Sign up to save your podcasts
Or
Share connect-2-consumer's podcast
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
connect-2-consumer's podcast episodes
- Choice OverloadWhen do consumers have too many choices? When do marketers risk customers turning and walking away because they can't decide?10 min
- Consumer Preferences and PerceptionsWhat is the difference between consumer preferences (I like pink petunias) versus perceptions (petunias require a lot more water than succulents)?1 Which can marketers influence more easily? Which influences purchases more? Listen and learn how you can use consumer preferences and perceptions to encourage purchases.10 min
- Pollinators and Local - What Matters to Consumers?How do pollinator friendly and locally grown influence consumer purchases? Bridget and Alicia Rihn discuss another recent study which explains consumers' preferences.7 min
- Five Ways to Build a Curious CompanyCuriosity helps build resilience. Bridget discusses a recent Harvard Business Review article on building curious companies.9 min
- Three ways to nudge customers to better choicesBridget talks about three ways to nudge consumers to better choices. You can influence choice in many ways, but Bridget discusses how identifying items as popular, promoting the use of social media, and encouraging online reviews are three ways you can nudge your customers into making better plant choices.7 min
- Water conservation and plant enjoyment
In this week's podcast, Bridget has returning guest Melinda Knuth of Texas A&M University. Bridget and Mel talk about their third paper in the water conservation series about how individuals who are active water conservationists are also the same individuals who get a lot of enjoyment (and buy more) plants. Both active and inactive water conservationists are involved in plant purchases, but the active ones more so that the inactive ones.
9 min - 5 Tips to better Signs completeWe all want people to read signs, but often they don't. This week, Bridget shares five tips to making better signs. Price is an important component of the sign, but shouldn't be the headline. Bridget's research shows that the side of the sign where price appears does matter. So, too, does the other information. Benefits should be more prominent than features and having people on the sign also makes a difference.7 min
- Landscape Importance
Little has been published about the importance of landscaping from the consumer perspective. This week, Bridget's guest is Mel Knuth from Texas A&M University. They discuss her fourth paper in the water conservation series but this one takes a bit of a turn. Using some questions adapted from an Australian study, Bridget and Mel talk about how people active in their landscape are much better customers compared to those who feel landscaping is an obligation to meet the expectations of others.
14 min - Water Source, Water Use in the Landscape, and Consumer PerceptionsThis week, Bridget continues her discussion with Melinda Knuth, doctoral student at Texas A&M University, about consumer perceptions of the water source for growing plants as well as landscape water use.10 min
- Real and Perceived DroughtThis week, Bridget's guest is Melinda Knuth, a doctoral student at Texas A&M University, who has worked with Bridget and and some other researchers on a USDA Specialty Crop Research Grant for the past two years. Melinda and Bridget talk about the consumers who were in drought and did (or didn't) notice it and their perceptions of plants and water use.8 min
About connect-2-consumer's podcast
From the publisher's feed
Welcome to the “Marketing Munchie” podcast series hosted by Dr. Bridget Behe. Every other week, Bridget and her guests will share information, insights, and research-based findings to help your…
horticultural business connect better with current and future customers. Bridget has over 30 years of experience investigating how and why consumers buy ornamental and edible plants.