Commerce Experience

Commerce Experience

By BloomreachBusinessMarketingCareers
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Commerce Experience episodes

  • Retail Reimagined: Selling “Experiences” in the AI Era
    How well do you know your customers?


    Yes, yes, you “know them.” You know their purchasing habits, their demographics, and the various styles trending. But how deep down the rabbit hole are you going as a retailer in trying to truly understand and connect with them on a personal level?

    In today’s episode of Commerce Experience, Jillian Borde, Marketing Director at Double Stitch by Bedsure, talks about radical customer engagement for the 76% of consumers who think companies should know and anticipate their needs, underscoring the necessity for nuanced and targeted marketing approaches that are more experience-driven than anything else.

    Join us as we discuss:
    • How AI can play a role in shaping unique customer experiences
    • The art of leveraging customer data
    • The most thoughtful examples of brands interacting with customers
    34 min
  • Community and Commerce: Customer Engagement’s Two-Way Street
    Elena links up with Desiree Natali, the innovative Director of Social Media at The Honey Pot Company, for a chat about community marketing, grassroots efforts, experimentation and testing, and much more.

    In marketing, one fundamental lesson remains true: embracing change and being open to trying new things is key. In this episode of the Commerce Experience, Desiree Natali, the Director of Social Media and Community at The Honey Pot Company, shares her invaluable experience and marketing wisdom that underscores the essence of adaptability and innovation.
    The Honey Pot Company, a pioneer in feminine hygiene and wellness, has blazed a trail marked by its unwavering commitment to experimentation and a profound connection with its community. This journey has led the company to uncharted territories, defying convention and setting new standards for authenticity and storytelling in modern marketing — and isn’t that what all marketers ultimately aspire to do?

    On this episode:
    • The unlikely, and yet obvious mascot that’s helped bring The Honey Pot vast success
    • Why engaging with potential customers in meaningful ways means everything
    • How experimentation, grassroots efforts, and AI can bring you serious success
    • All things social media and when is the right moment to embrace new trends
    35 min
  • Upskilling in AI: Insider Tips From Bloomreach Ambassadors
    AI is the new hire you’ve always dreamed of. But the onboarding process is going to take some time. For the time being, your team’s knowledge and skillset will be the secret sauce to reaping the benefits of the AI technology that’s evolving in front of our eyes by the minute.

    Joining Elena on the Commerce Experience to talk about using AI in e-commerce, marketing, and more are two of Bloomreach’s most seasoned ambassadors, Lasse Pedersen, Lead Architect at Nexus Ambition, and Rita Sousa, Head of CRM at Lounge. The conversation is sure to leave you pondering about how you’re using AI in your daily workflow, yet, with some of the tips discussed here, you’ll be eager to dive into that next big project.

    Discussed in this episode:
    • Various AI use cases and the importance of prompting correctly
    • The recent boom of AI adoption and how it will change the ways we work
    • The impact of AI on professional and personal growth
    29 min
  • The Secrets to Becoming a Limitless Leader
    What are the traits of a limitless leader, and how would you transform in 2024 if you tapped into this wisdom?

    Today, Elena is joined by Dr. Mary Hemphill, a leadership expert and development coach, author, and highly regarded communicator. She holds a PhD in Leadership Studies and has impacted nearly 50,000 leaders around the world with her transformational and innovative development strategies. Mary is the proud CEO and founder of The Limitless Leader LLC™, an organization that helps people ignite the leader in themselves.

    Discussed in this episode:
    • Mindset shifts necessary to operate as a limitless leader
    • Explore the importance of creating conditions for creativity in the workplace
    • Understanding the impact of technology on leadership and the need for ethical considerations in AI and beyond
    40 min
  • Pop Culture's Impact on Commerce
    Join host Elena Kacan in her debut episode of Commerce Experience, as she sits down with Roxy Couse (Head of Strategy at Bloomreach) and Phillip Jackson (Co-founder of Future Commerce) to discuss the intersection of pop culture and online shopping. From Taylor Swift and Travis Kelce trends to the grandma chic aesthetic, this conversation unpacks how what's hot right now can make or break your online store. Don’t miss this discussion packed full of insider tips and laughs as they reveal how to navigate the fast-changing world of digital merchandising.

    Discussed in this episode:

    • Learn how to ride the wave of the latest TikTok trends and turn them into sales
    • Tailoring your online experience to fit the needs and desires of your target audience, just like Taylor Swift does with her music
    • How Beyonce and Taylor Swift are not just icons but marketing geniuses, and key takeaways for your brand
    32 min
  • TRAILER: A New Era for the Commerce Experience Podcast
    Welcome to the all-new, Commerce Experience podcast. We're still bringing you must-hear insights, but now with a new host, Elena Kacan!

    Elena is a dynamic marketing strategist and community marketing manager with a passion for empowering data-driven creators and optimizers who are looking to take their game to the next level.

    Whether you're a seasoned professional or just starting out, we're on a mission to highlight those doing things a bit differently in the world of e-commerce.

    You can expect Elena & her guests to bring a fresh & unique perspective on trends, strategies, and tech stacks all while giving you the insights you need to stay a few steps ahead in this ever-evolving industry.

    To connect with Elena, click here.

    And be sure to follow Commerce Experience so you never miss an episode.
    3 min
  • Shifting Trends in Retail And A Look at Canadian Retail, with Michael LeBlanc
    In this episode, we’re delving into the economic growth opportunities and challenges faced by retailers across North America, with a special focus on Canada. From the influx of immigrants to the transformation of skill sets and technology investment, we explore the evolving landscape of the retail industry.

    We’re joined by Michael LeBlanc, Michael is the Founder and president of M.E. LeBlanc & Company Inc. and a Senior Advisor to the Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing and e-commerce leadership experience and has been on the front lines of retail industry change for his entire career. Michael is also the producer and host of a network of leading industry trade podcasts, including Canada’s top retail industry podcast, The Voice of Retail.

    Join us as we discuss:
    • The influence of immigration on Canada's economy and its implications for retailers
    • The strategic approach Canadian retailers are taking toward technology investment and the delicate balance between customer focus and channel focus
    • The changing dynamics of cross-border commerce between the United States and Canada, and its impact on businesses and consumer behavior
    36 min
  • The Future of Retail And AI: Highlights from The Edge Summit Pt. 2
    In August industry leaders gathered in Napa Valley to discuss the exciting fusion of AI and e-commerce with a particular focus on the challenges and potential solutions within the online shopping journey.

    With visionary keynotes and sessions focused on new and emerging applications of AI, the Edge Summit shapes a new future for online shopping — from marketing to site search and beyond.

    In today's episode, we're highlighting some of the best moments from the livestream, insightful interviews, recorded from the Bell Suite on-site in Napa.

    For more Edge Summit content visit: theedgesummit.com/
    44 min
  • The Future of Retai And AI: Highlights from The Edge Summit Pt. 1
    In August industry leaders gathered in Napa Valley to discuss the exciting fusion of AI and e-commerce with a particular focus on the challenges and potential solutions within the online shopping journey.

    With visionary keynotes and sessions focused on new and emerging applications of AI, the Edge Summit shapes a new future for online shopping — from marketing to site search and beyond.

    In today's episode, we're highlighting some of the best moments from the Edge Summit Main Stage.

    For more Edge Summit content visit: theedgesummit.com/
    43 min
  • The Data-Driven Retail Transformation
    The pursuit of simplicity often leads practitioners to oversimplify problems within the business. Today we explore how data can be leveraged more effectively to offer exceptional customer service.
    In this episode, Brian is joined by Eric Best, Founder & CEO of SoundCommerce, a commerce data solution provider that helps brands realize profitable e-commerce business outcomes. Join us as we discuss:
    • The common data mistakes e-commerce companies make
    • The changing landscape of data analytics
    • How businesses can leverage data as a competitive advantage beyond marketing
    33 min

About Commerce Experience

From the publisher's feed

Welcome to The Commerce Experience with Elena Kacan and Roxy Couse — two trailblazers in ecommerce who bring a unique perspective as one of the only women-led podcasts in the…