Commerce Innovators

For this episode of the Salesforce Commerce Innovations Podcast, Joreal Whitfield welcomes Phil Eatman from TradeCentric. They dive into the transformative role of e-procurement integration and connected commerce in the B2B landscape, touching on:

Show Highlights:

• Career Background: Phil's journey from SaaS sales to digital commerce with TradeCentric.
• TradeCentric's Role: An overview of how TradeCentric connects suppliers directly with procurement platforms, facilitating streamlined and efficient purchasing processes for B2B organizations.
• Salesforce and TradeCentric Partnership: The impact of TradeCentric's integration solutions, like punch-out, purchase order, and invoice capabilities, on Salesforce Commerce Cloud customers—unlocking revenue, improving operational efficiency, and meeting the needs of large-scale buyers.
• Industry Trends: Key factors driving e-procurement growth, including digital transformation, rising expectations of digital-native buyers, and the role of AI in customizing and simplifying B2B purchasing experiences.
• Success Stories: A deep dive into how MillerKnoll leverages e-procurement with TradeCentric to grow its reach within large organizations.

Listeners will gain insight into strategic approaches for B2B connected commerce implementations and an exciting look at the future of B2B commerce, enriched by insights from TradeCentric's recent white paper on procurement integration.

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Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination

Learn more about best practices for Punchout with our joint whitepaper here: https://invite.salesforce.com/b2bpunchoutwithtradecentricebo

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures and data integration.

As B2B marketplaces mature, Steve highlights the potential of retail media as a revenue channel and the comprehensive solutions offered by Salesforce. This episode is a must-listen for businesses aiming to capitalize on opportunities within the B2B market and navigate the complexities of digital commerce.

Show Highlights:

• Creation of Amazon-like platforms to capture new client segments in the B2B marketplace.
• Importance of data-driven strategies and AI in unlocking new revenue streams.
• Tools like Miracle and Salesforce streamline supplier onboarding and automate processes for international use cases.
• Discussion on payment structures, data management, and setting strategic commission rates for B2B marketplaces.
• Exploration of retail media as a revenue channel and the potential of AI and marketplace agents.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we explore how Salesforce is pioneering seamless and scalable online shopping experiences, particularly during the critical holiday season, with guest Eric Lessard. Key themes of the episode include the role of predictive and generative AI in enhancing personalization, boosting conversion rates, and ensuring flawless performance, with case studies like Duluth Trading Company's transition to a headless, composable storefront.

We also discuss the importance of building trust and maintaining robust customer relationships, with AI-driven semantic search and API-first strategies playing pivotal roles in preparing for peak shopping times like Cyber Week.

This episode underscores the essential need for reliable and innovative platforms to drive growth and loyalty in today's digital shopping landscape.

Show Highlights:

• The importance of building and maintaining customer relationships beyond peak shopping periods like Cyber Week.
• Examination of API-first approaches in e-commerce, focusing on flexibility and integration capabilities.
• Analysis of the holiday shopping season's challenges and strategies for brands to ensure seamless customer experiences.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we have a conversation with Cam McKenzie, VP of Commercial Operations at PacBio and a leader in the genomics and life sciences industry. McKenzie discusses the innovative transformation of PacBio's commercial operations under the guidance of CEO Christian Henry, focusing on overcoming challenges like siloed operations and minimal infrastructure through strategic Salesforce integration and omnichannel strategies.

We also delve into the potential for innovation at the intersection of technology and human collaboration. McKenzie emphasizes the importance of fostering a culture of continuous learning and adaptability to stay ahead in the rapidly evolving field of genomics.

Show Highlights:

• Strategic transformation of PacBio's commercial operations, focusing on Salesforce integration and omnichannel strategies.
• Challenges faced by PacBio and the innovative solutions implemented.
• Insights into the complexities of PacBio's business model.
• The impact of technology in streamlining sales processes and improving customer interactions.
• Reflection on the importance of diverse perspectives and optimism for future innovation at the intersection of technology and human collaboration.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we discuss the dynamic world of e-commerce with industry leaders Peter Larsen from Amazon and Adriana Bourgoin from Salesforce Commerce Cloud. They share their unique insights into navigating the challenges of modern retail, focusing on direct-to-consumer strategies and the importance of a customer-centric approach. The conversation highlights the integration of Amazon's "Buy With Prime" feature, offering brands a powerful tool to enhance customer experiences and streamline inventory management.

Peter and Adriana discuss overcoming rising costs and platform changes, emphasizing the significance of leveraging Amazon's fulfillment network and strategic partnerships. Additionally, they explore leadership strategies to maintain high performance while managing stress, drawing lessons from Amazon's culture of innovation and resilience. Join us for a wealth of practical strategies and inspiring stories from two trailblazers in the digital marketplace.

Show Highlights:

• Strategies for integrating "Buy With Prime" to enhance customer engagement and lifetime value.
• Challenges and solutions for direct-to-consumer brands in omnichannel retail.
• Importance of a unified inventory strategy leveraging Amazon's fulfillment network to optimize stock management.
• Leadership lessons on reducing stress and maintaining high performance through emotional intelligence and effective communication.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

Learn more about Commerce Cloud Innovations go here: https://www.salesforce.com/commerce/innovations/

Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we sit down with Doriel Abrahams, the Principal Technologist at Forter, to explore the intricate world of fraud prevention and trust in digital commerce. Doriel shares his compelling journey from Tel Aviv to Brooklyn, detailing his transition from studying biology and neuroscience to becoming a leading figure in online fraud prevention & identity intelligence. The discussion highlights the critical role of trust as a currency in enhancing customer experiences and driving revenue growth, especially during the holiday shopping season and beyond.

Listeners will gain valuable insights into balancing loyalty programs with fraud strategies, the importance of seamless shipping and return policies, and the future of personalized shopping shaped by AI. Tune in for practical advice and expert perspectives on navigating the challenges of modern digital commerce.

Together, Forter and Salesforce have helped some of the world's largest enterprises mitigate risk while maximizing revenue and customer lifetime value. With Salesforce Commerce Cloud, merchants can seamlessly integrate Forter's fraud prevention solution, instantly improving the accuracy of their fraud decisions. To learn more, visit forter.com/partners/salesforce/.

Looking to stay ahead in digital commerce? Join us at Forter's 2024 IMPACT Conference on October 9th in NYC. Use code SFDC24IMPACT to register for free at forter.com/impact! Plus, we've partnered with Forter on their 2024 Trust Premium Report to explore how brand trust is shaping shopping behavior and driving revenue. Read the full report here.

Show Highlights:

• The significance of trust in digital commerce as a crucial element for enhancing customer experience and driving revenue.
• Strategies for balancing loyalty programs with fraud prevention.
• Addressing the challenges retailers face during the holiday season.
• Preparing for holiday shopping from a fraud prevention perspective.
• The role of AI and predictive analytics in shaping personalized shopping experiences and combating fraud.
• The partnership between Salesforce and Forter in offering fraud prevention solutions and improving merchant performance.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Join us in an exploration of the world of luxury e-commerce featuring Monica Villaquiran, Vice President of IT Infrastructure and Client Experience Innovation at Richemont Americas, and Kailin Noivo, President and Co-founder of Noibu. The discussion between Monica and Kailin covers the balance between specialization and creativity in retail technology, the role of boutique vendors, and the potential of VR, AR, and AI in enhancing customer engagement.

This episode emphasizes a problem-first approach to innovation. It explores frameworks for addressing business challenges, defining KPIs, and leveraging AI to transform customer feedback into actionable insights. It's an insightful discussion that bridges technical expertise with exceptional end-user experiences, setting new standards for luxury brands in the digital era.

Show Highlights:

• Client-centric innovation blending technology and human touch across Richemont's 26 brands.
• Benefits of collaborating with boutique vendors for personalized relationships in retail technology.
• Problem-first approach to innovation, focusing on identifying business challenges before choosing technology solutions.
• Utilizing AI to transform customer feedback into actionable insights for luxury brands.
• Framework for defining KPIs and leveraging decision trees to address business issues.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we dive into the future of digital commerce with Kelly Thacker, CMO of Commerce Cloud at Salesforce. Kelly shares her journey and passion for e-commerce, emphasizing how Salesforce has been instrumental in helping businesses across various industries navigate the digital shift post-pandemic. She highlights innovative tools like Salesforce Checkout and AI and Data Cloud integration to enhance customer experiences. Kelly also discusses her side hustle, Banalco, a nonprofit supporting human trafficking survivors.

This episode offers valuable insights into the power of AI and data in revolutionizing the shopping experience, making it a must-listen for anyone looking to stay ahead in the digital commerce game.

Show Highlights:

• The impact of the pandemic on digital strategies and how Salesforce has assisted non-traditional commerce sectors in establishing online presences.
• The importance of delivering seamless, hyper-personalized experiences across various touchpoints.
• Introduction of the innovative Salesforce Checkout feature and its applications in unconventional settings.
• The new pricing model of Salesforce making Data Cloud accessible to all customers and enhancing AI capabilities.
• Exploration of future AI applications in commerce, including autonomous agents and headless checkout experiences.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

Learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us for another fascinating episode of Salesforce Commerce Cloud Innovations as we explore the thrilling intersection of automotive and e-commerce. Our guest is Kent Packman, a Salesforce architect at Aston Martin and a true visionary in the industry. Kent's unique perspective, rooted in his love for all things automotive and tech, provides an insightful look into the challenges and opportunities of online automotive purchasing. From his favorite classic and current cars to his experiences at Dreamforce 2022, Kent's enlightening chat is sure to inspire!

Listen in as we discuss the three pillars of car buying that need to be addressed for a successful customer experience. We also delve into how to improve the car buying experience by bridging the digital and physical worlds and how discount codes could replace traditional haggling and negotiations.

Don't miss this riveting discussion about the future of the automotive industry and the exciting changes on the horizon. Tune in for a ride of a lifetime!

Show Highlights:

• Kent's vision for the future of online automotive purchasing and customer experience.
• The three crucial checkpoints for customer experience in car buying.
• Exploration of the concept of a digital-physical hybrid model for car buying, potentially ending the practice of haggling for prices.
• How technology, such as connected cars and services, can improve the customer experience in the automotive industry.
• The future of the automotive industry, the role of startups, and the changing nature of traditional dealership networks.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

Learn more about Commerce Cloud Innovations go here: https://www.salesforce.com/commerce/innovations/

Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the evolving landscape of B2B and B2G buying, the role of Salesforce Commerce Cloud, and the future of e-commerce adoption.

Technology and its effects on the future of business is a major focus of our conversation. We explore the rise of digital natives in leadership positions, new workplace security regulations, and how these are reshaping online transactions. Kim shares how Darley has leveraged tech-enabled digital experiences, editorial content, direct mail, and CRM to facilitate large, complex business transactions and deliver unparalleled customer experiences. This episode is a must-listen for anyone looking to understand how technology is revolutionizing business and the complexities of B2B and B2G buying.

Show Highlights:

• Role of millennials in decision-making and the impact of inclusive innovation frameworks in businesses.
• Importance of Salesforce CRM and PIM in maintaining complex customer relationships, particularly when dealing with entities like the Department of Defense.
• Insight into the complexities of B2B and B2G buying experiences and the significance of native integrations and emotional facets of these transactions.
• The impact of technology in reshaping businesses, including the rise of digital natives in leadership roles, changes in workplace security regulations, and the role of marketing, branding, and public relations.
• Showcase of how Darley leverages a well-honed tech stack, digital experiences, editorial content, and CRM to facilitate large business transactions and deliver exceptional customer experiences.
• The importance of creating a diverse and inclusive workforce in data and technology fields and the need for ethical considerations in data usage and AI development.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Darley: Global Manufacturer & Distributor for Today's Heroes: https://www.darley.com/
• Kimberly Brown | LinkedIn: https://www.linkedin.com/in/kim-weisensee-brown/

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.