Commerce Innovators

In this episode, we explore how digital and AI advancements are revolutionizing B2B commerce with Paul de Forno of Deloitte Digital and Michael Janney, our industry advisor for manufacturing and distribution at Salesforce. With a staggering $22 trillion market potential in the US, B2B commerce is experiencing rapid growth, outpacing B2C. The discussion centers on the transition from outdated practices to cutting-edge digital solutions, highlighting AI's role in boosting efficiency and personalization.

Additionally, the episode covers the human side of digital transformation, focusing on overcoming change management challenges and gaining stakeholder buy-in. Listeners will discover practical insights into building a robust digital foundation and utilizing AI to enhance customer interactions and drive better business outcomes.

Show Highlights:

• Exploring the $22 trillion potential of the B2B commerce market in the US.
• Challenges of transitioning from traditional methods to digital solutions in B2B.
• Importance of change management and stakeholder buy-in for digital transformation.
• Role of AI in enhancing B2B interactions.
• Necessity of clean, organized data for successful AI integration.
• Strategies for establishing a solid digital foundation before pursuing automation.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Paul do Forno LinkedIn: https://www.linkedin.com/in/pauldoforno/

Deloitte Digital: https://www.deloittedigital.com/us/en.html

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/

Join the Commerce Cloud Community: https://sforce.co/commerce-crew

Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, Myron Kirk, Director of Engineering for Digital and Retail Technology at Pandora, shares the future of e-commerce and digital transformation. Myron shares insights into Pandora's strategy for creating a unified commerce experience across 37 global markets, emphasizing the role of personalization and AI in enhancing customer experiences. The conversation explores Pandora's transition to a composable architecture, balancing stability and flexibility, and the critical role of observability in maintaining reliability.

Myron also highlights the integration of AI as a sales concierge and in customer service, aiming to foster efficiency and transform digital commerce. This episode offers valuable lessons for merchants considering similar digital strategies.

Show Highlights:

• Pandora's strategic shift to a composable architecture for a unified commerce experience
• The balance between stability and flexibility in digital infrastructure
• Importance of APIs and AI in enhancing digital commerce and customer service experiences
• AI's role in personalizing retail interactions and improving customer service through sales concierge and conversational search
• Exploration of unified commerce

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Myron Kirk LinkedIn: https://www.linkedin.com/in/myronkirk

Pandora UK: https://uk.pandora.net/en/

Learn more about composable commerce: https://www.salesforce.com/commerce/composable/

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/

Join the Commerce Cloud Community: https://sforce.co/commerce-crew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, Jean-Philippe Blerot, Head of Digital, AI, and E-commerce Projects at Carrefour, and Kailin Noivo, co-founder of Noibu, discuss the role of AI in modernizing the grocery industry. They explore the challenges and strategies involved in digital transformation, focusing on customer loyalty and revenue optimization. The conversation covers how AI tools can streamline problem-solving, improve code quality, and enhance the shopping experience. JP and Kaylin also highlight the importance of pre-production testing and the potential of AI to drive efficiency and innovation in the grocery commerce sector.

Show Highlights:

• Challenges of maintaining trust and precision in grocery e-commerce.
• Importance of customer loyalty and revenue optimization using AI.
• Leveraging AI for proactive revenue optimization and addressing revenue leakage.
• Role of AI in improving website performance and SEO for better customer acquisition.
• Impact of real-time feedback loops in enhancing quality assurance and development processes.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Jean-Philippe Blerot on LinkedIn: https://www.linkedin.com/in/jean-philippe-blerot-44a74816/

Kailin Noivo on LinkedIn: https://www.linkedin.com/in/kailinnoivo/

Carrefour: https://www.carrefour.com/en

Noibu: https://www.noibu.com/

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/

Join the Commerce Cloud Community: https://sforce.co/commerce-crew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

This podcast episode explores Shoe Carnival's transition from a custom commerce approach to a composable commerce architecture, highlighting cost savings and growth opportunities. Featuring insights from Ned Moore of Shoe Carnival, the discussion covers the benefits of adopting Salesforce's composable storefront, such as improved flexibility, better integration, and enhanced customer experience. The episode emphasizes the importance of strategic partnerships and agile processes in achieving e-commerce success, with real-world examples of how Shoe Carnival navigated the composable commerce landscape to boost performance and conversion rates.

Show Highlights:

• Transition from custom commerce to composable architecture at Shoe Carnival.
• Enhanced customer experience and operational efficiency through mobile-first strategies.
• Importance of partnerships in rapid tech deployment and minimizing technical debt.
• Focus on customer-centric strategies and understanding over technology development.
• Empowering innovation and growth through strategic collaborations and composable commerce.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Ned Moore on LinkedIn: https://www.linkedin.com/in/nedmoore/

Shoe Carnival: https://www.shoecarnival.com/

Learn more about Composable Commerce: https://www.salesforce.com/commerce/composable/

Join the Commerce Cloud Community: https://sforce.co/commerce-crew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we explore how digital and AI advancements are revolutionizing B2B commerce with Paul do Forno of Deloitte Digital and Michael Janney, our industry advisor for manufacturing and distribution at Salesforce. With a staggering $22 trillion market potential in the US, B2B commerce is experiencing rapid growth, outpacing B2C. The discussion centers on the transition from outdated practices to cutting-edge digital solutions, highlighting AI's role in boosting efficiency and personalization.

Additionally, the episode covers the human side of digital transformation, focusing on overcoming change management challenges and gaining stakeholder buy-in. Listeners will discover practical insights into building a robust digital foundation and utilizing AI to enhance customer interactions and drive better business outcomes.

Show Highlights:

• Exploring the $22 trillion potential of the B2B commerce market in the US.
• Challenges of transitioning from traditional methods to digital solutions in B2B.
• Importance of change management and stakeholder buy-in for digital transformation.
• Role of AI in enhancing B2B interactions.
• Necessity of clean, organized data for successful AI integration.
• Strategies for establishing a solid digital foundation before pursuing automation.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Paul do Forno LinkedIn: https://www.linkedin.com/in/pauldoforno/

Deloitte Digital: https://www.deloittedigital.com/us/en.html

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/

Join the Commerce Cloud Community: https://sforce.co/commerce-crew

Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, Myron Kirk, Director of Engineering for Digital and Retail Technology at Pandora, shares the future of e-commerce and digital transformation. Myron shares insights into Pandora's strategy for creating a unified commerce experience across 37 global markets, emphasizing the role of personalization and AI in enhancing customer experiences. The conversation explores Pandora's transition to a composable architecture, balancing stability and flexibility, and the critical role of observability in maintaining reliability.

Myron also highlights the integration of AI as a sales concierge and in customer service, aiming to foster efficiency and transform digital commerce. This episode offers valuable lessons for merchants considering similar digital strategies.

Show Highlights:

• Pandora's strategic shift to a composable architecture for a unified commerce experience
• The balance between stability and flexibility in digital infrastructure
• Importance of APIs and AI in enhancing digital commerce and customer service experiences
• AI's role in personalizing retail interactions and improving customer service through sales concierge and conversational search
• Exploration of unified commerce

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Myron Kirk LinkedIn: https://www.linkedin.com/in/myronkirk

Pandora UK: https://uk.pandora.net/en/

Learn more about composable commerce: https://www.salesforce.com/commerce/composable/

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/

Join the Commerce Cloud Community: https://sforce.co/commerce-crew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, Bill Donlan, CEO of Astound Digital, discusses his journey from Anderson Consulting to leading digital commerce and AI integration at Astound Digital. He shares insights on how Astound Digital is revolutionizing customer interactions through AI and Salesforce Commerce Cloud, focusing on balancing speed and trust in deploying AI agents.

The conversation covers the potential of AI-driven agents in enhancing customer service across industries like manufacturing and aerospace defense, and the opportunities for improving customer satisfaction and optimizing human labor.

Be prepared to learn the future of digital commerce and the power of AI in customer service and commerce.

Show Highlights:

• Integration of AI-driven agents with Salesforce Commerce Cloud to enhance digital commerce and customer interactions.
• Balancing speed and trust in deploying AI agents and the importance of using reliable enterprise data.
• Exploration of AI applications in various industries, focusing on customer service enhancements.
• The concept of networked agents capable of agent-to-agent communication.
• Real-world examples of AI-driven customer service.
• Strategies for businesses to leverage AI in optimizing human labor and enhancing the overall customer journey.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Bill Donlan's LinkedIn: https://www.linkedin.com/in/william-donlan/

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/

Join the Commerce Cloud Community: https://sforce.co/commerce-crew

Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we have a discussion on the unique contributions women bring to the tech and commerce industries. We explore our career journeys, the dynamics of all-women teams in Salesforce Commerce Cloud, and the importance of representation in fostering confidence and ambition among women. We explain the roles of functional architects, the integration of soft skills in project success, and the potential of agentic AI in e-commerce.

Through sharing personal experiences, we emphasize the power of community support, collaboration, and continuous learning in navigating the evolving technological landscape.

Show Highlights:

• Exploration of women's unique contributions and dynamics in the tech and commerce industries.
• Importance of representation and role models in building confidence and ambition among women in tech.
• The role of functional architects in bridging business needs with technical execution.
• Significance of setting clear project expectations and fostering supportive networks or "tribes."
• Discussion on agentic AI's role in e-commerce as an augmentation tool.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Nicole Rose: LinkedIn, Github, Instagram

Amy Sillince: LinkedIn, X, Instagram, lux-commerce.com

Join the Commerce Cloud Community: https://sforce.co/commerce-crew

Join the Commerce Community Group and participate in future Women in Commerce Virtual Meetups

Join the Commerce Cloud Community: http://sforce.co/commercecrew

Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Unlock the secrets of B2B commerce with Shane Smyth, CTO of Saltbox, as he charts his voyage from his early days at Magnet360 to creating his Salesforce Mojo YouTube channel. Discover the resilience needed to conquer Salesforce's challenges, the power of community support, and Shane's dedication to deciphering the platform's complexities for all.

Venture into the technical depths of B2B Commerce, where understanding customer needs and segmenting audiences is paramount. Learn how Salesforce Lightning integration revolutionizes setup and enriches the Customer 360 experience and why expertise in core technologies like Apex and Lightning Web Components is crucial for developers.

Finally, tune in for an inside look at how Saltbox is innovating the hiring and training landscape in the specialized realm of Salesforce B2B commerce. From cross-training Salesforce professionals to fostering talent with our educational initiatives in Mexico, we're turning fresh faces into seasoned experts.

Show Highlights:

• Differences between B2B, B2C, and D2C commerce and insights into the Salesforce product landscape.
• Saltbox's approach to hiring and training in the specialized field of Salesforce B2B commerce.
• The process and experience of creating and balancing content for the Salesforce community through the Salesforce Mojo podcast.
• The significance of community engagement and support for professional growth within the Salesforce ecosystem.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Linkedin: https://www.linkedin.com/in/shanesmyth8/
• Github: https://github.com/commerce-codeitforward/
• Salesforce Mojo Youtube: https://www.youtube.com/playlist?list=PLtRpZp9v7Mz54_vDYdnFckLzLojlAoth7
• Salesforce Ben articles: https://www.salesforceben.com/author/shane-smyth/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode of the Salesforce Commerce Innovations podcast, Joreal Whitfield interviews Vyara Ndejuru, VP of Marketing at Ascendis, to explore the intersection of strategy, design, and technology in driving innovation and growth. Vyara shares her journey from consumer marketing to B2B AI and highlights Ascendis' evolution from a strategy-focused consultancy to a multidisciplinary firm delivering transformative customer and employee experiences.

The conversation delves into how AI and composable commerce redefine workflows, the importance of aligning employee and customer experiences, and how partnerships like Salesforce enable Ascendis to address complex challenges for clients such as luxury wellness brand Rennaï. Key themes include fostering trust, reducing time to value, and leveraging cutting-edge technologies to unlock business growth.

Show Highlights:

• Ascendis' evolution from a strategy consultancy to a strategy, design, and technology powerhouse.
• The importance of client-centric design and user research in driving business growth.
• The impact of AI and Progressive Web Apps on modern commerce and digital experiences.
• The strategic partnership between Ascendis and Salesforce.
• The role of technology in improving employee experiences to ensure superior customer service.
• Future commerce innovations, including the adoption of composable technologies and the significance of building advisor networks for entrepreneurs.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.