This week's episode is about two new projects for 2016. I also ask a favor: For those of you who are writers, musicians, or visual artists, I invite you to talk about how the Web and social media has affected you and your creative business.

I wasn t going to post this week, but I couldn't stop myself. Lately I ve been overwhelmed by gratitude. Thank you to all my listeners - I really appreciate your support!

Looking back at the first 30 episodes of this podcast, I have an epiphany about what content marketing is really about. It s an antidote to the lies, micro-lies, and lies of omission that marketers have forcing on us for years.

Content marketing is about shifting from you talking about you to customers talking to other customers about you. It s a lot of work at first, but the only way to see rapid, self-replicating growth.

Articulating your solution in your customers own language is a much more powerful way to connect than just throwing me-first marketing-speak at them. First, you have to know your audience.

Building an audience is difficult. But the rules have changed, and they are in your favor now. In this episode, I make a case for why your business needs a cohesive content strategy.

You can t have content marketing take over your life - you just need it to deliver meaningful results for you and your business. Here s how to focus on the one or two social media channels that will yield the best results for you.

Social media is easy enough for anyone to use, but getting the nuances down is the challenging part. Once you get it, you ll be building awareness, attracting the right people, and engaging in valuable discussions.

This week s episode gives an overview of how to optimize your post image, post title, and post meta so that people are more likely to click on the links you share.

Building trust is the ultimate goal of content marketing. Here s how to move up the payment scale, from attention to advocacy to earning and keeping a loyal customer.