I can’t even count the number of times in my life I’ve heard the adage “Never talk about religion or politics in polite company”. Like every family, we had a few who had strong opinions and stated them loudly (and often), but my day to day life was largely devoid of “politics”. My grandparents had a subscription to the paper which they read over coffee at the kitchen table, but my parents never did. There were never any lively discussions in my immediate household about public policies or presidential candidates, no avid opinions about world events.
I did, however, know that my family was staunchly Republican and Ronald Reagan took office the year I was born. My grandma would exclaim in frustration, “Damn Democrats” every time she stomped on a box elder bug that wandered into her kitchen. It wasn’t till college that I learned not everyone calls them that. When I turned 18 and registered to vote, my grandpa was visibly upset and expressed his disappointment upon finding that I had registered as Independent. I’m quite certain he rolls in his grave every time I now utter the words, “I’m a registered Democrat”.
It’s safe to say that none of my childhood friends had openly political families either. We didn’t sit around the lunch table at school or hang out on the playground discussing foreign policy. The only formative memory I have of being actively engaged in politics was the 1992 mock elections my 5th grade class engaged in where I, of course, voted for Ross Perot. I was visibly shaken when he dropped out of the race and got my first taste of being gravely disappointed by a politician.
As I sit here typing, we are embroiled in an election year wrought with controversy. Over the last 9 years, I’ve watched everything I believed to be true about our country pulled apart at the seams and fear, distrust, and hostility rip apart friendships and families. I’ve seen people succumb to their basest instincts turning on their fellow Americans with unimaginable vitriol. Social media and the internet at large has become an unrecognizable cesspool of misinformation, outright lies, and seething hatred towards our fellow humans.
Through all of this I have felt the gamut of emotions: depression, exasperation, fear, defeat, hopelessness, anger, confusion, and helplessness. Every time I open Facebook, Instagram, or TikTok these same emotions are reflected back to me through the faces of friends, family, and strangers. Despite it all, I have refrained from talking about “politics” in polite company. I haven’t shared or posted my thoughts and feelings on social media and the truth is this is largely due to fear.
For years, I have been sitting idly by afraid to have an opinion publicly, afraid of people’s reactions, afraid of what could happen to myself or my family if I speak up. At this exact moment I am terrified, but I am more unwilling to sit back and do nothing anymore. What is that famous saying misattributed to Edmund Burke? “The only thing necessary for the triumph of evil is for good men to do nothing”.
The last few months have brought a new wave of emotions: hope, joy, optimism, empowerment, purpose, determination, and fighting spirit. My faith in humanity and my hope for a brighter future have been rekindled by the outpouring of love and support cropping up in social media feeds, Substack articles, and comment sections. Yes, the hate and divisiveness and vitriol still exist. The fear and the uncertainty still hover in the corners of every room, but everywhere, I am watching my fellow humans rise to meet it with determination and bravery. I too have been inspired to answer the call.
As I think about the future of this Substack and the content I might create for social media, I have been jotting down answers in my trusty notebook to questions compiled from various sources on how to effectively connect with your audience on the inter webs. For the sake of transparency, I’m just going to share my notes as they are written so that you might have a glimpse into the inner workings of my brain (and maybe be inspired to answer the same questions for yourself).
Who is your target audience?
→ Rural Kansas women who are liberal, left leaning, or democrats 💙
→ Childless cat ladies 🐈⬛
→ Fellow neurodivergents 🧠
How do you want them to feel after consuming your content?
→ Inspired and hopeful
→ Seen and supported
→ Epiphanies, ah-ha moments, knowledgeable
→ Ready to take action → Agency
→ Solidarity
What can you teach them or what can you learn together?
→ How state and local government works
→ Who is running for office, how to run for office
→ Where to find information & resources to make their own opinions, knowledge is power
→ How to critically evaluate sources
→ How to foster empathy, embrace diversity, and keep an open mind
→ How to create firm boundaries and respect the boundaries of others
→ How to constructively create kindness, tolerance, and understanding in the world around you
→ How to take care of yourself (and the basic things we forget to do)
What do you want them to do?
→ Create the world they want to live in
→ Leave the world a little better than they found it
→ Love themselves more and believe that they are worthy of that love
I am both excited and a little nervous to share this journey with you and I look forward to all the things we will learn along the way. As with all my endeavors, it will certainly be an adventure (at the very least).
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To hear more, visit conksbrain.substack.com