Director Wayne Craig began working in the commercial industry at the bottom. ‘He was one hell of a P.A.” The one major advantage it gave him was that it allowed him to work with some of the best directors in the world during the late 80’s and early 90’s. Finally after shooting two spec spots Wayne got the chance to direct a ‘real’ commercial. Amazingly, that first ad won a Lion at Cannes. Since that time the awards have piled up. Lucky to have him on the show, and I know you’ll enjoy this chat. Check out this spot for Bauer that we dissect and one about boobs.

Jake Brady’s Patreon! is awesome. A mere $2/month gets you BONUS content not heard in the show!! Get a $75 discount on Masterclass, free T-shirt and consultation calls w me, go to  https://www.patreon.com/respecttheprocess and show your love for the show. Join and be a part of our monthly Private Q&A via Zoom. Patreon patrons only.

My online Commercial Directing Masterclass celebrated one year of helping filmmakers globally and has received 100% 5 star reviews. Plus we do a free filmmaker consultation call.   Commercial Directing Bootcamp is August 28th, in LA is sold out. Check out the new Commercial Director Mega Bundle for serious mentoring and career growth.

Thanks, Jordan

This episode is 39 minutes and is sponsored by Oso Delicious Hot Sauce, the hot sauce made by bears. Flavorseeker Fun Pak‘s ship Friday’s at 3pm.   My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital.