connect-2-consumer's podcast

As 2018 draws to a close, Bridget shares what she is grateful for this past year. Join her for this holiday podcast and consider all that you are grateful for this year.

In September, 2018, Bridget traveled with the International Garden Center Association on their annual garden retail adventure. This year, they visited the Czech Republic and were based in Prague. Bridget talks about some similarities and differences between merchandising and what is being merchandised in the U.S. and this central European country. Next year, the tour will be in London!

In this episode, Bridget chats with MSU alum Leslie Halleck (Halleck Horticulture) about some key marketing faux pas.

When it comes to marketing yourself, think about three things. First, work on developing the talents and skills you have. Second, build the confidence and share them with those who will be helped the most. Third - get that elevator speech ready!

One reason why local products might have more value lies in the social nature of local choices. Bridget and her guest discuss research about why local choices really are grounded in social relationships.

How far away would you drive for local cider if you lived in Michigan? It turns out that the state boundary is very important to the perception of local.

Students learn and retain more when they can see flowers and plants. People are more compassionate when they can be around plants and trees. Obesity among children and their families is reduced when schools have gardens where children can connect with plants. The horticulture industry needs to promote these fact-based messages to help improve each person's health and well-being.

We all know that trees produce oxygen while taking carbon dioxide out of the air. We need trees and other plants to produce oxygen we need to live. From erosion and runoff mitigation, to improved rainwater percolation, to sight and sound barriers, plants give us many environmental benefits we need to be sharing with customers and community members.

Plants and landscaping add great economic benefits to residences and businesses. From a 109% return on investment for a residential landscape to increasing occupancy rates for businesses and rental units, plants enhance the economic value.