Communication Strategy That Works

In this final episode on the theme of learning and development this month, and integrating new skills we take a look at some practicalities. Let's face it, skilling up isn't just an option; it's a necessity for staying relevant and competitive in the field. We'll explore the importance of continuous skill development in PR and Marketing, how to identify skill gaps, and practical steps to enhance your abilities without breaking the bank.

So let's dive in!

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

Today I present practical insights on integrating AI to streamline your team's processes and enhance collaboration. Drawing from my recent conversation with Ben Lee, let's elevate your content, energize your team, and optimize performance.

Let's jump in!

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

Ben has been working with GenAI at Bidwells since early 2022, determined to focus on the art of the possible. Having seen a few technological shifts in a 20-year career as a journalist, public affairs consultant and PR professional, Ben quickly recognised this one as the most seismic.

So when ChatGPT landed in late 2022 his team were already using AI tools each day to transcribe interviews, edit videos and create content. Since then, Ben has been focused on leading AI adoption across his business and speaks regularly on the topic.

His team won Best Use of AI in the 2023 B2B Marketing Awards after delivering a four-figure ROI for their AI adoption work.

So let's dive in!

Links mentioned in this episode:

Descript - https://www.descript.com/

Fireflies - https://fireflies.ai/

Japer - https://www.jasper.ai/

ChatGPT Team -https://openai.com/chatgpt/team

Microsoft CoPilot -https://news.microsoft.com/reinventing-productivity/

Follow Ben on LinkedIn: https://www.linkedin.com/in/benlee22uk/

Welcome to the final episode on the January measurement and evaluation theme! Today we're looking at three ways to set yourself up for success using measurement and evaluation techniques.

So let's dive in!

Links mentioned today:

Track your success with my free measurement framework:

https://mailchi.mp/henbe.co.uk/1g85gwokl5

Building on the recent Deep Dive with Adam Driver and January's measurement and evaluation theme, I explore a bit more about how SEO can specifically help your PR campaigns.

In today's digital age, the landscape of Public Relations (PR) has transformed significantly, with Search Engine Optimization (SEO) emerging as a pivotal tool for gauging the effectiveness of PR campaigns.

Let's dive in!

Links mentioned today:

Deep Dive with Andy Barr: https://henbe.co.uk/2023/02/23/ep-114-deep-dive-with-andy-barr-all-things-digital-pr/

Today I am delighted to have on the podcast Adam to unpick and demystify SEO or search Engine Optimisation as part of January's measurement and evaluation theme. Adam originally trained as a journalist and has experience on both sides of the agency divide having been in-house and an account director at an agency. Adam has been a CIPR Chartered Public Relations professional since 2020.

Adam set up Authentic comms in 2020, and describes his work as delivering in a 'channel neutral, sector agnostic' way, focusing on the audience(s) much like me! So we chat about a LOT of things including starting a business in a pandemic, measurement and evaluation and, of course, he provides us with a simple approach to getting started with SEO.

So let's dive in!

Links mentioned in this episode:

Find out more about his SEOhhh™️ and LinkedIn coaching at ww.authenticcomms.co.uk.

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

Today, I want to talk about the process of creative thinking. Long ago I read a book by PR Practitioner Andy Green called Creativity in PR. He highlights the importance of creativity in virtually every project.

Today I share some resources for creative thinking with you.

You see, creative thinking is essential for innovation, whether it be writing, designing, or strategising. Often, people break creative thinking down into five stages of creativity. So let's explore what the creative process entails and how each stage builds upon the previous one.

It'll certainly come in handy the next time you embark on your creative journey! Simply click on the tags for a full description of each stage.

Let's dive in!

Links in this episode:

Andy Green's book:

https://www.amazon.co.uk/Creativity-Public-Relations-PR-Practice/dp/0749456507

Lateral Thinking book:

https://www.amazon.co.uk/Lateral-Thinking-Creativity-Edward-Bono/dp/0241257549/ref=sr_1_3?crid=18UZVINHMZI48&keywords=lateral+thinking+debono&qid=1702034408&s=books&sprefix=lateral+thinking+de%2Cstripbooks%2C74&sr=1-3

Thinking hats book:

https://www.amazon.co.uk/Six-Thinking-Hats-Edward-Bono/dp/0241257530/ref=sr_1_1?crid=2IAB8XJE17AZ8&keywords=six+thinking+hats&qid=1702034439&s=books&sprefix=6+hats%2Cstripbooks%2C68&sr=1-1

For more broader understanding of how we think:

Thinking Fast and Slow by Daniel Kahneman

https://www.amazon.co.uk/Thinking-Fast-and-Slow/dp/B006QXGLA8/ref=sr_1_1?crid=AFOYJK5Y3CCZ&keywords=thinking+fast+and+slow+by+daniel+kahneman&qid=1702034530&s=books&sprefix=thinking+fast+and+slow%2Cstripbooks%2C73&sr=1-1

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

In today's episode, we'll be taking some notes from the deep dive and unpacking in more detail creativity related to your environment, and also procrastination. We'll uncover the challenges of creativity in comms and PR, the importance of choosing your battles wisely, and how seemingly unrelated factors can influence our creative prowess.

Here are a couple of things you may not know to weave into your strategy

Let's dive in!

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

As we kick off December's creativity theme, I am delighted to welcome back to the podcast Helen Reyolds founder of Comms Creatives. Why creativity this month? Because we often get stuck in 'doing the do' and finding the time to lift ourselves out, reflect and put some effort into thinking can be hard especially when you work in a busy comms team. So this month Helen and I kick things off by covering a variety of subjects around where to get your inspiration from to how to unboring your content, with some interesting examples thrown in!

Helen is an award-winning social media expert trainer, international speaker on TV, radio and podcasts, avid doodler and founder of Comms Creatives.

She's helped hundreds of corporate comms pros in organisations such as BBC Studios, Macmillan Cancer Support, and Manchester City Council to:

• inject much-needed creativity into their social media

• increase their online reach and engagement

• and have lots of fun in the process!

Through her business Comms Creatives she's on a quest to bring inspiration, support and most importantly – creativity back to your life and work as a comms pro.

So let's dive in!

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

Today on the podcast as part of November's focus on brand tracking and insights, I take a look at customer feedback and how it can be used to improve brand reputation.

Looking after our customers has never been more important. Competition is fair and platforms a plenty for people to take to and give their positive, or negative, opinions about your brand, product or service.

How does this relate to PR - well it's about public perceptions and how we can influence opinion so intrinsically linked in fact.

So today I am exploring the significance of customer feedback and three actionable steps to succeed in this critical area.

So let's dive in!

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.