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One of the most interesting alternatives to measuring online influence to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres. In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Klout and other online influence scoring services.

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About the Podcaster:

Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies. Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.

One of the most interesting alternatives to measuring online influencers to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres.

In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Klout and other online influence scoring services.

This interview was recorded at the 2011 Public Relations Society of America International Conference in Orlando, Florida.

Photo by Chase Clark on Unsplash

This is a recording of the closing keynote I delivered at Social Media Week Los Angeles.

I spoke about social business, how social is changing the way organizations communicate, and the way business customers procure and make purchasing decisions.  

Social Media Week Keynote Topics:

How are B2Bs using social media and content marketing differently from B2Cs?

What are the biggest challenges to successful B2B social media outreach?

Content marketing, community management and social automation: What works best in B2B?

How are organizations calculating a return on investment for B2B social media initiatives?

What is the role of mobile in B2B social business and how might GPS technology change the way products and services are made?

What new opportunities does the prevailing social infrastructure make possible?

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This is a recording of the closing keynote address at Social Media Week Los Angeles delivered on Sept. 23, 2011 by Eric Schwartzman (@ericschwartzman), coauthor of "Social Marketing to the Business Customer" with an introduction by Michael Terpin, CEO of Social Radius.  Eric discusses social business, how social is changing the way organizations communicate, and the way business customers procure and make purchasing decisions.

 

Topics:

Official conference bloggers Luca Sartoni (@lucasartoni), Karin Hoegh (@karinhoegh) and Nebojsa Radovic (@eniac) discuss the tech scene in Paris, this year’s scheduled keynotes by Eric Schmidt of Google, Sean Parker, Daniel Ek of Spotify, Brian Chesky of AirBNB  and Kevin Systrom of Instagram and what types of coverage to expect from the blogger panel.

Official Le Web 2011 conference bloggers Luca Sartoni (@lucasartoni), Karin Hoegh (@karinhoegh) and Nebojsa Radovic (@eniac) discuss the tech scene in Paris, this year’s scheduled keynotes from Eric Schmidt of Google, Sean Parker, Daniel Ek of Spotify, Brian Chesky of AirBNB and Kevin Systrom of Instagram as well as what type of coverage to expect from the blogger panel.  

Europeans are less aggressive networkers than Americans which makes it easier to meet the big name attendees. Networking opportunities last year with Robert Scoble, Matthais Lufkens and conference speakers.  

LeWeb brings together the most influential audience in the Internet ecosystem. Top industry entrepreneurs, executives, investors, senior press & bloggers gather to focus on the key issues and opportunities in the web marketplace.  

Sean Parker (pictured left) is an entrepreneur with a record of launching genre-defining companies that reinvent ways to spread information online.   In 1999, at the age of 19, Sean co-founded Napster and changed how people think about and share music. 

Two years later, Sean co-founded Plaxo, pioneering viral engineering technology for updating contact information. Sean served as Plaxo’s president until 2004, when he joined with Mark Zuckerberg to develop the online social network Facebook.

Sean was Facebook’s founding president, helping transform that small start-up into an industry giant.  

In 2007, Sean co-founded Causes, which promotes on-line philanthropy; in 2010, he joined Airtime as a co-founder, reuniting with Napster co-founder Shawn Fanning at a social video company backed by Founders Fund.

Photo by Glenn Carstens-Peters on Unsplash

Shira Lazar, Host and Executive Producer of the weekly live interactive show and 24/7 news hub, “What’s Trending” discusses hosting live streaming programming for mainstream audiences, selling online content to advertisers, online influence, premium apps, Leo LaPorte, Google Plus versus Facebook, emotional ties to social media, the future of web search and the mistake which ended her distribution deal with CBS News.

Named one of Fast Company’s 2011 Most Influential Women in Technology and Huffington Post’s “Women in Tech to follow on Twitter”, Shira has been the talent on many live-streams on the web including, The Oscars and The Grammys among many others.

Shira Lazar, Host and Executive Producer of the weekly live interactive show and 24/7 news hub, “What’s Trending” discusses:

Hosting live streaming programming for mainstream audiencesSelling online content to advertisersWorking with online influencersPremium appsLeo LaPorteEmotional ties to social mediaThe future of web search And the mistake which ended her distribution deal with CBS News

Named one of Fast Company’s Most Influential Women in Technology and Huffington Post’s “Women in Tech to follow on Twitter”, Shira has been the talent on many live-streams on the web including, The Oscars and The Grammys among many others.

If you were denied a proper Cotillion or never had a chance to be presented at the debutante ball, it’s not too late for you.

You can still learn how to act and behave politely from Philip Galanes (@SocialQPhilip) who writes the Social Q’s column in the New York Times every Sunday in Style Section. 

Social Q’s offers lighthearted advice about awkward social situations and is sure to prepare you to present yourself appropriately in social circles.    

Philip's new book "Social Q's:  How to Survive the Quirks, Quandaries and Quagmires of Today," which comes out November 1, 2011.   How Philip's book is different from Dale Carnegie’s “Win Friends and Influence People” and Emily Post’s “Ettiquette” which were both recently revised for the digital age.  

Are companies like Facebook and Netfilx being rude when they change their services?   Snooping on your friend’s Facebook feed without leaving likes or comments, showing your humanity, chiming into the newsfeeds of younger Facebook friends  

Appropriateness of married men friending married women without friending their husband first.  

Mattheis Lufkens's Twitter Diplomacy at Le Web last year showing that not all heads of state follow their own ministers. Is that rude?  

Geno Church who's daughter used Facebook and her cell phone to plan and actually run way from home.  When it comes to monitoring how your children use social media, is it rude to set up software to monitor your child’s online behavior without disclosing it to them?  

Using smart phones in social situations.   In the world of search marketing, the term “black hat” refers to a search marketer who uses unethical practices to try and game search algorithms to come up first. 

But what if those marketers come from other countries and cultures where unabashed capitalism is NOT necessarily frowned upon? Are they still unethical, or do we need to adjust our expectations of fairness?

If you were denied a proper Cotillion or never had a chance to be presented at the debutante ball, it’s not too late for you. You can still learn how to act and behave politely from Philip Galanes (@SocialQPhilip) who writes the Social Q’s column in the New York Times every Sunday in Style Section.  Social Q’s offers lighthearted advice about awkward social situations and is sure to prepare you to present yourself appropriately in social circles.

 

In this episode:

 

Philip's "Social Q's:  How to Survive the Quirks, Quandaries and Quagmires of Today," which comes out November 1, 2011.

 

How Philip's book is different from Dale Carnegie’s “Win Friends and Influence People” and Emily Post’s “Ettiquette” were recently revised for the digital age.

 

Are companies like Facebook and Netfilx being rude when they change their services.

 

Is it okay to send a Facebook friend request to the mother of a child at my school without friending her husband first?

 

Snooping on your friend’s Facebook feed without leaving likes or comments, showing your humanity, chiming into the newsfeeds of your younger Facebook friends

 

Appropriateness of married men friending married women without friending their husband first.

 

 Mattheis Lufkens's Twitter Diplomacy at Le Web last year showing that not all heads of state follow their own ministers.

 

Geno Church who's daughter used Facebook and her cell phone to plan and actually run way from home.  When it comes to monitoring how your children use social media, is it okay to set up software to monitor your child’s online behavior without disclosing it to them?

 

Using smart phones in social situations.

 

In the world of search marketing, the term “black hat” refers to a search marketer who uses unethical practices to try and game search algorithms to come up first.  But what if those marketers come from other countries and cultures where unabashed capitalism is NOT necessarily frowned upon? Are they still unethical, or do we need to adjust our expectations of fairness?

 

"Social Q's:  How to Survive the Quirks, Quandaries and Quagmires of Today"  is in stores and online on Nov. 1, 2011