Communicate for Good

In this episode, Beth and Erica talk about the roles of marketing versus fundraising, equating marketing to the invitation into a house, and fundraising as a room in the house. They discuss internal and external marketing on small and large scales and managing burnout while also needing to reach goals and deliverables. Beth and Erica also discuss how you can gain greater mission alignment within your organization through mission moments at weekly meetings.

About Beth Castleberry

A native of the Seattle-area, Beth Castleberry has served in the nonprofit sector for more than 20 years. Today, Beth serves as a Chief Development Officer at Fred Hutch. Previously, she spent 11 years fundraising for public libraries and held leadership positions in development in the arts, higher-education, and with a social impact investor. Beth is a past-President of AFP Advancement Northwest. She was the founding Board President for the Seattle Animal Shelter Foundation and currently serves on the Campaign Committee for Seattle Girls’ School.

Referenced in this episode:

Trevor Bedford’s twitter: https://twitter.com/trvrb

Pass the Mic: https://www.one.org/us/blog/pass-the-mic-to-covid19-experts/

Josh Shiffer on Joel McHale’s Facebook Live: https://www.youtube.com/watch?v=P9mjmYcH0W4

Connect with Beth:

Twitter: https://twitter.com/castleberrybeth?lang=en

LinkedIn: https://www.linkedin.com/in/beth-castleberry-5834b94

Email: [email protected]

Connect with Erica:

Website: 

http://www.claxonmarketing.com/

https://claxonuniversity.com/

https://www.claxonmarketing.com/wordifier/

Twitter: https://twitter.com/ClaxonMarketing

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]

Fleur and Erica talk about key terms like racism, anti-blackness, equity, and white fragility and how these terms, and the concepts and actions behind them, influence marketing. They discuss woke-washing and how external messaging needs to be backed up by an internal culture that walks the talk. They explore how individuals can align action with values to live in integrity and with humility. 
 

About Fleur Larsen

Fleur Larsen started facilitating 20 years ago on challenge course programs with youth and adults. Her style is based on sharp analysis, flexible thinking, joy, and purposeful results. Her work is relationship-based with connection, collaboration, and community as integral elements to reach goals. Currently, she works with several corporate and nonprofit groups facilitating retreats, trainings and workshops in addition to one on one coaching. Fleur’s work as a Seattle-based facilitator is focused on equity, social justice, diversity and inclusion, team building, emotional intelligence, experiential education and community development. 

Resources referenced in this episode:

Equity in equality bicycle image

Jodi-Ann Burey 

Ibram X. Kendi

Ijeoma Oluo 

Rachel Cargle

Robin DiAngelo

Woke-Washing Brands Cash in on Social Justice. It’s Just Lazy and Hypocritical by Arwa Mahdawi

“Woke-Washing” Your Company Won't Cut It by Erin Dowell and Marlette Jackson

Connect with Fleur:

Website: https://www.fleurlarsenfacilitation.com/

Twitter: https://twitter.com/FleurLarsen

LinkedIn: https://www.linkedin.com/in/fleurlarsen/

Connect with Erica:

Website: 

http://www.claxonmarketing.com/

https://claxonuniversity.com/

https://www.claxonmarketing.com/wordifier/

Twitter: https://twitter.com/ClaxonMarketing

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]

Erin Dowell, JD, and Marlette Jackson, PhD join Erica to discuss woke washing (“appropriating the language of social activism for marketing purposes”), allyship, advocacy for corporate gain, implicit bias, and the concept of cancel culture. Erin and Marlette ask a series of questions throughout the episode that can help you do a culture audit of your organization at a deeper level.  

 

About Erin and Marlette:

Marlette Jackson, PhD, is an equity and inclusion scholar, practitioner, and consultant who currently serves as the Manager of Diversity & Inclusion at UT Southwestern Medical Center. In this role, Marlette oversees the institution’s strategic approach to promoting a culture of inclusion and belonging.

Erin Dowell, JD, is an equity and inclusion practitioner, investigator, and consultant. Erin advances organizational cultures of diversity, equity, and inclusion by developing policy, outreach, and education initiatives.

Resources referenced in this episode: 

"Woke-Washing" Your Company Won't Cut It by Erin Dowell, Marlette Jackson

“Woke-washing brands cash in on social justice. It’s lazy and hypocritical.” Arwa Mahdawi

Connect with Erin and Marlette:

Website:

https://www.erindowell.com/

https://www.marlettejacksonphd.com/

LinkedIn:

https://www.linkedin.com/in/marlettejackson/

https://www.linkedin.com/in/erinpsdowell/

Twitter: https://twitter.com/ErinForEquity

Instagram: https://www.instagram.com/erinforequity/ 
Email:

[email protected]

[email protected]

Connect with Erica:

Website: 

http://www.claxonmarketing.com/

https://claxonuniversity.com/

https://www.claxonmarketing.com/wordifier/

Twitter: https://twitter.com/ClaxonMarketing

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]

In this episode, Erica and Catherine discuss:

• The benefits of leading from behind the scenes.
• Successful networking as an introvert.
• Understand and embracing the cycle of the event.
• Building a team of diverse backgrounds for a better team.
   

Key Takeaways:

• Get involved in the business to meet people by being of service.
• Know yourself and be aware of how you need to recharge. 
• As a leader help everyone to shine individually and as a team, not one more than another.
• Be a purpose-driven leader and business owner to build a strong and engaged team. 

"My goal when I go to a networking event isn’t to meet everyone in the room."

—  Catherine Rocheleau

About Catherine Rocheleau: Catherine Rocheleau is a three-time best-selling author and Business Impact Strategist who is passionate about creating positive social change through business. She has been a business owner for over 25 years and is the creator of Recession-Proof Business Blueprint and IMPACT Business Blueprint. Through her MoreThanGreen™ program 2% of top-line revenues are donated to charity. 

Small business owners hire her to align purpose and profit because most struggle with a positive money mindset, inconsistent revenues and growth, or high turnover while aiming to create a positive impact. So, Catherine helps them lead from the heart, build resilient systems, strategies, and tactics that differentiates their business from the competition so they thrive, not just survive!

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Connect with Catherine Rocheleau:

Twitter: https://twitter.com/ignitesolutionz 
Facebook: https://facebook.com/igniteleadershipinternational 
Instagram: https://instagram.com/igniteleadership 
Website: https://igniteleaders.com 

E-Book: How to Be A Great Purpose Driven Leader 

Leading on Point and on Purpose

YouTube: https://youtube.com/c/catherinerocheleau 
LinkedIn: https://linkedin.com/in/igniteleadership 
Email:[email protected] 
  

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]

In this episode, Erica and Dean discuss:

• Mission statements generation, differences, and similarities between businesses.
• Creating for a purpose greater than ourselves, to be part of a community.
• Utilizing intuition in business to help support your data. 
• Breaking the pattern of thinking, stop being addicted to the same thoughts. 
   

Key Takeaways:

• Figuring out your purpose, does it coincide with the company as it grows as a business, and as employees grow as people?
• Develop your mission statement while you develop your team.
• Use intuition to keep this focused inward while using also using data-driven strategy to move forward.
• Lived experience is data that we use to make decisions.

"Intuition is about freedom and possibilities." —  Dean Newlund

About Dean Newlund: Dean Newlund is the founder and CEO of Mission Facilitators International, a boutique training and development firm based out of Phoenix Arizona, with the sole purpose of helping organizations become more connected to their purpose and their people.

Founded in 1992, MFI is home to more than a dozen professional coaches, trainers, and strategic planning facilitators. Unlike most other firms where consultants work with their own clients, MFI members work as a team to facilitate growth for leaders and organizations.

Today, Mission Facilitators is a respected company having worked with scores of Fortune 500 companies, nonprofits, educational institutions, and family-owned companies, nationally and in 19 countries. Grounded in age-old wisdom, modern-day learning models, neuroscience, business acumen, and organizational development their approach has helped companies increase sales, engagement, create high-performing teams, and cultivate leaders.

As a skilled facilitator, coach, and trainer, Dean helps teams behave with the discipline found in successful companies and to help companies behave with the supportive culture found in effective teams.

He has trained and facilitated teams in China, the UK, South America, the Middle East, India, Eastern Europe, and Indonesia. For years he had a weekly column on leadership at the Arizona Republic Newspaper. He’s authored dozens of articles and white papers and has presented on the TEDX stage in Bend, Oregon in 2019. And he also has a popular podcast called The Business of Intuition.

Dean wants to change the world grounded in these beliefs: that when we understand our purpose, acknowledge our truth, honor our intuition and forge real connections with others, we all have the power to transform our lives and the workplace. And that as each person cultivates new mindsets and new skills, the fabric of our society is gradually repaired.

 

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Connect with Dean Newlund:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw
Website: https://www.mfileadership.com/
The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/
LinkedIn: https://www.linkedin.com/in/deannewlund/
Twitter: https://twitter.com/deannewlund
Facebook: https://www.facebook.com/MissionFacilitators/
Email: [email protected]
Phone: 1-800-926-7370


CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]

In this episode, Erica and Deborrah discuss:

• Utilizing Linkedin as an online platform for networking and creating a specific way to connect in a business aspect.
• How the fear of saying or doing the wrong thing holds people back on LinkedIn. 
• How to become or utilize brand ambassadors on LinkedIn.
• Ways to optimize your profile and get increased search hits.

Key Takeaways:

• Use an image as “social proof” for your banner image.
• Utilize the name column to list your name and your business, creating a funnel with your profile.
• The job of the first sentence on your profile is to pique interest and get people to open your profile.
• Have two URL event testimonials from the past 6 months on your site at all times. 

"You want the number of your profile searches per week to be over 500 so that you know your profile is fully optimized."

 —  Deborrah Ashley

Deborrah Ashley is ranked in the top 1% of LinkedIn users globally, her LinkedIn advice and strategies have been used to re-engage lost customers, gain Fortune 500 contracts, develop strategic partnerships, and close deals worth $300 million for leaders, start-ups, mid-sized businesses, and business accelerators. In this episode, Deborrah and Erica discuss how to best utilize LinkedIn for networking, ways to optimize your profile and increase search hits, and how to make use of brand ambassadors. 

Books Mentioned: “InSIDER - How To Leverage LinkedIn To Stand Out As The Industry Leader” by Deborrah Ashley

Connect with Deborrah Ashley:

Instagram: @thelinkedinblackbelt
 Website: www.thrivoo.com 
LinkedIn: The LinkedIn Blackbelt
Email: [email protected]
 

Connect with Erica Mills Barnhart: 

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]

Maria Ross is the founder of brand consultancy Red Slice, entrepreneur advisor, and author of multiple books, including her most recent book, The Empathy Edge. Maria chats with Erica about building empathy in the workplace, employee motivation, the importance of taglines, and the importance of listening. The two discuss moving through conflict, building empathy and the practice of being present for yourself and others. 

Books Mentioned: The Language of Emotions by Carla Mcklaren, The Art of Empathy: A Complete Guide To Life’s Most Essential Skill by Carla Mklaren.

Connect with Maria Ross:

Twitter: @redslice
Facebook: Red Slice
Instagram: @redslicemaria
Website: red-slice.com
Blog: red-slice.com/blog
YouTube: Maria J Ross
LinkedIn: Maria J Ros 

Red-Slice-LLC
Email: [email protected]

 Books: 

The Empathy Edge

 Rebooting My Brain 

Connect with Erica Mills Barnhart:

Website: http://www.claxonmarketing.com/about-erica/

http://www.claxonmarketing.com/

http://www.wordifier.com

Twitter: https://twitter.com/ClaxonMarketing

Vimeo: https://vimeo.com/claxonuniversity

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]

In this episode, Erica and Chris discuss:

• The benefit of utilizing popular keyword term searches.
• The benefit and downfall of your product on search engine placements.
• Optimizing a search through names, content, and questions.
• The importance of the product distribution strategy.

Key Takeaways:

• It’s beneficial to work with amazon instead of competing with them.
• Ways to increase your SEO: buy the URL, utilize high-quality backlinks (a link from another site to your site, a.k.a link juice.
• Utilize descriptive product names to work to your search advantage.
• Reverse engineer your search strategy. Ask yourself how someone would find your product or organization? 

"There are 4-5 Billion questions asked to search engines every day." —     Chris Dickey

About Chris Dickey: Chris’s Career has spanned publishing, in-house marketing direction, public relations, and software development. Chris is the owner and founder of Purple Orange Brand Communications, a boutique PR agency that produces small-batch high-quality brand communications mixed with creativity, modern mediums, and a respected authentic voice. Chris has helped dozens of brands go from small business to national sensation - most recently spearheading the PR behind the newly established non-profit Climate Neutral (Named a 2020 “World Changing Idea” by Fast Company Magazine).
 

In 2019 Chris took this strategy a step further by founding Visably – a new marketing / PR SaaS platform that audits search results for brand mentions. He also will introduce us to a new term link juice.

 

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Mentioned: 

ClimateNeutral.org

Connect with Chris Dickey:

Twitter: @visably_seo
Website: visably.com
LinkedIn: Chris Dickey
Email: [email protected]

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]

In this episode, Erica and Brandy discuss:

• The importance of being community-focused.
• Developing leadership teams through education and training.
• Getting the right mix of soft benefits and hard benefits in association marketing.

Key Takeaways:

• Sometimes ideas work out and sometimes they don’t. Use them as an educational experience and move forward.
• There's an important distinction between reacting and responding.
• Find ways to give both instant and delayed gratification so that people's left brain and right brain are engaged and delighted.
• Training and credentialing your staff is vital to help empower them to do even more for others.

"I feel like we can make the world a better place by respecting what others are doing to make the world a better place. And supporting them to do it." —  Brandy Strand

About Brandy Strand: Brandy joined the UNA team in November 2018 and is the Director of Community Relationships. She has a Bachelor of Science in Psychology and a Bachelor of Science in Sociology from the University of Utah and is proud to be the first college graduate in her family. Throughout her education and professional experience, Brandy has been dedicated to being a positive impact in the world. Her work in the nonprofit community has led her to her life's passion: making our world a safe and happy one. Prior to joining the UNA team, Brandy managed statewide membership services, created training, managed large events, helped to shape organizational policy, and contributed to strategic planning efforts.

If she is not out in the community connecting and helping, you can find her traveling with her partner and best friend! From road trips to flights around the world, Brandy loves to land in unfamiliar places and then immerse herself in the culture and community.

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Connect with Brandy Strand:

Twitter: @utahnonprofits
Facebook: Utah Nonprofits
Instagram: @utahnonprofits
Website: UtahNonprofits.org
YouTube: Utah Nonprofits
LinkedIn: Utah Nonprofits Association
Email: [email protected]

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]

In this episode, Erica and Elizabeth discuss:

• Opening the dialogue of accessibility.
• Accessibility of art by socio-economic standards.
• Marketing your businesses toward universal accessibility and recognizing your target population.
• Accessibility and sensitivity training.

Key Takeaways:

• Universal Design on the basis of equity, which levels the playing field while thinking about the audience and users when designing the venue and program.
• Beware of ableist thinking that is dismissive of the experiences that people with disabilities experience.
• Ask the demographic that you are trying to include to help in the planning and for the advice.
• While planning ask yourself, will this be accessible to everyone of all abilities?
  
   

"Creating spaces, programs, and events for everybody." —  Elizabeth Ralston

About Elizabeth Ralston: Elizabeth Ralston has more than 20 years of experience working with nonprofits, government agencies, and academic institutions. She has a Master of Public Health degree from the University of Michigan and a certificate of Nonprofit Management from the University of Washington. 
 

As a Peace Corps Volunteer, Elizabeth experienced first-hand the powerful impact a person can have on others’ lives. She has devoted her life to public service ever since.

Elizabeth works with organizations to engage constituents through capacity building, program delivery, and strategic communications. Her objective is to showcase an organization’s story and impact in a compelling way, attracting more program participants, volunteers, donors, and community partners to its mission. 

Elizabeth is deaf and uses two cochlear implants to hear. An avid patron of the arts, she founded the Seattle Cultural Accessibility Consortium, a grassroots effort to connect arts and cultural organizations with information and resources to improve accessibility for people of all abilities. The consortium is the first of its kind in the Seattle area to address inequities in accessing arts events, programs, and spaces.

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Connect with Elizabeth Ralston:

Facebook: Seattle Cultural Accessibility Consortium
YouTube: Seattle Cultural Accessibility Consortium
Email: [email protected]

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
[email protected]