It’s a nightmare scenario for consumer giants. Fed up with high prices and processed products, shoppers are increasingly buying from smaller, “insurgent brands”. So what does it all mean for the conglomerate model of doing business? Host Carmel Crimmins talks to Vanessa O’Connell, Reuters global consumer and retail editor and Jessica DiNapoli, U.S. consumer correspondent. Plus, tattoos and condiments – we look at the marketing tactics used by one brand.

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