Communicate for Good

About Akhtar Badshah: Dr. Badshah is an Innovation Catalyst, Educator, Philanthropist, Social Entrepreneur, Artist, Author, and Public Speaker. He is the founder and CEO of Catalytic Innovators Group, a consulting firm focused on accelerating social impact. His current work focuses on issues related to ‘democratizing innovation,’ ‘disruptive technology,’ and catalytic philanthropy. He is the curator of Accelerating Social Transformation. He is the author of Purpose Mindset: How Microsoft Inspires its Employees and Alumni to Change the World (forthcoming Fall 2020) HarperCollins Leadership series.

Dr. Badshah is a Distinguished Practitioner and Senior Lecturer at the University of Washington’s Evans School of Public Policy & Governance, and the University of Washington’s Business School at the Bothell campus. He teaches classes on Social Enterprise – New Models for Mission-Based Business; Funding the Nonprofit Sector and Global Business Strategies.



In this episode, Erica and Akhtar discuss:

• How the giving program at Microsoft helped those who participated move from an individual mindset to a focus on the collective.
• The collective effort required for getting through this COVID-19 crisis, even though we are separated.
• The reality of the digital divide and how that plays into communication in general, and in marketing.
• Focusing on the purpose behind what you do to create a movement.

Key Takeaways:

• The greatest sense of purpose comes from having a collective mindset and being a part of a community.
• In order to reach the most people, you have to recognize and adapt to the different ways people are able, or not able, to use technology. 
• You must find ways of practicing compassion towards yourself so you have a well of compassion to draw from for those you serve.
• Creating a movement is not just marketing a product or a service, but a purpose behind it.
  
   

"Think about how you think about marketing. That attaches purpose to it, which then moves you out from the mechanics of what you are serving as a product, (into) actually, what is the end goal of what you want to see happen?" —  Dr. Akhtar Badshah

TEDxRainier - Akhtar Badshah - Harnessing Disruptive Technologies

Pitchfalls

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

CONNECT WITH AKHTAR:

Website: Catalytic Innovators Group

Twitter: twitter.com/Akhtarbad (@Akhtarbad)

LinkedIn: Akhtar Badshah - Chair Of The Board Of Directors

 

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/

http://www.claxonmarketing.com/

http://www.wordifier.com

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

In this episode, Erica talks about:

• Shedding the mindset of marketing being something to be ashamed of in mission-driven work.
• Resisting the urge to minimize the mind-blowing work you are doing.
• The importance of honoring each individual’s “why” and the collective “why” in your organization, to keep everyone motivated and grounded.

Key Takeaways:

• The work you do matters. If you’re not embracing marketing, you’re not just shorting yourself, but also--and importantly--the people you serve.
• Asking people involved in the mission why your work matters gives you a broader perspective so you can grow and be better aligned with your purpose.
• Getting clear on your north star is not an exercise in writing a better mission statement, it’s about getting clear on the “why” behind the mission.

"Marketing is not a dirty word...it's an ally. It can do so much for your mission. But in order to generate deep external engagement, you need internal alignment and to get there, you're going to ask folks why your mission matters to them. Get grounded and stay grounded in your why.” —  Erica Mills Barnhart

About Erica Mills Barnhart: Erica believes that EVERY organization that does good deserves to get noticed. They can—and should—have a consistently compelling way to describe their organization (mealy-mouthed mission statements be banned!). They also need to know which marketing trends to jump on and which ones to pass on. Through her speaking, teaching, and writing, Erica helps with both.

Erica is Camerican, born in Canada to American parents. She now lives in Seattle with her husband and two kids.

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/

http://www.claxonmarketing.com/

http://www.wordifier.com

Twitter: https://twitter.com/ClaxonMarketing

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

In this episode, Erica talks about:

• Changing the way you think about marketing, success, objectives, and goals so you can do the marketing that gets you the best results.
• Deciding what success looks like for your organization, then identifying goals to help you achieve it.
• Balancing achievable goals objectives with big dream goals and not being afraid to fail.

Key Takeaways:

• Marketing objectives support organizational goals, goals lead you to success.
• If you set your goals too low, there's really no way to achieve your big beautiful vision for this world.
• Marketing's job is to be in service to your mission, it is a means to a happy end.
  
  
   

"Marketing is a means to an end... the clearer you are on what success looks like for your organization, the better able marketing is to get you to your happy outcome.” —  Erica Mills Barnhart

About Erica Mills Barnhart: Erica believes that EVERY organization that does good deserves to get noticed. They can—and should—have a consistently compelling way to describe their organization (mealy-mouthed mission statements be banned!). They also need to know which marketing trends to jump on and which ones to pass on. Through her speaking, teaching, and writing, Erica helps with both.

Erica is Camerican, born in Canada to American parents. She now lives in Seattle with her husband and two kids.

 

Get a blueprint for your marketing. Download the 1, 2, 3 Marketing Tree--FREE. http://www.claxonmarketing.com/marketingtree/

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/

http://www.claxonmarketing.com/

http://www.wordifier.com

Twitter: https://twitter.com/ClaxonMarketing

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Erica Mills Barnhart believes that EVERY organization that does good deserves to get noticed. They can—and should—have a consistently compelling way to describe their organization (mealy-mouthed mission statements be banned!). They also need to know which marketing trends to jump on and which ones to pass on. Through her speaking, teaching, and writing, Erica helps with both.

Erica is Camerican, born in Canada to American parents. She now lives in Seattle with her husband and two kids.

In this episode and Erica shares:

• Insights about how marketing can and should be done from a place of internal alignment and for the good of the business, inside and out.
• Plans for digging into case studies of successful ad campaigns, sharing important lessons, and drawing inspiration from leaders in the industry.
• How her love for language and marketing started at an early age and the journey it has taken her on.
• Her desire to help those of you who want to help make the world a better place, make the most of your mission.

Key Takeaways: 

• Marketing can be an incredible source for good if it comes from a place of mission.
• Erica brings years of experience, a passion for marketing, and heart for making the world a better place. 
• The mission of Marketing For Good is to help you figure out how to unleash the power of marketing to power your mission.

"I don't know if I found marketing or marketing found me, but what I do know is… I've learned a lot, and I'm really excited to share it with you. If you're listening to this and you're on any sort of mission that will leave this world better than we found it, whether you love marketing or not, this podcast is for you " —  Erica Mills Barnhart

 

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/


CONNECT WITH ERICA:
 

Website: http://www.claxonmarketing.com/about-erica/

http://www.claxonmarketing.com/

http://claxonuniversity.com/

http://www.wordifier.com

Twitter: https://twitter.com/EricaMillsBarn

Vimeo: https://vimeo.com/claxonuniversity

LinkedIn: 

https://www.linkedin.com/in/ericamillsbarnhart/