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Social media recruiting at Sodexo Careers involves much more than just a Linkedin presence and a blog.

Under the guidance of Arie Ball, VP of Talent Acquisition, the Sodexo social media recruitment strategy encompasses the Sodexo Jobs mobile app, nearly a dozen managed communities tailored to specific job tasks and branded social media accounts on every major social network.

Sodexo is social, local and mobile in their recruitment marketing efforts.   In this episode our guest is Chloe Rada (pictured left), the voice of Sodexo Careers and senior marketing manager in the talent acquisition department.  

She’s focused on the use of social media and content marketing to open up lines of communications between candidates and recruiters and her mission is to help the talent acquisition department communicate what it’s like to work at Sodexo. 

Her team is 100% virtual and supports the hiring of management positions only. Hourly employees are hired by others.  

Sodexo is the world’s 20th largest employer, processing roughly 20,000 job applications each month. They started using social media for recruiting in 2007 to develop deeper relationships with the talent community by communicating with them on their preferred social network.  

Social Media Recruiting Topics Discussed:  

The history of social media recruiting at Sodexo

Content marketing for career advancement

Sodexo Jobs mobile app (screenshot right)

Rules of engagement for social media communications

Social media training needs at large organizations

Growing importance of generating original, visual content.

Que Social platform for scaling engagement

Resume tips for jobseekers

Social media for recruiting best practices, using social media for recruiting and sourcing and screening candidates with social media are discussed in this episode by guests Steve Levy blogs at The Recruiting Inferno and Tom Bolt who blogs at Make HR Happen.  

Topics discussed include:  

Legal risks of identifying and screening candidates with social media.Keeping candidate research legal.When to review a candidates social media profiles.Legislative trends in social media governance.Findings of the Sources of Hire 2013 Report by Gerry Crispin and Mark MehlerBest practices for Twitter recruiting.Job seeker tweet chats Hire Friday Chat and Open Mic Career Chat.SEO recruiting, Linkedin recruiting, Facebook recuiting, Blogs recruiting.If you use blogs for recruiting, those blogs must be authored companywide.Arie Ball at Sodexo turns every employee into a talent scout.Linkedin Profile optimization for job seekers.Resume writing best practices.

Photo by Clem Onojeghuo on Unsplash

In this episode, Netvibes CEO Freddy Mini (@freddymini) shares why a social media monitoring tool without integrated social media analytics is a hammer without a nail.

Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content.  But Netvibes has been there and done that.

They’re more interested in helping users finding meaning through context.  

Netvibes will give you their news reader for free. But if you want their analytics, you’ll have to pay.

They are a business, after all, with a revenue model.  But their free version is ad free, has been around for nearly 8 years and since it's the centerpoint of their freemium sales model, the company says they have no plans to lay it to rest.   

Netvibes is a wholly owned subsidiary of Dassault Systèmes.  

Why am I so interested in Google Reader alternatives?  Well my course online social media monitoring course based on Google Reader. And it needs to be updated.

So I’m intently studying the major Google Reader alternatives to determine which ones to include in my course revision.

Social Media Monitoring Topics Discussed:  

Feedly vs. Netvibes, feature by featureNetvibes free vs. premium versionsNetvibes biggest advantage over FeedlyTwitter API, which impose limits on all free monitoring toolsNew users acquired since Google killed ReaderWhy it’s too soon to compare Netvibes to FeedlyWhy Netvibes covets analysis over engagementEvolution of Netvibes, from information overload to crowdsourcing to semanticsUsing monitoring analytics to trigger dark PPC campaignsOn Malik and finding the soul of big data

 

In this episode, Netvibes CEO Freddy Mini (@freddymini) shares why a social media monitoring tool without integrated social media analytics is a hammer without a nail. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content.  But Netvibes has been there and done that. They’re more interested in helping users finding meaning through context.

 

Netvibes will give you their news reader for free. But if you want their analytics, you’ll have to pay. They are a business, after all, with a revenue model.  But their free version is ad free, has been around for nearly 8 years and since it's the centerpoint of their freemium sales model, the company says they have no plans to lay it to rest. 

 

Netvibes is a wholly owned subsidiary of Dassault Systèmes.

 

Why am I so interested in Google Reader alternatives?  Well my company ComplySocially has an online social media monitoring course based on Google Reader. And it needs to be updated. So I’m intently studying the major Google Reader alternatives to determine which ones to include in my course revision. Here’s my conversation with Cyril Moutran of Feedly last week and I'm talking to the founder of The Old Reader tomorrow.

 

What other Google Reader alternatives should I be looking at?

 

You can see some prebuilt premium Netvibes social media monitoring dashboards in action here.

 

 

Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.

 

You can also find him on Google+.

To make sure our online Social Media Training Bootcamp stays timely, I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy.

 

If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social media engagement by identifying when, what and how organizations can best shape the dynamic customer journey, suggesting social media marketing should be about shaping intentional experiences or the experiences customers have through experience architecture.

 

If you’re not farmiliar with Brian, he’s a principal at Altimeter Group, which is a research and advisory firm. He’s also a keynote speaker and the author of two best-sellers The End of Business as Usual and Engage!  

 

Prior to Altimeter, he founded FutureWorks, a marketing agency focused on digital media, branding, and business strategy. He also created The Conversation Prism in 2008, an infographic categorizing the various social media categories and the companies that provide those services.

 

Brian Solis interview covers:

 

 

Also, I talk about overcoming the challenges associated with social media consulting, recurring revenue and invite listeners to sign-in for the Comply Socially reseller program.

 

 

Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.

 

You can also find him on Google+.

On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission.  

The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing so in advance.  

In this interview, Glen Gilmore, author of Social Media Law for Business and principal at Gilmore Business Network talks about the impact and ramifications of the ruling for employers and employees.  

The SEC Ruling on Social Media is particularly important to investor relations professionals, who are charged with distributing information that could impact their company's stock price. 

The SEC released Regulation Fair Disclosure back in 2000 to prevent institutional investors from gaining an unfair trading advantage over individual investors by requiring publicly listed companies to nonselectively release material information. 

Since then, companies have been complying with Reg FD by using paid newswire services like PR Newswire and BusinessWire to satisfy their nonselective disclosure requirements. 

As would be expected, the SEC Ruling on Social Media prompted a defensive posture from the paid PR newswire services.  

But if the SEC's 2008 Guidance on the Use of Company Websites for Corporate Disclosures is any indication, the new SEC Ruling on Social Media is unlikely to provoke a sea change in how listed companies disclose their news. 

In this interview, Glen discusses these and other issues that the new ruling on social media have brought into the limelight for investor relations professionals.  

SEC Ruling Topics Covered:  

Caveats to the SEC Ruling on Social MediaIR industries response to the SEC Ruling on Social MediaPractical methods for giving investors advance notice to impending material disclosure via social mediaWill the new SEC guidance on social media spur more embedding of social activity on company websites?Implementation challenges of the new SEC social media rulingDoes the inclusion of tweets on Bloomberg terminals make Twitter a more or less risky venue?Navigating material disclosures between personal and branded social media accounts?Updates HR managers should consider making to their employee handbook as a result of this new social media ruling from the SEC.

Disclaimer:  This interview is for general informational purposes only and should NOT be considered legal advice.  Please refer any legal questions you may have to an attorney from your jurisdiction.

Photo by Bill Oxford on Unsplash

On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission.

 

The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing so in advance.  In this interview, Glen Gilmore, author of Social Media Law for Business and principal at Gilmore Business Network talks about the impact and ramifications of the ruling for employers and employees.

 

The SEC Ruling on Social Media is particularly important to investor relations professionals, who are charged with distributing information that could impact their company's stock price.  The SEC released Regulation Fair Disclosure back in 2000 to prevent institutional investors from gaining an unfair trading advantage over individual investors by requiring publicly listed companies to nonselectively release material information.  Since then, companies have been complying with Reg FD by using paid newswire services like PR Newswire and BusinessWire to satisfy their nonselective disclosure requirements.  As would be expected, the SEC Ruling on Social Media prompted a defensive posture from the paid PR newswire services.

 

But if the SEC's 2008 Guidance on the Use of Company Websites for Corporate Disclosures is any indication, the new SEC Ruling on Social Media is unlikely to provoke a sea change in hopw listed companies disclose their news.  In this interview, Glen discusses these and other issues that the new ruling on social media have brought into the limelight for investor relations professionals.

 

 

 

 

This interview is for general informational purposes only and should NOT be considered legal advice.  Please refer any legal questions you may have to an attorney from your jurisdiction.

 

 

 

Eric Schwartzman is Founder and CEO of online social meida training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.

Social media monitoring remains critical to effective social media marketing.  Because if you don’t know what people are talking about, you don’t know what’s important to them or where to focus your efforts.

 

Since the announcement that one of the most popular social monitoring tools Google Reader will be discontinued on July 1, 2013, Feedly has emerged as one of the leading social media tools users should consider shifting to, signing up 3 million new users since in last month or so.

 

In this episode, Cyril Moutran, co-founder at Feedly, discusses the monitoring tools the web and mobile versions of their news readers offers including subscribing to raw RSS feeds, feed views, Facebook monitoring and Twitter monitoring.

 

 

 

With more than 3 million users, Feedly is an angel-funded start-up with 10 employees and a newsreader app for the desktop, iPhone, iPad and Android.  The company has not figured out how to generate revenue yet, but they’re kicking around different premium service ideas that would be paid. But the free version is not going away. “We’ll always have a free model,” says Cyril Moutran.

Natanya Anderson (@NatanyaP), Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social meida accounts representing the grocery stores that are part of the chain. Natanya has a food blog at Austin Food Lover’s Companion and is a past president of the Austin Food Lover’s Alliance. Whole Foods Market (NASDAQ: WFM) is the world's largest organic and natural foods supermarket chain.

 

In this exclusive interview, she discusses:

 

 

Special thanks to Babette Pepaj at BakeSpace.

How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients?

These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. that I moderated.

Panelists:

Rachel Luxemburg, Principal Strategist at AdobeStephen Gundee, Enterprise Relationship Manager at LinkedInErick Brownstein, EVP for Marketing at YTMLauren Buchman, marketing consultant specializing in channel marketing

Topics:

What are the differences between B2C and B2B social media marketing?How should B2B determine their paid, earned and owned social media mix?How are B2Bs inspiring the Ultimate Moment of Truth that Brian Solis suggests in his new bookWhat are the essential ingredients of a vibrant B2B customer community?How do you build a B2B ambassador program that gets coworkers and SMEs using social media as well?Is there a relationship between trust and ease-of-use and do you trust the new Linkedin Skills & Expertise Endorsements?

Special thanks to Steven Swimmer of Swimmer Media.