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How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients?

 

These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. and moderated by Eric Schwartzman, founder and CEO of Comply Socially which helps employers manage the risk and capitalize on the opportunity of social media at work through self-paced, on-demand social media training.

 

 

 

Special thanks to Steven Swimmer of Swimmer Media.

Dan Goldman (@danielg280), Mayo Clinic and Advisory Board member to the Mayo Clinic Center for Social Media, discusses the Health Insurance Portability and Accountability Act (HIPAA) and social media.

https://www.instagram.com/p/p4K_grt-nq/?utm_source=ig_web_copy_link

The Mayo Clinic has been at the forefront of the use of social media for marketing communication since the dawn of social networking.

Most other healthcare providers were reticent to leverage social media, for fear of violating patient privacy information.

In most cases, nurses who violate HIPAA with social media are not aware of how their social media use impacts patient privacy. As a result, HIPAA violations involving social media have increased significantly.

But the Mayo Clinic figured out how to use social media effectively and responsibly without violating patient privacy from the very beginning.

HIPAA sets national standards for the security of electronic protected health information.

And it also applies to the confidentiality provisions of the Patient Safety Rule, which protect identifiable information being used to analyze patient safety events and improve patient safety.  

Dan specializes in Internet law, HIPAA and Privacy law, telemedicine, trademark law, copyright law, and social media legal issues.  

HIPAA and Social Media

Identifiable health informationThe HIPAA Security RuleConfidentiality provisions of the Patient Safety RulePatient rights over medical informationThe HIPAA Patient Privacy RuleHow advances in electronic technology can erode the privacy of health informationImpact of recently NLRB rulings on patient privacyHIPAA compliant social media policyImportance of social media compliance training

If you're looking a checklist for avoiding HIPAA violations on social media, check out my free Social Media and HIPAA online training course.

If you are in the marketing department of a pharmaceutical company you may also be interested in my Social Media Policy Analysis of the FDA Revised Social Media Policy.

Guest host Andrea Vascellari and Eric Schwartzman discuss Le Web 2012 which ran from Dec. 4-6 in Paris.

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman, online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs‘s Social Media Stat of the Week (This week: Twitter gets 15% more media mentions than Facebook.)

 

Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription

Jay: Hey, everybody, and we’re back with another episode of Social Pros, shining the light on real people doing real work in social media. I am Jay Baer, joined, as always, by social media marketing software company genius, Founder, President and man among boys, live from the woods of North Carolina, Mr. Eric Boggs.

Eric B.: These introductions keep getting better and better, Jay.

Jay: And longer. The next time I’m going to do a 20-minute introduction and a seven-minute show.

Eric B.: That sounds fantastic.

Jay: How are you my friend?

Eric B.: Doing just great. What’s new?

Jay: Oh, man, it’s been a crazy week in the interwebs. We’re going to talk about that in just a second. Let’s take a real quick minute to acknowledge our sponsors in addition to Eric’s company Argyle Social, who we use for all of our social media content missives.

Also our friends at Infusionsoft, fantastic e-mail CRM company, who we use for all of our emailings; our buddy Jim Kukral at digitalbooklaunch.com, who is our erstwhile guest host; and the good folks at Janrain, who do all kinds of amazing social sign-in and matching up your database to real people in social media. Solving common problems, those folks at Janrain.

 

We, today, have ourselves quite a show, quite a show, Eric Boggs. We have a professional on the show today. We actually have somebody who actually knows something about podcasting and other stuff, but podcasting in particular. Mr. Eric Schwartzman will be joining us here on the program in a minute. Eric handles the On the Record podcast and is at like episode 300 or some crazy thing like that.

Eric is also the Founder of iPressroom from back in the day – that’s where I first met Eric when he was running that company – co-author of the fantastic book “Social Marketing to the Business Customer”, with Paul Gillin. We’re going to talk to Eric specifically today about a really interesting series of web-based training programs he has now about social media, social media boot camp, if you will.

Eric B.: Yep.

Jay: So, we’ll do that in a second.

Eric B.: It’s bonus, extra Eric also in this podcast.

Jay’s Thought of the Week

Jay: Two Erics, one Jay, it is a Jay sandwich. So crazy week in social media and a lot of things potentially to talk about, but the one I wanted to talk about, especially because you’re on the show is what is the deal with Twitter? This crazy API pronouncement and, “You must make everything look the way we make it look,” and, “If you don’t want to do it the way we want to do it, we’re going to revoke your access.” For somebody in your line of work, it feels to me like a shot across the bow. How did that go over in the halls of Argyle Social?

Eric B.: You actually reminded me that I was supposed to write a blog post about this earlier today. It’s on my to-do list and obviously…

Jay: Now you can just link to the podcast transcript.

Eric B.: Exactly, yeah. Now, I haven’t done it and thank you for reminding me. We actually saw it as a good thing, oddly enough. If you read through that whole massive post from the Twitter API guys, they had a quadrant at the bottom of the post that basically, I think they divided the world in engagement and analytics, and then business and consumer and they basically called out their four quadrants.

One of them is sort of consumer engagement apps. Another is sort of consumer-influenced analytics, obviously Klout being the only thing in that quadrant. Then there’s business engagement and management in business analytics and they basically said, “Look, if you’re in the consumer engagement quadrant, you might want to think about starting another company.”

That type of clarity from Twitter is welcome to us. One, because Argyle is not in that quadrant, we’re firmly nestled in the business analytics and business engagement side of the world along with quite a few competitors. Getting sort of clarity and a sense of roadmap from Twitter is actually good. In terms of all the display guidelines, that’s peanuts. That’s piece of cake stuff. That is all kind of driven by Twitter’s ad model and trying to protect page views and consumer experience.

So, overall, I thought it was welcome, actually. There are obviously big chunks of the market whose businesses will need to change in a really big way and some of whom whose businesses will probably really suffer. But Twitter’s got to do what Twitter’s got to do and I felt the announcement was necessary and I thought they handled it pretty well.

Jay: Very interesting. That’s not precisely what I thought you would say. I guess because you’re not Echofon or somebody who they almost and did call out by name and say, “Guess what? We’re going to shut you down.”

Eric B.: Yeah.

Jay: I certainly understand the perspective of, “Hey, you know what? It’s our data and we’re going to do what we need to do to protect our intrasite.” I understand that. But it does seem that it is quite an evolution of their general...

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. 

This episode features Eric Schwartzman, best selling author, speaker, blogger, trainer and advisor. 

Transcript:

Jay: Hey, everybody, and we’re back with another episode of Social Pros, shining the light on real people doing real work in social media. I am Jay Baer, joined, as always, by social media marketing software company genius, Founder, President and man among boys, live from the woods of North Carolina, Mr. Eric Boggs.

Eric B.: These introductions keep getting better and better, Jay.

Jay: And longer. The next time I’m going to do a 20-minute introduction and a seven-minute show.

Eric B.: That sounds fantastic.

Jay: How are you my friend?

Eric B.: Doing just great. What’s new?

Jay: Oh, man, it’s been a crazy week in the interwebs. We’re going to talk about that in just a second. Let’s take a real quick minute to acknowledge our sponsors in addition to Eric’s company Argyle Social, who we use for all of our social media content missives.

Also our friends at Infusionsoft, fantastic e-mail CRM company, who we use for all of our emailings; our buddy Jim Kukral at digitalbooklaunch.com, who is our erstwhile guest host; and the good folks at Janrain, who do all kinds of amazing social sign-in and matching up your database to real people in social media. Solving common problems, those folks at Janrain.  

We, today, have ourselves quite a show, quite a show, Eric Boggs. We have a professional on the show today.

We actually have somebody who actually knows something about podcasting and other stuff, but podcasting in particular.

I first met Eric Schwartzman when he was writing his fantastic book “Social Marketing to the Business Customer”, with Paul Gillin.

We’re going to talk to Eric specifically today about a really interesting series of web-based training programs he has now about social media, social media boot camp, if you will.

Eric B.: Yep.

Jay: So, we’ll do that in a second.

Eric B.: It’s bonus, extra Eric also in this podcast. Jay’s Thought of the Week

Jay: Two Erics, one Jay, it is a Jay sandwich. So crazy week in social media and a lot of things potentially to talk about, but the one I wanted to talk about, especially because you’re on the show is what is the deal with Twitter? This crazy API pronouncement and, “You must make everything look the way we make it look,” and, “If you don’t want to do it the way we want to do it, we’re going to revoke your access.” For somebody in your line of work, it feels to me like a shot across the bow. How did that go over in the halls of Argyle Social?

Eric B.: You actually reminded me that I was supposed to write a blog post about this earlier today. It’s on my to-do list and obviously…

Jay: Now you can just link to the podcast transcript.

Eric B.: Exactly, yeah. Now, I haven’t done it and thank you for reminding me. We actually saw it as a good thing, oddly enough. If you read through that whole massive post from the Twitter API guys, they had a quadrant at the bottom of the post that basically, I think they divided the world in engagement and analytics, and then business and consumer and they basically called out their four quadrants.

One of them is sort of consumer engagement apps. Another is sort of consumer-influenced analytics, obviously Klout being the only thing in that quadran...

I've updated my sample social media policy as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices, and who recently published a post about the latest guidance from the National Labor Relations Board, which says organizations need to be more specific in the language they use to govern the use of social media policy for US-based employees.

 

Under the National Labor Relations Act, US-based employees have a legal right to organize to improve their working conditions, even if that effort includes publicly criticizing their employer or discussing confidential information, such as a salaries, on social networks.  That's right, restricting employees from discussing "confidential information" is too broad a requirement to pass muster.

 

In this podcast, Lisa discusses two memoranda that were recently released by the NLRB Acting General Counsel Lafe Solomon. The first one (OM 11-74) on August 18, 2011, profiles the NLRB’s resolution of 14 social media cases; a second memo (OM-12-31) on January 25, outlines more recent cases reviewed by his office.

 

As Lisa says in her blog post:

 

"An employer’s policies “should not be so sweeping that they prohibit the kinds of activity protected by federal labor law, such as the discussion of wages or working conditions among employees,” according to Solomon. Distilled to its essence: standard labor law principles apply here. That means that even if it does not expressly bar NLRA-protected activity, the NLRB would still find fault with a policy that:

 

If you haven't updated you social media policy in a while and you need enforceable employee guidelines, now is the time. As I mentioned earlier, I'm in the process of updating my social media policy template so sign up for my email newsletter (upper right-column of this page) if you'd like a notification when it's available.

I've updated my sample social media policy as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices, and who recently published a post about the latest guidance from the National Labor Relations Board, which says organizations need to be more specific in the language they use to govern the use of social media policy for US-based employees.  

Under the National Labor Relations Act, US-based employees have a legal right to organize to improve their working conditions, even if that effort includes publicly criticizing their employer or discussing confidential information, such as a salaries, on social networks. 

That's right, restricting employees from discussing "confidential information" is too broad a requirement to pass muster.   In this podcast, Lisa discusses two memoranda that were recently released by the NLRB Acting General Counsel Lafe Solomon.

The first one (OM 11-74) on August 18, 2011, profiles the NLRB’s resolution of 14 social media cases; a second memo (OM-12-31) on January 25, outlines more recent cases reviewed by his office.  

As Lisa says in her blog post:   "An employer’s policies “should not be so sweeping that they prohibit the kinds of activity protected by federal labor law, such as the discussion of wages or working conditions among employees,” according to Solomon.

Distilled to its essence: standard labor law principles apply here. That means that even if it does not expressly bar NLRA-protected activity, the NLRB would still find fault with a policy that:

“chills” employees from exercising their protected Section 7 rights;significantly burdens an employee’s exercise of those rights;was enacted in direct response to union activity; oris applied in such a manner that it restricts the exercise of protected rights."

If you haven't updated you social media policy in a while and you need enforceable employee guidelines, now is the time. As I mentioned earlier, I'm in the process of updating my social media policy template so sign up for my email newsletter (upper right-column of this page) if you'd like a notification when it's available.

Photo by Bill Oxford on Unsplash

Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division.

Jennifer discusses the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense Secretary of Defense Robert Gates accelerated production of MRAPs, the politics of setting fuel efficiency standards and what crisis PR firms can learn from her handling of communications through the automotive industry bailout crisis.

This interview was recorded the 2011 PRSA International Conference in Orlando.  Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals.

PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession.

We also advocate for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on the important business and professional issues of our time.

Image by Mike Licht

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Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division.

Jennifer and Eric discuss the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense Secretary of Defense Robert Gates accelerated production of MRAPs, the politics of setting fuel efficiency standards and what crisis PR firms can learn from her handling of communications through the automotive industry bailout crisis.

This interview was recorded the 2011 PRSA International Conference in Orlando.

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.