Social media marketing is an optimization problem. You want to focus on the right activities, in the right channels, to maximize your impact. But none of this will happen without the right content. There are three considerations in finding the balance between 1) what you can produce, and 2) what your audience wants.

Getting the most out of your social media marketing efforts starts with channel selection. In this episode, let s look at my four basic criteria for picking the right channels for your business.

The goal of content strategy is to do much more than drive awareness. It s about creating a narrative and making sure that all of your content is contributing to that narrative. It's also about planning smart so that you can actually create your content with that in mind.

In celebration of my 50th episode, I d like help those of you who are thinking of launching your own podcast. This episode serves as an overview of my experience so far. I share a quick timeline of my launch plan, stats and rankings, strategies and tactics, and successes and failures. Hope that it helps you!

The world of work is changing quickly. It doesn t matter if you re an employer or employee, starting your own business, or freelancing. Everything s different, from the way we work to our expectations of what work should be. Katy Tynan talks about the trends and how they will affect your career.

If you re still deriding social media as a shallow waste of time, it s time to get with it. Other businesses are getting a lot out of it, forming real relationships with real customers. Are you leaving this opportunity to your competitors, or is it time to start taking your strategy seriously?

Today's consumers are savvy. Before a purchase, they're going to research you, read reviews, and ask their friends about you. They're going to make determinations about you even before the first "touch." Are you set up to influence the process? Let's take a look.

How do you behave as a consumer? What's your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective customers.

Word-of-mouth marketing can happen on its own, but you don't want to leave it to chance. Here's how to make your customers are a part of your overall content strategy.

It's a missed opportunity if you don't give your customers a seat at the table early on. First, if the customer has no effect on product development, you'll probably get the product wrong. Also, the right customers have the potential to be your best sales reps, if you handle it right.