Communication Strategy That Works

Remember when we dug deep into brand reputation and its importance in our previous episode? Well, today, we're taking it a step further as part of our reputation and insights series this month. Buckle up because we're exploring the captivating relationship between brand reputation, Gen Z, and the power of honest communication. And include 3 conversation starters to have honest and transparent communication around ESG.

In today's fast-paced and socially conscious world, brand reputation has become a crucial element for an organization's success. The incredible influence of Gen Z, the demographic cohort that follows Millennials, is shaping the reputation landscape.

Let's dive in!

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

Today I'm delighted to have on the podcast, Steve Leigh, from Sensu Insight.

In 2022, he left his role as a director of a large, independent PR agency to start Sensu Insight. He helps in-house PR agencies, and C-suite teams make sense of reputation, sales and audience behaviours, and how all of these things impact communications and market issues.

Join us as we 'Deep Dive' into PR measurement and evaluation, how to use research to improve your brand's reputation, and much more.

Let's dive in!

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

Artificial Intelligence and PR are becoming increasingly intertwined as we grapple with the pros and cons in real-time. As professionals, we recognise the immense potential of leveraging this technology to enhance strategies and deliver more impactful messages to their target audience. I find I am using it more and more as I find new tools and think 'oh yeah, is there an AI for that?'

In this episode, we will delve into the various ways AI can be used in public relations, not listing the tools but the how - focusing on three key areas: sentiment analysis, chatbots, and automated content creation.

These AI-powered tools are revolutionising the PR & Comms landscape, enabling us to gain deeper insights, engage in real-time conversations, and streamline content creation processes.

Let's dive in!

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

I'm delighted to have on the podcast this week Jo Twiselton, human change specialists, executive coach, facilitator and consultant. Jo is also a qualified executive and wellbeing coach.

She works with leaders, managers and teams, who want help during times of upheaval, and she does this through her business Twist Consultants. Jo's worked with lots of people over the years, she has worked across tech transport, healthcare, media, and service industries, helping them create change for the better for many, many years. By focusing on the fundamentals of human change, Jo's specific approach is designed to help minimise organisation disruptions in times of change. And we talk about everything today, mostly about Jo's squiggly career and how that can lead to really rounded skill sets. She talks about what big changes and how any kind of change can affect people in an organisation. Plus, she shares some tips and links with us all that Jo has her own podcasts coming out in 2024.

Let's dive in.

How to get in touch with me:

www.twistconsultants.co.uk

LinkedIn: https://www.linkedin.com/in/jotwiselton/

Twitter/X - @jotwis

Links mentioned in this episode:

Twist Consultants Wellbeing and Change Report

https://www.twistconsultants.co.uk/downloads

Further info:

Wraw (Workplace Resilience and Wellbeing): https://www.twistconsultants.co.uk/resilience-wellbeing

Health and Safety Executive - 6 management standards - https://www.hse.gov.uk/stress/standards/

Get started on improving listening skills (blog post): https://www.twistconsultants.co.uk/blog/want-to-improve-your-listening-skills-and-have-better-conversations-this-might-help?rq=listening

Wellbeing and resilience report for SMEs:

https://whatworkswellbeing.org/wp-content/uploads/2020/01/small-business-Oct2018.pdf

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

I am really pleased to be back with fresh content this Autumn after a short break over the summer. I also have some news - for the next 6 months, the podcast will have 3 monthly episodes that will combine into one theme, hopefully with a guest episode 'deep dive' and some useful tools and insights.

It's a trial I am doing based on feedback for longer episodes. I didn't just want to do longer episodes in the same format, so I am switching it up a bit and would love to hear what you think!

I hope you like it.

Kicking off in October we have a theme of communication, well-being and productivity in the workplace;

- Why autumn is a good time to focus on productivity as we all get asked to do more (with less)

- A 'Deep Dive' on Wellbeing, Communication and Change with Jo Twiselton

- How AI is impacting our teams and tasks in real-time; and how to use this to your advantage

So let's dive in with this latest episode shall we?

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

Today, I delve into five valuable suggestions on how public relations (PR) can considerably influence the sales procedure by concentrating on the "know, like, trust" elements of a client's experience with your company.

I cover an essential approach to this task and 5 tips to get started.

Let's dive in!

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

If you are looking to change behaviour with your campaign, it's crucial to design the most effective messages to influence people's outlook and actions. One popular method for optimising these messages is A/B testing. In this episode, I'll explain what A/B testing is, how to conduct it in behaviour change campaigns, and tips for maximising its effectiveness.

I cover what A/B testing is for comms pros, and seven tips on how to get started.

This episode was inspired by a 'Deep Dive' episode with behaviour change expert, Shayoni Lynn of Lynn Globalwhoit was a pleasure to host on the pod earlier in the year. I've added the link to the show notes today so you can listen to that whole episode.

Let's dive in!

Links in this episode:

Shayoni Lynn on Behaviour Change:

https://henbe.co.uk/2023/01/19/ep-110-deep-dive-with-shayoni-lynn-part-one-behavioural-science-and-pr/

Statistical Significance - Meaning:

https://www.qualtrics.com/uk/experience-management/research/statistical-significance-calculator/?rid=ip&prevsite=en&newsite=uk&geo=GB&geomatch=uk

Lynn Global:

https://lynn.global/

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

Today, I'm exploring how customer problems can be a valuable source of ideas for PR campaigns. You'll learn how to turn those ideas into successful campaigns, what makes a good campaign, and how to measure its success. And a couple of great examples along the way.

This episode was inspired by a recent Deep Dive with Ayo Abbas on Campaigns - check the link in the show notes.

Let's dive in!

Links for show notes:

How to use campaigns in your strategy 'Deep Dive' with Ayo Abbas: https://henbe.co.uk/2023/05/25/ep-127-deep-dive-how-campaigns-can-improve-your-strategy/

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

As communicators, we must recognise that our roles require essential attributes including; active listening, empathy, curiosity, tenacity, analytical thinking, and creativity.

Today, I explore these essential skills. And This week's episode relfects back on a Deep Dive with Jenni Field where we talked about the softer skills needed to make a great internal communicator - which I think actually are good skills whether you are internal or external.

Let's dive in!

Links mentioned in this episode:

51. Deep Dive with Jenni Field

https://henbe.co.uk/2021/12/02/ep-51-strategic-internal-communications-how-to-go-from-chaos-to-calm/

ITV recently added an audio blog for their contestants on Love Island in a move to make their content more accessible after criticism that it wasn't accessible to all. So this week I discuss audio-first content creation and how it boosts accessibility. If you want to learn more, stay tuned as we delve into how you can use the power of sound to reach and engage with a broader audience.

Let's dive in!

Links mentioned in this episode: https://literacytrust.org.uk/research-services/research-reports/the-role-of-audiobooks-to-engage-reluctant-readers-and-underrepresented-children-and-young-people/

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor – [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.