Getting the scoop on leveraging joy, online, and in-store for customer benefit and real change. Rise and Shine! Episode 3 takes a big bite out of breakfast—the most important meal of the day. The guys enjoy a delicious chat with serial (cereal?) DTC leader, Flapjack-of-all-trades and Founder of Flourish Pancakes, Andrew Maida. They get the scoop on how joy and personality in brand can do so much good, the fluffy future of omnichannel success in the better-for-you food space, and how customer shopping habits might be tougher to flip than you might think. Good things take time in business, but this conversation—and Andrew’s pancakes—is ready to go goodness.Learn more about our guest: Andrew Maida, Founder of Flourish Pancakes: https://www.linkedin.com/in/andrew-m-13b098a3/

How customer-centred design can be a recipe for your most poignant customer insights. Episode 2 features an in-depth and delicious chat with Bianca DiPietro, Design & Creative Lead at Hello Fresh. Like millions of people, you might enjoy these meal kits on the weekly, but what you might not know is how Hello Fresh leverages design thinking and customer testing to push their market hold open. The guys explore scaling, sustainability, challenging the status quo when it comes to supply chain, and disrupting entrenched markets through deep customer insights.  Kyle and Tom also uncover some of Bianca’s secret ingredients for turning growing customer expectations into customer delight. Learn more about our guests: Bianca DiPietro, Design & Creative Lead at Hello Fresh: https://www.linkedin.com/in/bianca-dipietro-rgd-52597133

The exciting world of Conversion Rate Optimization and the secrets to making it work for you! We are back! In our Season 2 opener, Kyle and Tom dive into the world of CRO: Conversion Rate Optimization. The bad jokes and light-heartedness continue as they bring in CRO veteran, Joris Bryon (Founder of Dexter Agency), to vamp alongside them. Conversion rate optimization is so much more than just driving conversions on a site and we explore some insights on the topic as well as some immaculate tips based on his years of experience. Kyle and Tom also touch on thoughts surrounding CRO ‘Best Practices’, why you should approach them with caution, the dangers of assumptions in eComm, and the importance of A/B testing. Learn more about our guest: Joris Bryon, Founder of Dexter Agency: https://www.linkedin.com/in/jorisbryon

A little holiday gift for our most wonderful listeners, at the most wonderful time of the year! Recently Tom and Kyle sat down with Dave Hale on the Journey Map podcast to chat about our career journeys, building great partnerships, and why we shut down pb+j for an entire month. We thought we'd share this fireside chat with you and hope you'll pull up a chair, and a bucket of eggnog, to dive into some end of year nuggets! Journey Map is hosted by Dave Hale and produced by Craft & Crew. Learn more and get all the episodes at: https://podcasts.apple.com/ca/podcast/journey-map/id1148073440As always, if you're interested in what Tom, Kyle and the Jam Fam are up to at pb+j, look for @addpbj on LinkedIn or Instagram or visit https://addpbj.com/

It’s come time for Kyle and Tom to say goodbye to Commerce Chefs (for now). With their schedules packed to the brim and sights set on lofty horizons, our beloved hosts have decided to hit pause on season two of the podcast to focus their efforts on doing what they do best—making believers out of bystanders for eComm brands worth believing in. But don’t despair—Kyle and Tom will be back soon enough with even more antics, bad Dad jokes, and thought-provoking interviews. Stay tuned!

Learn more about pb+j here: https://addpbj.com/ 

The word disruption gets thrown around in the commerce world more than a ‘hot-potato’ at a pre-school; but what does it actually mean? In the last episode of the Commerce Chefs summer series, Kyle and Tom sit down with Geoff Cottrill in a fascinating unaired conversation. This titan of marketing and former SVP at Converse and Starbucks breaks down disruption and discusses the unlocked benefits it holds for your brand. They discuss what the future of branding really looks like, how new marketing leadership can either enhance or diminish your brand value, and the utmost importance of creating long-lasting relationships with your customers. 

Learn more about Geoff Cottrill here: https://www.linkedin.com/in/geoffreycottrill/ 

After taking Sugarlash Pro from her living room to a global e-commerce giant, it’s safe to say Courtney Buhler knows a thing or two about scaling a rave-worthy business. In today’s episode, Courtney offers her pro tips on putting your customers first, finding your leadership style (and yourself in the process), and nailing down your market niche. 

Learn more about Courtney Buhler here: https://www.linkedin.com/in/courtney-buhler/ 

“Why” can often feel like the word less traveled in marketing. Yet, it’s one of the most revealing questions to ask. Brent Baldwin, Founder of NYOO Agency, lives by the word “why,” curious to uncover the intent behind campaigns, messaging, and data-driven tactics. In this episode, Tom and Kyle chat with Brent to discuss his “why” philosophy, the reason leadership resiliency is often tied to “ego,” and strategies for brands to differentiate themselves in the market.

Heart-centered leadership is all about creating a business with your purpose and values at the helm, without losing sight of the big picture vision you’re striving to achieve. In today’s episode, Kyle and Tom sit down with Amy Hall, Founder of Goldilocks Goods, to chat about her approach to creating her company—heart first. The three discuss how heart-centered leadership impacts every area of her business and the need to set boundaries as founders, even when we don’t want to.

Shifting your entire business model in the midst of a global pandemic may seem like a daunting task. But, as Marina Parejo can attest, it can also be equally rewarding. Listen to Kyle and Tom’s unaired interview with Marina, the former Head of E-Commerce at O2 Industries, as she candidly discusses their pivot from B2B to DTC as COVID-19 broke out, resulting in a whopping 24,000% growth. The three chat about how DTC founders can cut the jargon and optimize their marketing strategies to get tangible results and how Marina approached everything from positioning to retention.