• getting fired from your job on the first day that you start your business
• finding a niche — and how well niching works
• it’s not true that everything has been done before
• the need to be prepared for when lucky opportunities come your way
• SEO as a tool for getting in touch with your audience
• not having a goal made it hard for Kim to find direction, her voice & brand values
• the mistake of focusing on strategy so much that you don’t take action
• how your Wordpress them can affect your SEO
• aiming for a website that’s only as pretty as you need

Show notes: http://www.alyssamartin.com/listen/kimherrington

• health problems & anxiety as a trigger for learning to take better care of yourself
• not believing everything your mind says (because your mind can be mean)
• the power of asking yourself, “Where is this fear coming from? Are those thoughts true?"
• waking up to how your choices are being influenced
• need to put your own oxygen mask on first & take good care of yourself

Show notes: http://www.alyssamartin.com/listen/dianerandall

• how the internal stuff affects your external stuff
• why never felt like Elizabeth could fail (hint: it felt like a divine assignment)
• feeling burnout coming before it arrives
• how your confidence changes when being reactionary vs sticking to your zone of genius
• leaving room for grace & inspiration - then taking action on it (and doing it is easier than you think)
• rushing things creates more work for yourself in the long run
• pacing yourself with all your ideas so your audience doesn’t get confused about what you offer
• Elizabeths’ woo-woo motives behind her Pay What You Can Day.

• How Isabel got the courage to build her business on counter cultural messaging
• Having a strong voice from Day 1.
• Being inspired by seeing someone else achieve what you want to achieve
• The impeccable timing that led to Isabel getting 10,000 subscribers in her first year
• Getting addicted to media attention & how her ego got wrapped up in it
• How hard it is to sustain content creation when you’re wrapped up in what everyone will think about every single blog post
• High stakes launching when you only launch once a year.

Show notes: http://www.alyssamartin.com/listen/isabelfoxenduke

• How Lou went from being in the airforce to boudoir photographer
• Wondering “who am I to teach photography?"
• the challenge of creative confidence when there’s so many people that are more creative than you
• getting tied up in other people’s success stories
• adjusting your work day to suit the way you work
• how it's hard to know the difference between fear that's holding you back & fear that's a warning sign.

Show notes: http://www.alyssamartin.com/listen/louiseglendon

In this episode, we talk about:

• Why it feels shitty to be on the receiving end of a 'yes' when they mean 'no'
• How to switch your mindset away from saying no being mean or rude
• My basic script for saying no to potential clients that aren't right for me.

• the surprising secret that what we consider risk is not actually a risk at all 
• rapid growth feeling like chaos inside your business
• “I hit 6 figures” as a slimy marketing tactic
• knowing which clients are the best energetic match for you
• having babies = a weird trigger for business growth
• when to collaborate & how to find the right people to collaborate with
• making out with YES.

Show notes: http://www.alyssamartin.com/listen/tiffanyhan

In this episode, we talk about:

• boldly quitting her job as the breadwinner to start her business
• does having your back up against the wall help or hurt you?
• working 20-30hrs per week & fitting life around business (not the other way around)
• learning to make the best use of time, so that the time you do spend behind your desk is uber productive
• why you should aspire to gush over your support team
• how to figure out if you’re on the wrong path — and it’s not because you have no clients.

Show notes: http://www.alyssamartin.com/listen/jennyshih

• struggling with negativity when your friends tell you “that’s life"
• needing to constantly be reinventing (and it’s not for the feint of heart)
• what it means to be authentic… Is it just a buzz word?
• feeling self important & worrying that people will judge you when they don’t even notice
• making the mistake of outsourcing your voice
• success takes a lot of work!

Show notes: http://www.alyssamartin.com/listen/ashambirge

• the business lifecycle - growth mode v maintenance mode
• having money in the bank giving you choices
• accepting that some people aren’t going to love you
• not being afraid to look the fool & take fast action
• whether you can be too vulnerable
• how to not be afraid of tooting your own horn

Show notes: http://www.alyssamartin.com/listen/katetoon