Getting the most out of our time is one of the most vital skills any business owner can have. There are many factors surrounding this, but what truly determines how well you can maximise the time you have is EFFECTIVENESS. That is, determining if what you're getting done is relevant to your most important goals. In this video, Kim and Charley talk about their own customised effectiveness strategies, and how they implement these on a day-to-day and week-to-week basis.

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Natasa Denman, the mastermind behind the 48 Hour Author System, gives us some excellent nuggets of wisdom in this episode, from how establishing strong personal connections still creates the best impact for your business growth, to all her best and worst practices for writing, publishing, and marketing books, all geared toward helping you get the most leads and conversions for your business.

Mentioned in the Podcast:

- Shut Up and Write Your First Book by Natasa Denman

- Guilt Free Parents by Natasa and Stuart Denman

- Ultimate 48 Hour Author by Natasa Denman

- The 7 Ultimate Secrets to Weight Loss by Natasa Denman

If you're experiencing or finding limitations in certain parts of your business, this episode may be for you. In this episode, Kim and Charley will walk you through the Theory of Constraints as popularised by Eli Goldratt, and how it applies to entrepreneurs working out the kinks in their business framework, as well as their best practices in dealing with said constraints.

Mentioned in the Podcast:

The Theory of Constraintsby Eli Goldratt

Many business owners have a certain idea of what Leadership entails, but a lot of us have found ourselves stuck in some level of it for quite a while, somehow not able to progress and grow our company along with ourselves. In this episode, Travis Jones of RBT Gyms and the Think Tank tells us about the FIVE Levels of Leadership, and how every entrepreneur can identify THEIR level, as well as how they can go beyond it to the next one.

Mentioned in the Podcast:

The 21 Irrefutable Laws of Leadership by John Maxwell

The 15 Invaluable Laws of Growthby John Maxwell

The 21 Indispensable Qualities of a Leader by John Maxwell

The 5 Levels of Leadershipby John Maxwell

Crucial Conversations: Tools for Talking When Stakes Are Highby Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, Stephen R. Covey

The Leader Who Had No Titleby Robin Sharma

Leaders Eat Last: Why Some Teams Pull Together and Others Don'tby Simon Sinek

Influence by Robert Cialdini

Digital marketing can be a powerful machine for lead-generation, but algorithms and policies are ever-changing, and they can get very expensive. For Kim and Charley, smart business strategies should always include a very organic foundation-- REFERRALS. Trust, quality of service, and networking can go a long way, and in this episode they talk about their best referral strategies as well as how YOU can emulate them.

Mentioned in the Podcast:

The Five Love Languages by Gary Chapman

To learn more about The Association, go here:

https://founders.theassociation.club/apply

Coming from a 10-year career as a data analyst, Ilana Wechsler was the perfect candidate for starting a Pay-Per-Click/digital marketing agency. She started with one account that she completely rebuilt and turned into a thriving lead-generation machine, and is now heading her own agency as well as passing on her expertise on PPC on her own website, Green Arrow Digital, and podcast, Talking Web Marketing. In this episode, she talks about some realisations she came to while running her own digital marketing agency, along with different ways business owners and marketers can make PPC work for their own ventures.

Many business owners hit a certain peak in their growth and find themselves staying there, with no progress in sight. One can blame it on their staff, on their framework, on their clients, or on the business itself, but what if the problems in a different thing entirely? What if it's YOU all along? In this episode, Kim and Charley talk about how they came to the realisation that THEY were the biggest things holding their business back, and what they did to get out of it.

To learn more about The Association, go here:

https://founders.theassociation.club/apply

How do you get on the fast track to business growth? In this episode, Pete Williams gives us a very clear-cut strategy through the 7 Levers of Business and the Compound Effect-- two excellent frameworks that are discussed further in his book, Cadence: A Tale of Fast Business Growth, available on Amazon, Audible, and all major bookstores!

Mentioned in the podcast:

Cadence: A Tale of Fast Business Growth by Pete Williams

Built to Sell: Creating a Business That Can Thrive Without You by John Warrilow

Many business owners unwittingly find themselves neck-deep in an "adult day care centre"-- where they spend eight hours a day attending to their staff instead of growing their business. How do you get out of this rut? Kim and Charley talk about their experiences of running their own day care centres, and what they had to change and learn to get out of it.

To learn more about The Association, go here:

https://founders.theassociation.club/apply

Matt Jones went from working in the tradie industry to heading his own marketing and web development business catering to tradies all over Australia. In this episode, he tells us how he used his experiences and specialisation to build one of the best business resources for tradies in the country.

Find Matt in these sites:

The Site Shed

Tradie Web Guys

Instagram