This week, Bridget and her guest Dr. Susan Barton (University of Delaware) discuss the economic benefits of landscaping. If you provide landscaping services and need some research-based evidence that it is a good investment, this episode is for you! One of the more interesting findings relates to the shape of the landscape bed line shape. Can you increase the perceived value of a home simply by altering the shape of the bed line? Listen and learn.

What gives businesses longevity? Longevity might be partly explained by being able to see "down the road" which is not myopic. When Ted Levitt first wrote his timeless article "Marketing Myopia" he put forth some key marketing concepts still valuable for the business in it for the long run. This week, Bridget dusts off this classic article and draws a few key points for reflection after the busy spring season.