Today, we're bringing you an interview with Matt Gartland, CEO of Smart Passive Income, which you may know as Pat Flynn's community. Matt is letting us behind the scenes of what it's like to be a CEO, what kind of role he plays in the company and how switching to a community-focused offer has led to such a high retention rate.

Key Takeaways:

Intro (00:00)

Matt’s favorite community (01:45)

How did Matt get to be the CEO of SPI, what are his career milestones? (04:25)

If Matt were to describe SPI today, how would he describe it? (09:26)

How is Matt's pathway piece contributing to high completion rates, and then what about the community accountability cohort? (14:04)

Psychology of the offer and how Matt packages and presents the offer differently (26:04)

Episode wrap-up (44:27)

Additional Resources:

Matt’s website: https://www.smartpassiveincome.com/community/

Matt’s Our All-Access Pass (AAP) community: https://www.smartpassiveincome.com/all-access/

How to Navigate Change in Your Community Episode: https://www.shanalynn.com/podcast/navigate-change-in-your-community-like-a-pro

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Get ready to join Shana on the ultimate adventure. She's been dreaming of attending a Savannah Bananas baseball game for years, and now she's finally done it. The insights and knowledge she's gained from this once-in-a-lifetime experience are beyond incredible, and she's bursting with excitement to share them with you. 

You won't want to miss a moment of this unforgettable journey!

Key Takeaways:

Intro (00:00)

What Shana loved about Savannah Bananas (01:13)

Cause and the Purpose of Savannah Bananas (04:35)

Core principles (06:19)

Three lessons stood out to Shana from the show (08:15)

Episode wrap-up (22:00)

Additional Resources:

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Why do members stay with you year after year, month after month, way longer than your average member?

Have you ever wondered about that? In today's episode, Shana will give you a very simple question to ask to find out the answer.

Key Takeaways:

Intro (00:00)

What is the difference between the reason why people join and the reason why they stay? (01:33)

One question we asked in a recent member survey allowed us to determine why people stayed with us for so long (02:58)

Can we just sell a community when we sell the program? (06:20)

Shana’s recommendation (10:19)

Episode wrap-up (12:58)

Additional Resources:

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Are you running an online course or membership site? You might have heard the buzz about evergreen campaigns and the promise of continuous sales without the need for constant launches. But it can feel complicated and overwhelming. That's why we've brought in Scott Paley, an expert in scaling with evergreen methods. 

In this episode, he shares three traps to avoid and a valuable resource to up your evergreen game. With experience scaling a membership to over 5,000 members, Scott works specifically with membership site owners to achieve evergreen success. Get ready to learn some valuable lessons about going evergreen and take your online business to the next level.

Key Takeaways:

Intro (00:00)

Scott’s favorite community (02:04)

What does Scott think about Evergreen? (05:49)

What is the launch plateau according to Scott? (10:26)

What are the things to look for or avoid if moving into the evergreen space or trying to scale? (13:28)

What does the evergreen calculator do? (20:59)

Episode wrap-up (42:35)

Additional Resources:

FREE Evergreen Calculator: https://evergreenedge.com/shana 

Scott’s Instagram account: https://www.instagram.com/evergreen_edge

Learn how to work with Shana: www.shanalynn.com 

Learn more about Shana’s Community Training Program: www.communitycultivated.com

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

In this episode, Shana gives you some words of wisdom and highlights the significance of identifying and prioritizing problems in your business. She encourages business owners to make data-driven decisions and focus on the things that cause their biggest bottlenecks. Her goal is to get you to think strategically and be intentional in problem-solving in a business, rather than creating unnecessary problems or focusing on minor issues. 

It's an insightful episode you won't want to miss!

Key Takeaways:

Word of Wisdom [00:00:00] Introduction to the importance of paying attention to a specific issue in business, without specifying what it is.

Identifying the Right Problem [00:01:10] Importance of identifying the right problem to solve in business, using an example of a business owner who wanted to update her pitch deck.

Solving Problems that Need to be Solved [00:03:49] Encouragement to focus on solving problems that need to be solved, rather than creating problems that don't exist, and to prioritize based on impact.

Additional Resources:

Learn how to work with Shana: https://www.shanalynn.com

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate 

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Get ready to unlock the secret to keeping your community engaged! In this episode, Shana shares a hidden gem in the human brain that will revamp your engagement strategy. Don't miss out on this game-changing insight.

Key Takeaways:

Intro (00:00)

Shana’s idea about how to create more engagement in your community (01:17)

Shana offers over 77 ways to connect with members of your community (11:36)

Episode wrap-up (12:06)

Additional Resources:

Shana’s 77+ Connection Ideas for a Stronger Community

Learn how to work with Shana: www.shanalynn.com 

Learn more about Shana’s Community Training Program: www.communitycultivated.com

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Get ready for a double dose of Dayna Abraham. As a bestselling author with nearly two books under her belt, she's also a mom of three and founder of Calm the Chaos, with three thriving memberships to her name. 

In this episode, join Shana in discussing the secrets behind Dayna’s success. Learn how her memberships come together seamlessly and how she juggles being an entrepreneur and a parent with grace and ease. Don't miss out on this inspiring conversation.

Key Takeaways:

Intro (00:00)

Dayna’s favorite community (02:52)

Gain insight into Dayna’s journey of starting with one membership and expanding to three (05:33)

Dayna’s big why (35:01)

Dayna's tips for entrepreneurs who are listening or have felt like their business is taking over their lives (39:47)

Dayna’s core principles that she teach inside of her program (47:30)

Episode wrap-up (52:32)

Additional Resources:

Dayna’s website: https://calmthechaosbook.com/

Dayna’s Facebook Page: https://www.facebook.com/LemonLimeAdventures

Dayna’s Instagram: https://www.instagram.com/lemonlimeadventures/

Dayna’s YouTube Channel: https://www.youtube.com/c/Lemonlimeadventuresblog

Dayna’s TikTok account: https://www.tiktok.com/@daynadabraham

Learn how to work with Shana: www.shanalynn.com 

Learn more about Shana’s Community Training Program: www.communitycultivated.com

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Get ready to embrace a surprising and powerful concept that will revolutionize the way you serve your community. Shana will share her insights and give you three practical ways to apply this concept right away. Don't miss this episode!

Key Takeaways:

Intro (00:00)

Based on Shana's perspective, what is your job as a community leader? (00:45)

Shana's three surprising ways to serve your community better (01:14)

Episode wrap-up (07:09)

Additional Resources:

Learn how to work with Shana: www.shanalynn.com 

Learn more about Shana’s Community Training Program: www.communitycultivated.com

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Get ready to discover the ultimate game-changer for your business! Shana is about to reveal the most important number that every business owner, regardless of their niche, must know. If you're running a membership site, her insights will be particularly valuable. She'll explain why this number is vital and show you how to calculate it like a pro. Don't miss out on this exclusive knowledge that can take your business to the next level!

Key Takeaways:

Intro (00:00)

What is Lifetime Value? (02:34)

How to calculate your retention rate (03:59)

How do you calculate your Lifetime Value or LTV? (05:15)

Episode wrap-up (13:59)

Additional Resources:

LTV Calculator: www.memberltv.com

Learn how to work with Shana: www.shanalynn.com 

Learn more about Shana’s Community Training Program: www.communitycultivated.com

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!

Have you heard about the importance of frameworks in building a successful business? 

We're excited to share insights from renowned entrepreneur and strategic thinker, Mel Abraham. With decades of experience in the industry, Mel has mastered the art of creating winning frameworks that guide businesses to success. Learn how to use frameworks to build your brand, increase conversions, and help members achieve their goals. 

Join us as we explore Mel's unique talents and strategies for creating a winning framework.

Key Takeaways:

Intro (00:00)

Mel’s favorite community (05:01)

How did Mel discover the power and the beauty of frameworks?  What made the framework piece so important to him? (08:17)

Different learning styles according to Mel (18:41)

The four things that Mel would like to see in a framework (21:07)

How to leverage frameworks to keep people engaged and help them succeed (27:45)

The three critical outcomes of an affluent entrepreneur (28:57)

Mel identifies three systems in place (31:20)

Episode wrap-up (44:23)

Additional Resources:

Mel’s website: www.melabraham.com

FREE Framework Formula: http://melabraham.com/frameform/

Instagram: @melabraham9

Where you can leave a question, record a question, and I can bring it on my show.: askmelnow.com

Learn how to work with Shana: www.shanalynn.com 

Learn more about Shana’s Community Training Program: www.communitycultivated.com

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!