Communicate for Good

This is the second episode of the Marketing for Good mini-series on Erica’s new FREE ebook: Recharge: Energizing your employees one word at a time. In this episode, Erica expands on the two beliefs around professional and personal lives, and productivity that are highlighted in the Recharge ebook. She emphasizes that words matter so they matter and are full of energy. She then dives into the first of the three C’s: clearing out negative mental clutter. Erica reminds listeners to pay attention to their thoughts and harness the power of the word “and”. Visit https://claxonmarketing.com/recharge/ to download your free copy and follow along!

Resources Referenced:

Ep 43: Culture Eats Marketing for Breakfast: https://podcasts.apple.com/us/podcast/culture-eats-marketing-for-breakfast/id1510085905?i=1000553156640

Recharge ebook: https://claxonmarketing.com/recharge/

Connect with Erica:

Website: http://www.claxonmarketing.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]

On this episode of Marketing for Good, Erica begins a new mini-series all about energy, energy, energy! She dissects the importance of culture, both in the organizational sense and the personal sense. Erica ties organizational culture to the great resignation and urges listeners to energize themselves and their employees in order to connect culture with purpose. This mini-series will take a deep dive into Erica’s new FREE ebook: Recharge: energizing your employees one word at a time. Visit https://claxonmarketing.com/recharge/ to download your free copy and follow along!

Resources Referenced:

Recharge by Erica Mills Barnhart: https://claxonmarketing.com/recharge/

Ep 27: Do your mission, vision, and value have purpose?: https://podcasts.apple.com/us/podcast/marketing-for-good/id1510085905

Culture eats strategy for breakfast by Bernard Ross: https://www.managementcentre.co.uk/downloads/Culture_eats_Strategy_for_Breakfast.pdf

The Purpose Mindset by Akhtar Badshah: https://purpose-mindset.org/

McKinsey Report 2021: https://www.mckinsey.com/featured-insights/2021-year-in-review

Ep 41: Why words matter:  https://podcasts.apple.com/us/podcast/marketing-for-good/id1510085905

Connect with Erica:

Website: http://www.claxonmarketing.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]

On this episode of Marketing for Good, Erica challenges three beliefs often held in the marketing space. She urges listeners to unleash their inner awesomeness by shifting their mindsets on what is holding them back. Erica closes the episode by daring listeners to look within themselves to identify marketing beliefs they hold that undermine success.

Resources Referenced:

Ep 3: Marketing is Not a Dirty Word: https://podcasts.apple.com/us/podcast/marketing-is-not-a-dirty-word/id1510085905?i=1000473529125

Ep 5: Who Are Your True Believers: https://podcasts.apple.com/us/podcast/who-are-your-true-believers/id1510085905?i=1000474227645

Connect with Erica:

Website: http://www.claxonmarketing.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]

In this episode, Erica explores the energetic force of words and why the words you choose matter. She invites listeners to be more attentive to the words that they use, and to think about how the energetics of language can be used to increase the impact of their messaging. Erica also challenges listeners to play with the energetics of language in their personal life - whether through text messages or conversations with friends.

Resources Referenced:

-Ep 12: Megan McNally: The Good Enough Bucket: https://podcasts.apple.com/us/podcast/megan-mcnally-the-good-enough-bucket/id1510085905?i=1000479053931

-Ep 27: Do your mission, vision, and values have purpose?: https://podcasts.apple.com/us/podcast/do-your-mission-vision-and-values-have-purpose/id1510085905?i=1000504986603

Connect with Erica:

Website: http://www.claxonmarketing.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]

In the third and final episode of the Guy Kawasaki mini masterclass on modern day marketing, Erica and Guy spend time discussing blogging, podcasting and whether these forms of marketing are still making an impact. Guy talks about how to know when you should pivot and when it is worth sticking something out. The episode wraps up with Guy talking about his current projects he’s working on, and he asks Erica to critique his podcast.

Resources Referenced:

Remarkable People Podcast episode with Jodi Kantor: https://apple.co/3jErkDU

About Guy:

Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

Connect with Guy:

Instagram: https://www.instagram.com/guykawasaki/?hl=en

Twitter: https://twitter.com/GuyKawasaki

Facebook: https://www.facebook.com/guy

LinkedIn: https://www.linkedin.com/in/guykawasaki

Text: 831-609-0628 

Connect with Erica:

Website: http://www.claxonmarketing.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]

In the second episode in our three-part mini masterclass on modern day marketing with Guy Kawasaki, the conversation shifts to technology and the influence of influencers. Erica and Guy talk about the empowerment (and abuse) that comes with new tech, AI digital influencers, and how Guy helped democratize computing with Macintosh and design with Canva. Erica poses the question to Guy: “if you had a magic wand, what is one thing you’d change about marketing?” and his answer might surprise you. 

Resources Referenced:

Remarkable People Podcast episode with Martin Lindstrom: https://apple.co/3jDdmlH

Marketing for Good episode with Johnathan Silver: https://apple.co/3gY6nSO

Marketing for Good episode with Mita Mallick: https://apple.co/3zGFMky

About Guy:

Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

Connect with Guy:

Instagram: https://www.instagram.com/guykawasaki/?hl=en

Twitter: https://twitter.com/GuyKawasaki

Facebook: https://www.facebook.com/guy

LinkedIn: https://www.linkedin.com/in/guykawasaki

Text: 831-609-0628 

Connect with Erica:

Website: http://www.claxonmarketing.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]

This is the first episode in a three-part mini masterclass on modern day marketing with Guy Kawasaki. During this episode, Guy and Erica talk about personal branding: whether it is important or not and if we should even be thinking about it. They also discuss authentic messaging, using your platform to advocate for good, and Guy shares his thoughts on public speaking. 

Resources Referenced:

Remarkable People Podcast: https://guykawasaki.com/remarkable-people/

About Guy:

Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

Connect with Guy:

Instagram: https://www.instagram.com/guykawasaki/?hl=en

Twitter: https://twitter.com/GuyKawasaki

Facebook: https://www.facebook.com/guy

LinkedIn: https://www.linkedin.com/in/guykawasaki

Text: 831-609-0628 

Connect with Erica:

Website: http://www.claxonmarketing.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]

In this episode of Marketing for Good, Erica is joined by inclusive marketing extraordinaire, Mita Mallick. They discuss colorism in marketing, the impact of changing demographics, and recommendations for meaningful and inclusive marketing. Mita talks about how representation on social media has shifted, shattering stereotypes and shifting cultural narratives. She also gives you concrete ways to measure your impact. Do the work now, don’t wait. 

Resources Referenced:

Carta: https://www.carta.com/

Marketing Still Has a Colorism Problem: https://hbr.org/2021/05/marketing-still-has-a-colorism-problem

Diverse and Engaged: https://www.diverseandengaged.com/

Nielsen Demographics Research: https://www.nielsen.com/us/en/insights/demographics/

Woke Washing Your Company Won’t Cut It: https://hbr.org/2020/07/woke-washing-your-company-wont-cut-it

About Mita: Mita Mallick is a corporate change-maker with a track record of transforming businesses, who gives innovative ideas a voice and serves customers and communities with purpose. She is currently the Head of Inclusion, Equity and Impact at Carta and formerly was the Head of Inclusion and Cross Cultural Marketing at Unilever. She has had an extensive career as a marketer in the beauty and consumer product goods space. Mallick is a LinkedIn Top Voice, a contributor for Entrepreneur, and her writing has been published in Harvard Business Review, Fast Company and Business Insider.

Connect with Mita :

LinkedIn: https://www.linkedin.com/in/mita-mallick-2b165822/

Connect with Erica:

Website: 

http://www.claxonmarketing.com/

https://claxonuniversity.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]

Erica shares marketing wisdom tidbits in this mini episode! She covers the topics of ideal versus idealized marketing, whether your identity statements (mission, vision, value) are opening or closing doors, and the importance of quietude. Are you focusing on what is ideal for your organization given the resources you have? Are your identity statements short and impactful? Do you know the message your audience is receiving versus the message you are sending? This episode will leave you reflecting on your organization's marketing practices. 

Resources Referenced:

-Two Beats Ahead by Panos A. Panay and R. Michael Hendrix: https://twobeatsahead.com/

-Ep 27: Do your mission, vision and value have purpose?: https://podcasts.apple.com/us/podcast/do-your-mission-vision-and-values-have-purpose/id1510085905?i=1000504986603

-Complete Nonprofit Marketing Course: https://claxonuniversity.com/

Connect with Erica:

Website: 

http://www.claxonmarketing.com/

https://claxonuniversity.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]

In this episode of Marketing for Good, Erica is joined by Stephen Robinson to discuss code-switching, the power language holds, and the mixed implications of using jargon. They talk about how personal liberation and other more tangible work can create equitable outcomes, and how the world is calling for leaders to listen. 

Resources Referenced:

Seattle Foundation: https://www.seattlefoundation.org/

Ep 18: Maria Ross: https://podcasts.apple.com/us/podcast/maria-ross-the-empathy-edge/id1510085905?i=1000488984335

Leticia Nieto: https://www.stmartin.edu/directory/leticia-nieto-psyd-lmft-tep

Give Well: https://www.givewell.org/

Audre Lorde: https://www.poetryfoundation.org/poets/audre-lorde

Ep : Marlette Jackson & Erin Dowell: https://podcasts.apple.com/us/podcast/marlette-jackson-erin-dowell-are-you-guilty-woke-washing/id1510085905?i=1000495260222

“Woke-Washing” Your Company Won’t Cut It: https://hbsp.harvard.edu/product/H05QM9-PDF-ENG?itemFindingMethod=Catalog

Ep 24: Beth Castleberry: https://podcasts.apple.com/us/podcast/beth-castleberry-building-your-marketing-house/id1510085905?i=1000498812767

About Stephen:

As a philanthropic advisor, Stephen brings contemplative practices and rigorous qualitative methods to shape conversations and decisions. He draws on these tools as he advises families and individuals on effective philanthropic strategies to support community interests, realize philanthropic impact and unlock their full generosity potential.

Connect with Stephen:

LinkedIn: https://www.linkedin.com/in/stephen-robinson-b707641a/

Twitter: https://twitter.com/HumansAreGood_B

Connect with Erica:

Website: 

http://www.claxonmarketing.com/

https://claxonuniversity.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]