#60: On today's episode, we're chatting with Pretty Boy Founders Ben Feys & Kevin Niehoff. PrettyBoy in its most basic sense is simple skincare for active males but really they're about inspiring men to become healthier & more confident versions of themselves, starting with their skin. They are a resource for guys looking to improve on themselves whether physically, mentally, or professionally. Their products are Dermatologist Preferred, effective, and developed to target the top concerns guys face more efficiently than products that are on the market. In this episode, we cover:

• Kevin & Ben’s personal skin stories and how they ended up founding Pretty Boy
• Why confidence is such a big piece of the Pretty Boy brand and its importance
• How to get the guys in your life to start a skincare routine
• The process of making the product & the importance of ingredients in skincare
• Finding the white space in an industry and how to stand out
• How to instill confidence in yourself with new endeavors and how impactful the people around you are 
• Ben & Kevin’s top skincare tips (outside of products)

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• INSTAGRAM | @yo.prettyboy

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