Generative AI has been all the talk this year, and the speed at which things continue to evolve and the implications for commerce as a whole are fascinating.

In this episode, together with a handful of guests, we are going to look at questions about how this AI evolution is being experienced by marketers today and what that may look like in the future.

Special Thanks to our guests, Daniel Edelman CEO of Runic, Keval Baxi CEO of Codal, and Paul Blankley CTO at Zenlytic.

“I admire speed and companies that are able to execute fast because they will make a difference.” - Christian Maaß

In this episode, we delve into the world of music, art, and digital commerce with Christian Maaß, CDO & MD at Thomann Music. Brian and Christian dive into the impact of the pandemic on creative pursuits, the challenges of entering new markets, and uncover key insights for better differentiation.

Join us as we discuss:

• Thomann's unique approach to customer experience
• The challenges and considerations of expanding into new markets
• The power of personalization at scale

Generative AI may be the most significant technology innovation to impact human culture and commerce since the iPhone launched in 2007, or for that matter, maybe the Internet itself.

In this special narrative episode, Brian looks at the future of digital commerce and the ever-growing role that generative AI will play in the shopping experience. How’d we get here? How can we utilize these tools today? And what can we do to stand out from the competition for years to come?

Special thanks to our guests on this episode: Raj De Datta (Co-Founder and CEO at Bloomreach), Anirban Bardalaye (Chief Product Officer at Bloomreach), and Paul Edwards (Technical Product Strategist at Bloomreach).

For more on The Edge Summit, click here.

How can businesses effectively leverage Customer Data Platforms (CDPs) to gain a competitive edge in the e-commerce industry?

Today, two customer data experts, Amanda Elam (CMO at Bloomreach) and Cindy Marshall (CEO of SHINE Strategy) discuss the Customer Data Platform (CDP) space and its relevance and power within e-commerce.

Join us as we discuss:

• Quality components of CDPs
• The power of front-end segmentation
• Finding the right technology solution for your business

Are you tired of wondering what your customers really want? Do you wish you had the key to unlocking their buying behavior?

Today, Brain is joined by Monica Sharma-Patnekar, an accomplished brand, marketing, and strategy leader with over 17 years of global experience building brands. Monica is here to share her expertise on the psychology of customers in e-commerce and how to truly connect with them.

Discussed in this episode:

• How to differentiate between real and ideal customers
• The challenges of customer research
• Executing personalization at scale

So, whether you're a seasoned e-commerce pro or just starting out, this episode is a must-listen.

Straight from ShopTalk, it’s Commerce Experience!

In this episode, Brian sits down with Pete Franco, President of livingapaces.com, live from the showroom floor at ShopTalk to discuss the best practices for procuring the right technology solutions. As someone with over 30-40 solution partners, Pete shares some of the lessons he's learned along the way and offers guidance for others looking to select the right vendors.

Discussed in this episode:

• Takeaways from the ShopTalk conference
• How to procure the best technology solutions
• How brick-and-mortar and online retail complement each other

For years Amazon has been an unstoppable e-commerce juggernaut with innovation mojo and an investment thesis that gave them license to spin Bezos’ legendary flywheel so fast that no one could keep up.

But now? That mojo has turned to mush.

Today, Brain explores the complex trap that sets Amazon up for a painful awakening.
Join Brian as he walks us through:

• Amazon’s private label programs, politics, and antitrust pressure
• The state of offshore third-party marketplace sellers
• The evidence for and against having reached “peak Amazon”

March is Women's History Month, and what better way to celebrate than by highlighting the achievements of women in retail and e-commerce?

In this episode, we’re joined by a special guest guide, Amanda Elam, Chief Marketing Officer at Bloomreach, as she speaks with Vickie Bond Mrva — a marketing leader for some of the most notable brands (Apple, Walmart.com, Clorox, and Lululemon to name a few) in the world and the newest board member of Bloomreach.
Join us as we discuss:

• How representation can drive better outcomes
• The importance of data in building brands consumers love
• Ways that uncertainty and constraint can drive focus and innovation