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Commerce Chronicles: Navigating Beauty's Digital Landscape with a Visionary Leader (Swati Gupta, Head of Ecommerce at Weleda North America)
Could you tell us about your journey and how you got into the field of ecommerce? What led you to your current role at Weleda?
As the Director of Ecommerce at Weleda, what are some of the unique challenges you face in the natural beauty industry? How does Weleda approach ecommerce differently compared to other beauty brands?
In your previous role at Walmart, you were responsible for leading a $88MM vitamins and supplements business. How did you leverage data and analytics to achieve over 50% growth? What insights did you gain from this experience?
Could you walk us through your approach to developing an ecommerce strategy for Weleda? How do you balance short-term revenue goals with long-term growth and brand building?
You have a diverse set of skills ranging from performance marketing to P&L management. How do you stay up to date with the latest industry trends and innovations? What skills do you believe are most important for success in the ecommerce field?
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By The CPG View
4.8
2020 ratings
Could you tell us about your journey and how you got into the field of ecommerce? What led you to your current role at Weleda?
As the Director of Ecommerce at Weleda, what are some of the unique challenges you face in the natural beauty industry? How does Weleda approach ecommerce differently compared to other beauty brands?
In your previous role at Walmart, you were responsible for leading a $88MM vitamins and supplements business. How did you leverage data and analytics to achieve over 50% growth? What insights did you gain from this experience?
Could you walk us through your approach to developing an ecommerce strategy for Weleda? How do you balance short-term revenue goals with long-term growth and brand building?
You have a diverse set of skills ranging from performance marketing to P&L management. How do you stay up to date with the latest industry trends and innovations? What skills do you believe are most important for success in the ecommerce field?
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