Episode Description

Jared and I sat down with Jeff Chang from The Apartment and it felt like talking shop with an old friend who still wakes up excited to make pictures. We dig into how to protect the art, why composition is really about proportion, and how trust with your couples unlocks the best frames.

If you are tired of rinse and repeat, this one is a reset. PHOTOCO members get an Aftercast where Jeff lays out simple steps to last a full career without losing joy. Join us at mileswittboyer.com/photo for the Aftercast and all the perks.

Guest
Jeff Chang of The Apartment

What we cover

• The artist struggle and how to keep your work fresh after nearly two decades

• Composition as proportion and the bento box way to see a frame

• Why connection comes first and direction works better after that

• Partnership in the field and how a trusted teammate lifts everything

• Burnout myths and the habits that make room for joy

• Chasing trends with taste including direct flash and when to move on

Join PHOTOCO for the Aftercast with Jeff
Members get a bonus episode with Jeff’s practical roadmap for longevity, portfolio evolution, and upgrades to client experience. Grab access at mileswittboyer.com/photo and listen today.

Links

• PHOTOCO membership and Aftercast access: mileswittboyer.com/photo

• How we use AI to buy back time with Imagen AI: https://imagen-ai.com/?ref=mileswittboyer

• Subscribe and review on Apple and Spotify

• Membership info any time: mileswittboyer.com/photo

• People first wins. When couples feel known, the photos breathe

• Proportion matters. Let parts of the frame rest and place your subjects with intention

• The right shot looks different for every couple. Build a toolkit and pivot fast

• A good partner doubles your eyes and calms the room

• Joy sticks around when you protect time for the art and keep the business simple

• Start with connection. Take two minutes off camera and remind your couple what this day means

• Guide with a steady flow. Gentle prompts keep energy up and nerves down

• Build your nine pack. Three prompts for movement, three for stillness, three for close connection

• Scout for proportion. Find light and lines first, then place people where the frame already sings

• Tag team. If you work with a partner, trade two minute windows to chase a bold idea

• The Apartment origin story and why simple names stick when they come from real life

• The bento box metaphor you will never unsee

• Why in person meetings book higher than Zoom and how that trust shows up in the work

• The real way to avoid burnout and keep loving the craft

• Welcome and why this one matters

• The Apartment origin

• Composition as proportion

• Trust before direction

• Partnership on a wedding day

• Longevity and protecting the art

• Aftercast invite

If this conversation fired you up, come sit with us inside PHOTOCO. The Aftercast with Jeff is loaded with step by step ideas you can put to work on your next wedding. Join now at mileswittboyer.com/photo. Bring your questions to the next live call, grab the bonus resources, and keep the momentum going.

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