How can community-building transform your marketing strategy?

In this episode of The Hard Corps Marketing Show, I sat down with Paul Jones, Founder of Bridgio and Fractional Community Strategist. Paul brings his expertise in creating powerful, authentic communities that drive customer loyalty and engagement, sharing key insights into the shift from traditional marketing to community-building.

Paul discusses why traditional marketing methods—especially relying heavily on paid ads—are no longer as effective as they once were. He explains how building communities that genuinely solve customer problems, rather than just focusing on generating leads, can result in more meaningful, long-term growth.

In this episode, we cover:

• Why traditional marketing is failing and what to do about it
• The importance of building authentic communities and fostering customer relationships
• Creating a sense of belonging through intentional community-building
• How understanding customer pain points leads to better solutions and stronger engagement
• The role of community in driving brand loyalty and awareness

If you’re ready to shift your marketing strategy and build a stronger, more engaged community, this episode is filled with actionable insights you won’t want to miss!

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Connect with Paul:

• LinkedIn: https://www.linkedin.com/in/pauljones101/  
• Company website: https://bridgio.io/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• Youtube: https://youtu.be/HmfMVbmlOaU

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/