Colour Kristina Talks Podcast for Hairdressers

Do you find it difficult to talk about your brand or business?

Are you lacking the confidence you need to succeed?

If you're ready to learn how to gain authority in your space and attract more like-minded clients with branding that lets you stand out in the crowd this is the podcast for you. When your brand messaging is unclear or not attracting dream clients to your salon it's time to review your branding, including who your ideal clients are and what type of work you want to do more of.

Each of us has a unique personal brand. It's how we speak, our language, our tone, our message and our very presence. I have reached out to Personal Branding Specialist Emma Lovelly Lovell to help us get clarity on the difference between personal and business branding.

In this episode, we're talking about the difference between personal and business branding and why you need a personal brand strategy.

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Want to learn more? Here are a few ways I can help you:

Full show notes and learning resource links can be found at https://www.kristinarussell.com.au/130

DM KRISTINA ON INSTAGRAM - let's chat! https://www.instagram.com/colourkristina

CLICK HERE FOR GLITTER FOIL + BALAYAGE BOARDS: https://kristinarussell.com.au/product/glitter-colour-boards/

I've been asked this A LOT in my DM's recently...

Q: How can I change to be a gender-free hair salon?

A: In this episode, we're talking about gender-free pricing and consultation strategies to help you and your salon to know how to offer gender-affirming hair services.

Let's discuss 5 easy ways to make all folk feel welcome in your salon, including;

1. Use an inclusive price menu

2. Have your pronouns visible

3. Join The Dresscode Project alliance

4. Use inclusive language

5. Never assume a person's name or pronouns

This podcast is part of our Sydney World Pride 2023 series created to help you with actionable steps you can take right now to make all folks welcome in your salon.

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Want to learn more? Here are a few ways I can help you:

Full show notes and learning resource links can be found at https://www.kristinarussell.com.au/129

DM KRISTINA ON INSTAGRAM - let's chat! https://www.instagram.com/colourkristina

CLICK HERE FOR GLITTER FOIL + BALAYAGE BOARDS: https://kristinarussell.com.au/product/glitter-colour-boards/

In this episode, we're talking about LGBTQI+ visibility in the hair industry, pronouns, positive actionable steps for allies, and how to create a gender-affirming space and inclusive salon for all clients.

I live in Sydney Australia, which is the host city for this year's world pride, plus the annual Sydney Gay and Lesbian Mardi Gras is happening. I am thrilled to be speaking with an out and proud lesbian business owner, Megan Evans, about her colourful hairdressing career and the personal challenges during her journey of coming out to her clientele in a professional setting with support from family and friends.

Salon Owner & Educator Megan Evans has a passion for creative colour and technique and loves creating colours, cuts, and styles that are complimentary and flattering for her clients.

The hair and beauty industry has always been considered a safer space for people within the LGBTQI+ community, but we still have a long way to go with education, acceptance, and understanding of how to make sure as an industry that works so closely with our community and clients that we continue forward momentum.

This podcast is part of our Sydney World Pride 2023 series created to help you with actionable steps you can take right now to make all folks welcome in your salon.

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Want to learn more? Here are a few ways I can help you:

Full show notes and learning resource links can be found at https://www.kristinarussell.com.au/127

DM KRISTINA ON INSTAGRAM - let's chat! https://www.instagram.com/colourkristina

CLICK HERE FOR GLITTER FOIL + BALAYAGE BOARDS: https://kristinarussell.com.au/product/glitter-colour-boards/

A haircut could be affirming a look, including your gender.

Hair Has No Gender yet so many salons are still offering men's and women's haircuts. I commit to embracing diversity and eliminating discrimination in the hairdressing and beauty industry.

I am proudly a member of The Dresscode Project. The DCP is a global alliance of salons and barbershops committed to providing positive, gender-affirming services for LGBTQ+ clients.

My role as their Australian Change Maker is creating safer spaces with transparency around gender-free pricing and terminology within consultations and services through education.

I reached out to Jain Moralee, CEO of Twenty 10 in Sydney, Australia, during the 2023 Sydney World Pride to chat with us.

Twenty-10 work with people across Sydney and New South Wales who are lesbian, gay, bisexual, transgender and gender diverse, non-binary, intersex, questioning, queer, asexual and more (LGBTIQA+) people and others of diverse genders and sexualities, their families and communities. Together Jain and I helped to set up the very first gender-free haircut club in Australia a couple of years ago & wanted to share our experiences from the hairdresser and youth client perspective with our listeners.

In this podcast we discuss;

• How to offer gender-affirming hair services

• Strategies for hairdressers and salons to access training for LGBTQI+ inclusivity

• How to host a gender-free haircut club for queer youth in your area

• Organisations for online and in-person training

• Plus so much more!

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Want to learn more? Here are a few ways I can help you:

Full show notes and learning resource links can be found at https://www.kristinarussell.com.au/127

DM KRISTINA ON INSTAGRAM - let's chat! https://www.instagram.com/colourkristina

CLICK HERE FOR GLITTER FOIL + BALAYAGE BOARDS: https://kristinarussell.com.au/product/glitter-colour-boards/

Have you ever faced challenging personal times in your life and felt like you needed to put a pretend smile on and keep working in the salon without sharing anything with your clients? Or perhaps you've overshared and you're now wondering how to reset boundaries that feel more comfortable for you now.

In this episode, we're discussing these questions and sharing self-care strategies to help hairdressers prevent burnout.

I understand from personal experience that hairdressing, when things are tough, is hard. It's hard to manage our long hours and inflexible schedules as it is at times. It can be hard when you have to put the show on to pretend everything is ok.

It becomes even more challenging when you're facing complicated life situations that could include a relationship breakdown, perhaps you're caring for a parent or loved one with a terminal illness or a new diagnosis that is challenging, or you're attending medical appointments yourself for treatments such as IVF or fertility support to name a few scenarios that are surprisingly common for us as humans that have chosen to work as hairdressers.

I'm talking with psychotherapist Hayley Jepson about how to take care of yourself in tough times.

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Want to learn more? Here are a few ways I can help you:

Full show notes and learning resource links can be found at https://www.kristinarussell.com.au/126

DM KRISTINA ON INSTAGRAM - let's chat! https://www.instagram.com/colourkristina

DOWNLOAD YOUR FREE EBOOK - The Ultimate Guide for Hair Painting Redheads https://kristinarussell.com.au/hair-painting-for-redheads-ebook/

Do you have clients coming to your salon showing Pinterest pictures for inspiration?

Wondering if having a Pinterest Business account is for you and your salon biz? In this episode, we answer that question.

We are talking with Pinterest TV Coach & Stylist Celeste Gonzalez to help us all learn more about the power of Pinterest for hair and beauty businesses. Pinterest is one of Celeste's favourite platforms in her business and teaching her students to use it in their hair and beauty businesses.

Unlike any other social media, it is a search engine. It is a long-term platform that is evergreen with each post having a much longer active attraction than Instagram or Facebook.

Pinterest can lead you to a booking site, and website and most importantly grow your authority, and let's face it most of us hairdressers are educators & might be in the future.

Listen to learn how powerful Pinterest marketing can be for you and your hair biz!

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Want to learn more? Here are a few ways I can help you:

Full show notes and learning resource links can be found at https://www.kristinarussell.com.au/125

DM KRISTINA ON INSTAGRAM - let's chat! https://www.instagram.com/colourkristina

DOWNLOAD YOUR FREE EBOOK - The Ultimate Guide for Hair Painting Redheads https://kristinarussell.com.au/hair-painting-for-redheads-ebook/

Wondering if browning out with reds is avoidable? In this episode, we answer that question.

Reds and copper haircolours fade. They also "brown out", and I wonder why hairdressers are not talking about this more. Fading can be fought off with the right products between visits & suitable strategies in the salon.

I specialise in hair painting for redheads & I have so many new salon client requests every week in this niche area of hair colouring. One of the biggest problems my clients have experienced (before finding me) is going to a salon that didn't know how to formulate red or copper consistently, or how to cover greys without fluorescent root glow and they have all struggled with fade.

I want to help you have the same success I do in new client attraction and retention with redheads.

Listen to episode 124 of the Colour Kristina Talks podcast for Hairdressers and Salon Owners to learn more!

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Want to learn more? Here are a few ways I can help you:

Full show notes and learning resource links can be found at https://www.kristinarussell.com.au/124

REGISTER FOR FREE ONLINE MASTERCLASS for Hairdressers and Salon Owners - How To Paint Reds & Copper without HOT ROOTS & Banding https://www.kristinarussell.online/webinar

DM KRISTINA ON INSTAGRAM - let's chat! https://www.instagram.com/colourkristina

The numbers don't lie. Have you reviewed your 2022 salon sales figures? And set goals for this year?

I have changed from surviving to thriving since covid closures by working on a few key areas in my salon biz. My gross and net sales have increased by +34%. My average number of sales has increased by 17%. And I have reduced the number of salon days from 4 days a week to 3 days.

Want to know how I did it?

There are two things I believe were the most important pivots I've ever made in my salon business, and I'm sharing these with you in this episode of the Colour Kristina Talks Podcast for Hairdressers and Salon Owners!

Let me help you become more profitable to achieve your financial salon business goals!

Riches are in the niches!

The niche area that I love to work with is Hair Painting for Redheads. Becoming confident with your personal branding and colour formulations has never been easier than now with the support of my education programs and this podcast.

Listen to episode 123 of the Colour Kristina Talks podcast to learn more!

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Want to learn more? Here are a few ways I can help you:

Full show notes and learning resource links can be found at https://www.kristinarussell.com.au/123

REGISTER FOR FREE ONLINE MASTERCLASS for Hairdressers and Salon Owners - How To Paint Reds & Copper without HOT ROOTS & Banding https://www.kristinarussell.online/webinar

DM KRISTINA ON INSTAGRAM - let's chat! https://www.instagram.com/colourkristina

In this episode, we're talking about Money Matters & how emotional discounting can be hurting your salon biz with my favourite boss lady, Maddi Cook. I have gone from surviving to thriving thanks to the education and coaching I invested in this year with Boss lady Maddi Cook to learn and implement new skills for creating profitable pricing with a sale increase of 34% reaching my goal of being a SIX FIGURE STYLIST working 3 days a week on the salon floor. Let us help you achieve your financial goals! We want you to have the same success with a brighter future.

Maddi Cook has built a tribe of Bosses who are smashing the hair and beauty industry. She is helping her students and community build our own empires and know the importance of working smart.

Most hair and beauty business owners are awesome at their crafts. They can balayage with the best of 'em, craft creative claws and brow like a badass. But there's something missing…

They feel like they're winging it. So Maddi created her online course Boss Your Salon, to show YOU that you have it in you to start building the salon business of your dreams.

• Track your cost of goods and doing business
• Create pricing for profit based on your expenses and personal goals
• Align with mentors to support your professional growth and financial goals
• Stop emotional discounting
• Change your money mindset and join how to scale your salon biz for 2023

Listen to episode 122 of the Colour Kristina Talks Podcast to learn more.

-------------------------------------------------------------------- The important links for you to dive deeper:

Full show notes and learning resource links can be found at https://www.kristinarussell.com.au/122

DM KRISTINA ON INSTAGRAM - let's chat! https://www.instagram.com/colourkristina

I'm speaking at THE MONEY SUMMIT 2023. Click link for tickets https://www.bossyoursalon.com-kristina

It is time to raise your prices in your salon! It is ok if you have already raised them this year. In fact, it is ok to raise them every 6 months if you choose to. There are no black-and-white rules around the frequency and how you should do it, which is one of the biggest reasons hairdressers and salon owners become nervous about how to raise prices.

I reached out to my talented friend Dawn Bradley who specialises in teaching and mentoring creative service providers on how to earn more while stressing less for an interview in this episode of the Colour Kristina Talks Podcast for Hairdressers and Salon Owners. We're talking about raising prices without raising your anxiety, plus how to find extra money in your salon business without working more hours and why you need a game plan for enforcing boundaries with kindness.

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Want to learn more? Here are a few ways I can help you:

Full show notes and learning resource links can be found at https://www.kristinarussell.com.au/121

REGISTER FOR FREE ONLINE MASTERCLASS for Hairdressers and Salon Owners - How To Paint Reds & Copper without HOT ROOTS & Banding https://www.kristinarussell.online/webinar

DM KRISTINA ON INSTAGRAM - let's chat! https://www.instagram.com/colourkristina