connect-2-consumer's podcast

By Bridget K. Behe

Welcome to the “Marketing Munchie” podcast series hosted by Dr. Bridget Behe. Every other week, Bridget and her guests will share information, insights, and research-based findings to help your hortic... more

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FAQs about connect-2-consumer's podcast:

How many episodes does connect-2-consumer's podcast have?

The podcast currently has 187 episodes available.

connect-2-consumer's podcast episodes:

October 16, 2018 Choice Overload
When do consumers have too many choices? When do marketers risk customers turning and walking away because they can't decide?
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10min
October 09, 2018 Consumer Preferences and Perceptions
What is the difference between consumer preferences (I like pink petunias) versus perceptions (petunias require a lot more water than succulents)?1 Which can marketers influence more easily? Which influences purchases more? Listen and learn how you can use consumer preferences and perceptions to encourage purchases.
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10min
October 02, 2018 Pollinators and Local - What Matters to Consumers?
How do pollinator friendly and locally grown influence consumer purchases? Bridget and Alicia Rihn discuss another recent study which explains consumers' preferences.
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7min
September 25, 2018 Five Ways to Build a Curious Company
Curiosity helps build resilience. Bridget discusses a recent Harvard Business Review article on building curious companies.
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9min
September 18, 2018 Three ways to nudge customers to better choices
Bridget talks about three ways to nudge consumers to better choices. You can influence choice in many ways, but Bridget discusses how identifying items as popular, promoting the use of social media, and encouraging online reviews are three ways you can nudge your customers into making better plant choices.
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7min
September 04, 2018 Water conservation and plant enjoyment
In this week's podcast, Bridget has returning guest Melinda Knuth of Texas A&M University. Bridget and Mel talk about their third paper in the water conservation series about how individuals who are active water conservationists are also the same individuals who get a lot of enjoyment (and buy more) plants. Both active and inactive water conservationists are involved in plant purchases, but the active ones more so that the inactive ones.
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9min
August 28, 2018 5 Tips to better Signs complete
We all want people to read signs, but often they don't. This week, Bridget shares five tips to making better signs. Price is an important component of the sign, but shouldn't be the headline. Bridget's research shows that the side of the sign where price appears does matter. So, too, does the other information. Benefits should be more prominent than features and having people on the sign also makes a difference.
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7min
August 24, 2018 Landscape Importance
Little has been published about the importance of landscaping from the consumer perspective. This week, Bridget's guest is Mel Knuth from Texas A&M University. They discuss her fourth paper in the water conservation series but this one takes a bit of a turn. Using some questions adapted from an Australian study, Bridget and Mel talk about how people active in their landscape are much better customers compared to those who feel landscaping is an obligation to meet the expectations of others.
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14min
August 21, 2018 Water Source, Water Use in the Landscape, and Consumer Perceptions
This week, Bridget continues her discussion with Melinda Knuth, doctoral student at Texas A&M University, about consumer perceptions of the water source for growing plants as well as landscape water use.
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10min
August 14, 2018 Real and Perceived Drought
This week, Bridget's guest is Melinda Knuth, a doctoral student at Texas A&M University, who has worked with Bridget and and some other researchers on a USDA Specialty Crop Research Grant for the past two years. Melinda and Bridget talk about the consumers who were in drought and did (or didn't) notice it and their perceptions of plants and water use.
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8min

FAQs about connect-2-consumer's podcast:

How many episodes does connect-2-consumer's podcast have?

The podcast currently has 187 episodes available.