Confidently Unstoppable

By understanding your ideal clients, you can easily create content including their needs and desires to build a deep connection in which they will perceive they can trust you and will be more likely to have conversations with you.

In this episode, we dive into the idea that your client is everywhere and explore how you can leverage different platforms to build an audience of buyers. As a coach, it's essential to understand the needs and desires of your ideal clients to create content that resonates with them. We'll debunk the notion that you must focus on omnipresence and discuss the importance of remaining consistent on one platform.

Topics covered in this episode include:

• Why is it important to understand your ideal client's needs and desires?

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Learning to embrace the Optempo of starting a coaching business is imperative. As a coach, embracing sustainability and developing a business that can be maintained and scaled effectively is crucial. 

In this episode, we discuss how to avoid burnout while starting your coaching business. Marilyn shares her expertise in building a coaching business that thrives through sustainability and simplicity. Marilyn brings a strategic approach to entrepreneurship with her Military Leadership and HR Operations background. Tune in as she breaks down the phases of starting a coaching business and emphasizes the importance of sustainability.

Topics covered in this episode include:

• Why is it important to understand the different phases of business?

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When starting as a coach, it is essential to build an audience of buyers by establishing yourself as a person of authority in your coaching industry. In the beginning, you have to share your knowledge, and don't be afraid to write blog posts and give talks. The more you share, people will see you as an expert.  

In this episode, we discuss establishing yourself as a person of authority, even if you're starting. There are a few key things you can do to develop yourself as an expert in your field:

Topics covered in this episode include:

• Why is it important to be consistent and share your knowledge regularly?

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In today's crowded coaching market, standing out from the competition is more important than ever. You need to articulate what makes you unique to attract more clients and grow your business. Your experience, expertise, personality, or approach to coaching can make you memorable as a coach.

In this podcast, we will discuss identifying what makes you unique and why you need to create a unique selling proposition (USP). An USP statement clearly articulates what you offer and how you differ from other coaches. Your USP should be clear, concise, and persuasive.

Topics covered in this episode include:

• Why is it important to identify what makes you stand out?

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Many coaches struggle with messaging and connecting to their ideal clients when starting. That's why it's essential to understand the power of one as a new coach. Understanding your unique selling proposition allows you to develop a marketing strategy your target audience can relate to. 

In this podcast, we will discuss why it is essential to reverse engineer your coaching business. The first step to outselling your competition is knowing the problem you can solve and knowing their needs and wants. What are they doing well? What are they doing poorly? What are their strengths and weaknesses? Once you understand your competition well, you can develop a marketing strategy to outsell them. 

Topics covered in this episode include:

• How to stand out as a coach by understanding the power of one?

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Procrastination is a common problem that can hold coaches back from achieving their goals. Many factors cause procrastination, including fear of failure, perfectionism, and a lack of motivation. However, there are several things that coaches can do to overcome procrastination and start taking action.

In this podcast, we will discuss the common problem of procrastination and how to overcome stagnation and start taking action in your business. We will also share tips on staying focused and motivated to create a routine so you can focus on the most critical tasks.

Topics covered in this episode include:

• How to break down large tasks into smaller ones?

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Implementing consistency and discipline inside your coaching business will allow you to achieve your goals faster. There will be times when you don't feel like showing up. Identify why you started the coaching business and determine what consistency looks like for you. 

In this podcast, we will discuss the importance of consistency and discipline. We will also share some tips on how to stay motivated and on track. You need to have the discipline to show up to build the marketing momentum you need. 

Topics covered in this episode include:

• Why do you need to create goals for your coaching business?

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Starting your coaching business is a journey that is full of ups and downs, but it is also incredibly rewarding. There will be times when you feel like you are on top of the world, and there will be times when you feel like you are drowning. If you are willing to put in the effort, you can build a profitable and sustainable coaching business.

In this episode, we will discuss balancing and releasing unrealistic expectations and timelines in your first entrepreneurial year. We must trust that God has a plan for our lives and that his timing is always perfect.

Topics covered in this episode include:

• How to have faith knowing your timing may not be God's timing

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As a new coach, your visibility and consistency will be more critical than your certifications. People are more likely to hire someone they know and trust. You can build trust and credibility with potential clients by increasing your visibility and showing up online.

In this episode, we will discuss the importance of increasing your visibility and building a strong online presence. There are a number of ways to increase your visibility as a coach, and it is important to pick a marketing channel you enjoy being on. 

Topics covered in this episode include:

• How to leverage content marketing and social media platform to build an audience of buyers 

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Being in a season of feeling overwhelmed and exhausted because of unrealistic expectations as a New Coach isn't the business you probably had in mind. You may feel pressure to succeed, please your clients, and stop bootstrapping your business. It's important to remember that taking things slow and asking for help when needed is okay. It's also essential to take care of yourself physically and mentally.

In this episode, we will discuss the importance of taking care of yourself personally and professionally as a New Coach. It's time to build a business around your desired life instead of a business that doesn't bring you joy. 

Topics covered in this episode include:

• How to prioritize your tasks to make the most significant impact on your day 

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