Community Inc.

dbt Labs created the industry standard solution for data transformation, pioneered the field of analytics engineering, and earned a valuation of over $4 billion along the way.

At the heart of it all is its 100,000 member-strong community - one of the largest communities in the data analytics space. That community generates a massive 80% of its inbound leads and its customers include the likes of JetBlue, Hubspot, Vodafone, and Dunelm.

In this deep dive, we take a look at the pivotal role played by community in crowning dbt Labs category kings.

Here’s what to expect:

✅ Origin Story: How dbt Labs and its community got started.

✅ Category Creation: How they have leveraged community to create a category.

✅ Growing Pains: Why its strategy has had to evolve as it has grown.

✅ Return on Community: What value it creates for members and the value it derives for its own business.

Read the article and check out the sources at: https://community.inc/deep-dives/community-growth-dbt-labs

Community has been part of the Figma founding team's ethos from day one.

Just over 10 years later, they've amassed some 4 million+ users, including teams at Microsoft, Uber, and the New York Times.

They’ve done so well, the design software behemoth Adobe is now trying to buy it for $20 billion.

In this deep dive, we take a look at how its community-led strategy has evolved as the organization has grown and the pivotal role played by the Designer Advocate.

Here’s what to expect:

✅ Origin Story: How Figma and its Friends of Figma community got started.

✅ Community Everywhere: How they tapped into existing design communities to kickstart growth.

✅ Community-driven Sales: The programs they use to power self-serve and enterprise sales.

✅ Return on Community: The value created for members and it derives for its own business.

Read the article and check out the sources at: https://community.inc/deep-dives/community-growth-figma

Sephora is a beauty empire. It has bucked retail downturn trends by opening over 1,000 new stores and expanded into 12 new countries over the last decade.

Its success lies in its mastery of bringing offline and online customer journeys together into a holistic shopping experience. A key part of that is its Beauty Insider community.

In this deep dive, we break down how it has achieved omnichannel success while its many high street competitors have failed, and the role played by community.

Here’s what to expect:

✅ Origin Story: How Sephora and its Beauty Insider community got started.

✅ Omnichannel Alignment: How community is used as part of its Any Time, Anywhere on Any Device strategy.

✅ Key Growth Programs: What made its community site the go-to destination for beauty enthusiasts and how this delivers business growth.

✅ Return on Community: The value created for members and it derives from its community efforts.

Read the article and check out the sources at: https://community.inc/deep-dives/community-growth-sephora

GitLab is a company built around community principles from its first commit. A champion of openness and transparency, it has become a leader in the DevSecOps space with an estimated 30M users.

Thanks to its open-source community, more than 3,000 people have contributed code to GitLab. Community contribution is a core growth driver, forming part of its Dual Flywheel growth model. This deep dive takes a look at the programs that enable this flywheel and how it delivers business results.

Here’s what to expect:

✅ Origin Story: How GitLab and its community got started.

✅ Dual Flywheel: How community enables product development and adoption.

✅ Key Programs: The programs that keep the flywheel going and get results.

✅ Return on Community: Value GitLab creates for members and its business.

Read the article and check out the sources at: https://community.inc/deep-dives/contribution-gitlab