Andrew Graff did not step into his family’s jewelry business at the top. After serving in the Navy and building a corporate retail career, he joined Luisa Graff Jewelers by applying through HR, interviewing with his mother, and starting at the bottom wiping counters.
In this episode of the Colorado Business Podcast, Andrew explains how he earned his way into ownership, built role-specific training systems, helped his mother retire, and became CEO of the Colorado Springs jewelry store his family built. He also shares the leadership rule he returns to under pressure: when you want to react, don’t.
The conversation covers family-business succession, military discipline, people management, customer feedback, authentic advertising, custom jewelry, parenting, faith, work-life balance, and Andrew’s plan to train the next generation of bench jewelers.
FEATURED GUEST
Andrew Graff
CEO, Luisa Graff Jewelers
Website: https://www.luisagraffjewelers.com/
Team: https://www.luisagraffjewelers.com/about/luisa-graff-team/
CHAPTERS
00:00 The rule, the legacy, and the system
01:03 Colorado Business Podcast intro
01:13 Andrew Graff and Luisa Graff Jewelers
03:52 A Colorado family legacy in gold
07:12 Learning jewelry at six and joining the Navy
13:47 Starting from the bottom in the family business
14:46 Diamond sponsor and sponsor read
18:39 From corporate retail to a family business
22:10 Becoming a partner and building training systems
27:21 Helping his mother retire and taking ownership
31:26 Customer feedback and a service-first team
33:19 Building custom jewelry in-house
37:21 Authenticity and fun in advertising
43:58 Family legacy, faith, and parenting
46:47 Balancing business and family
52:47 Bellwether sponsor read
55:59 Leadership lessons from business and family
58:19 Presence, execution, and Navy values
60:32 The next generation of bench jewelers
63:42 Outro
SPONSORS
Diamond sponsor read:
EXCO Advisors: https://excoadvisors.com/
LINE-X of Colorado Springs: https://linexcoloradosprings.com/
RAIN: https://rain.tech/
Savion HQ: https://savionhq.com/
Data Hubz: https://datahubz.com/
Reveal Med Spas: https://revealmedspas.com/
Awesome Home Services: https://awesomeservice.com/
Dream Accounting Solutions: https://dreamaccountingsolutions.com/
Exponential Impact: https://exponentialimpact.com/
Standard sponsor read:
Bellwether Homes: https://bellwetherhomes.com/
Pioneer Rodeo: https://pioneerrodeo.com/tickets/
Lightning Glassworks and Screens: https://fastglassrepair.com/
Bright Leaf Energy: https://brightleafenergy.co/
Junk-N-Haul: https://junknhaul.com/
Be Our Guest Getaways: https://beourguestgetaways.com/
Planet Duct: https://planetduct.com/
FASTSIGNS: https://fastsigns.com/
Pinnacle Advanced Primary Care: https://pinnacleapc.com/
ABOUT THE COLORADO BUSINESS PODCAST
The Colorado Business Podcast features entrepreneurs, founders, builders, and leaders shaping Colorado’s business community.
Subscribe on YouTube: https://www.youtube.com/@coloradobusinesspodcast
Explore more episodes: https://coloradobusinesspodcast.com/
What is one responsibility you had to earn before you were ready to lead? Share it in the comments.
#ColoradoBusinessPodcast #AndrewGraff #FamilyBusiness