

Tyler’s Twitter: https://www.twitter.com/tylerchisholm

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Marc Binkley’s LinkedIn: https://www.linkedin.com/in/marcbinkley

The 95-5 Rule: https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-research/trends/95-5-rule

Brand user profiles seldom change and seldom differ: https://link.springer.com/article/10.1007/s11002-017-9437-2

How Mental And Physical Availability Drives Brand Growth: https://brandingstrategyinsider.com/how-mental-and-physical-availability-drives-brand-growth/

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing