Commerce Experience

Commerce Experience

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Commerce Experience episodes

  • Striving For Gender Equity and Representation in the Digital Age
    E-commerce technology is one of the fastest-growing industries in the world. With its rapid growth, the industry has also faced a number of challenges pertaining to gender diversity and inclusion — and these challenges are ones faced by nearly every business today.

    In this episode, Brian discusses gender equity, representation, and inclusion with the Chief Marketing Officer of Bloomreach, Amanda Elam.
    Join us as we discuss:
    • The barriers that women and other underrepresented groups face across industries
    • How you can craft a more equitable and balanced workplace
    • The positive impacts of having a diverse workforce, both for the individual and the company
    28 min
  • Decoding Delight and Delivering Amazing Customer Experiences
    Some people view the grocery industry as a commodity, but at Lowes Foods a sense of fun, entertainment, and strong customer engagement has been fostered, differentiating the experience of shopping for groceries along the way. Today, we’re discussing the importance of creating customer experiences that surprise and delight with Tim Lowe. Tim is the CEO and President of Lowes Foods — a leading regional grocery store chain known for its commitment to creating a fun and engaging shopping experience for customers, both in-store and online. Join us as we discuss: Creating synergy between an online and in-store experience Developing strong customer engagement How to be a disruptor in any industry
    48 min
  • Marketing to the Future: How to Sell to Gen Z
    What does it take to market to and serve Gen Z effectively? What motivates them? What channels do they use? And how do they engage with brands? Join us as we explore the future of marketing and how to connect with the next generation of consumers. Tune into this special episode for discussions around: - Gen Z and Social Media - Pulling the Curtain Back on Influencer Marketing - The Need for Sustainable Business Practices Special thanks to our guests on this episode: Daniella Avila, Writer & Editorial Assistant at People Magazine William Lynch, Marketing Strategist at We Make Websites Johnny Rodriguez, Director of Innovation at Fresh Labs
    20 min
  • Tools for Digital Transformation - with Google’s Amy Eschliman
    The impact of digital transformation on retailers cannot be overstated. With tackling commerce in the digital age, there are countless priorities, but what must be prioritized to see success in 2023 and beyond? Today, Brian speaks with Amy Eschliman, Managing Director of Cloud Retail Industry Solutions at Google. Join Amy and Brian and they discuss: - The pace of e-commerce modernization - Tools for digital transformation - Questions to assess cloud technologies
    40 min
  • The Power of a Loyalty Program, with Zsuzsa Kecsmar
    According to the 2022 Global Customer Loyalty Report, 67% of companies want to increase their investment in customer retention, but what’s the top way to achieve this? Loyalty programs. Today, we’re discussing the current state of loyalty programs and how to get the most from your own with Zsuzsa Kecsmar. Zsuza is the Co-Founder and Chief Strategy Officer at Antavo, a leading Loyalty Managment solution — and is listed as one of the top 100 European leaders in technology by Forbes. Join Brian and Zsuzsa as they discuss: - The recurring loyalty program mistakes to avoid - How the current economic climate is impacting investment in loyalty programs - Loyalty programs as a fantastic source for first-party data collection
    46 min
  • Digital Transformation In Uncertain Economic Times, with Nils Weber
    In these uncertain times, it’s crucial to see the digital commerce landscape with clear eyes in order to choose the right path forward. Today, we’re discussing e-commerce in Central Europe and the evolving trends in digital commerce with Nils Weber. Nils is the Founder & Managing Director at Valantic CX, a digital transformation consulting firm with over 3,000 people based in Germany. We discuss: - The state of e-commerce and digital transformation in this uncertain economic climate - The migration to customer-driven, real-time technology solutions away from legacy software and processes - The importance of prioritizing data and brand simultaneously We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please contact us at www.bloomreach.com/en/about/contact-us. Get to know Nils better through his LinkedIn profile: https://www.linkedin.com/in/nils-weber-6b81b276/ And learn more about Valantic: https://www.valantic.com/
    34 min
  • How the MACH Alliance Can Transform Your Innovation Roadmap
    While the all-in-one enterprise suite has become increasingly popular, it doesn’t come without its pitfalls. There are complicated update processes that can be expensive and time-consuming, they lack needed flexibility, and often companies are forced to choose between using outdated technology or accepting an update that may change the entire way that software is used. What alternatives are available to leaders that no longer want to deal with the headache of all-in-one suites? Kelly Goetsch, Co-Founder and Chairman of the MACH Alliance, joins the show to share about his work with the MACH Alliance (Microservices, API-first, Cloud-Native SaaS, Headless), why the alliance was formed, and how MACH can totally transform your organization’s innovation roadmap, affording you greater agility, flexibility, and composability. In this episode, Brian and Kelly discuss: Why the MACH Alliance was formed The challenges of all-in-one enterprise suites How business leaders should be thinking about cloud technology, SaaS, and modernizing their tech stack How the MACH Alliance balances market competition with mutual interests Why an enterprise tech ecosystem leads to greater agility, interoperability, and flexibility Why MACH also improved speed-to-market through faster iterative processes
    48 min
  • How Brands Can Adapt Their Creative Strategies for Rising Platforms
    While Facebook and Instagram still dominate much of the paid social marketing space, competitors like TikTok and YouTube are gaining more and more real estate. The constantly-changing trends, platforms, and audiences make it seemingly impossible to nail down a creative strategy that can actually work. Lauren Schwartz, a Creative Strategist and Owner of The Loft 325, a creative studio that specializes in paid social, joins the show to break down how brands can find success with their creative strategies on any platform, or how to pivot existing strategy so that it can be successful. Join us as we discuss: What brands should consider when selecting a creative agency or studio The “myth” of guaranteed virality in a creative strategy How understanding your ideal customer is a key to success on any platform Why brands need to throw their brand book out the window to balance “polished” advertising with embracing more organic content What else needs to be in place in the customer journey for any marketing campaign to be successful The importance of testing and iteration in creating successful campaigns.
    37 min
  • How Innovative Performance Marketing Can Transform Your KPI Focus
    As the economy continues to shift, brands are frantically planning and strategizing for a potential downturn. Unfortunately, many companies are making cuts in the wrong areas, or basing their decisions on KPIs that don’t provide the correct information. So, where should brands be focusing with their marketing and content strategies, and how should they go about executing and measuring their performance? Joe Yakuel is joining the show to answer that question and more. Joe is the Founder and CEO at Within, a performance marketing company that helps consumer brands scale through media and content across digital marketing platforms. Here's what we cover: -How brands should think differently about performance marketing -What KPIs brands should be focusing on -How brands should adapt their content and media strategies -Why most brands are wrong about how they prioritize content
    50 min
  • Scaling Operations and Securing Financial Health in E-Commerce — A CFO’s Perspective
    Without fulfillment, there is no product for the customer, no experience with your product awaiting them, and ultimately, no reason to sell a product. In this episode, we are exploring both domestic and international fulfillment and logistics with Brittany Smith, CFO at ShipBob, an international tech company that helps D2C e-commerce brands scale their fulfillment experience. Join us as Brian and Brittany discuss: -What to look for in 3PL and potential fulfillment partners -How fulfillment can be a brand’s differentiator for customer experience -How to approach taking fulfillment in-house vs. finding a partner -Challenges companies face when scaling fulfillment internationally -How to differentiate when facing financial constraints
    38 min

About Commerce Experience

From the publisher's feed

Welcome to The Commerce Experience with Elena Kacan and Roxy Couse — two trailblazers in ecommerce who bring a unique perspective as one of the only women-led podcasts in the…