We’ve learned so many lessons from 2020: the importance of your health, the joy of being able to hug your family and loved ones and how to login to zoom. But we are not the only ones going through changes in 2020—this pandemic has shown the value of organizations and leadership agile enough to pivot.
Our current situation has helped us to realize that there is no time to work without direction and a clear goal, which allow you to take a step back and make the quick, sound decisions needed to pivot.
My guest for episode 9 of Connect Change & Challenge emulates these traits.
Walter Kinzie is the CEO of Encore Live, based in Fort Worth, Texas. Walter’s company had previously focused solely on in-person events from headlining tours for the country’s top acts to inaugural balls and concerts at South by Southwest. Unfortunately, Walter’s business model didn’t leave room for a global pandemic that continues to threaten in-person opportunity and disposable income.
To understand who Walter is today, we have to look back to his beginnings. Walter grew up in a small town in southeast Kansas, and had a rough hand dealt to him that landed him in the hospital most of his only college year. After an auto kidney transplant, he decided to humble himself to starting at the bottom and working to earn his stripes vs. staying in college and needing to declare bankruptcy to move forward.
In our conversation, Walter humbly shares what it means to enjoy years of mustard sandwiches and drive a vehicle that needs to be parked blocks away from a meeting to not distract from the professional networking. After paying off his debt, he started a fantastic company with the $500 he had left. 13:41
CONNECT
While Walter worked his full-time job, he dedicated his two weeks’ vacation to making connections and building his part-time work. That meant putting himself in the right place at the right times. He knew he wanted to work in the entertainment industry, so he spent his time where artists and managers were. He made connections and built trust which led to more opportunity. In time, Walter found himself the go-to person for hosting $25 million birthday parties, and he became a party planner for billionaires around the country. 9:07
“When you look at all the connections, you can make when you are trying to tackle an industry as daunting as the entertainment industry,” Walter shares, reflecting on advice he heard in a commencement speech. “You are going to eat three meals a day, so you might as well save room for dessert,” an advisement he confesses to taking very seriously these days, “and secondly, surround yourself with the five people you most want to be like.” 13:41
Walter says that this is different than your tribe of everyday supporters and encouragers, and goes on to explain that your five people should be those who are on the path you aspire to be—those who are already accomplishing what you want to accomplish. Your tribe will keep you grounded, and your “five” will keep you motivated and inspired. And both groups will change as you grow personally and professionally. 21:09
CHANGE
Walter’s company, Encore Live, will be celebrating 10 years in the business had planned to celebrate $40 million in place—their best year to date. That all changed on March 7, 2020. Walter said the realization first hit him on a jet bridge headed to the Daytona Speedway for events they were managing.
The four days following wiped out their whole business. “We can lick our chops or we can lick our wounds,” Walter shared with his team. 23:34
A team he developed based on advice he took from the campaign of former President G.W. Bush.
Not one to focus on the negative, Walter focused on the importance of having a team of smart, innovative, hard-working leaders who could organization to work through the hurdles, and shared how he refocused to pivot for success. There’s no room for egos on his team. 26:49
Walter and his team got busy assessing the company’s business portfolio and chose to “lick their chops” at the opportunities. 27:43
The pivot allowed Encore Live and Walter’s team to step back and realign with the programs that were most successful while cutting the roster of “because we’ve always done it” programming from their line-up.
In my opinion, this is something that every individual and leadership team needs to do in 2020. There is no room for flub that takes your team’s time and brainpower…if you remove those hurdles, think about the opportunities that will show themselves!
Encore Nights became the central opportunity Walter and his team needed.
The team created a first-of-its-kind series of drive-in concerts that, to-date- has graced more than 360 drive-in theatres across the U.S. The entertainment line-up boasted some of the biggest names in the music industry, and the drive-in venue has created a COVID-19-safe environment. And talk about opportunity, the series has also blown attendance records out of the water, hosting more than 10X the 120,000 person capacity of the largest stadium venue in the world. 30:18
A genuine leader, Walter is the first to admit that his success has a lot to do with the people he surrounds himself with, and understands the value “big thinkers’” guidance can offer both personally and professionally. He shares his views on big egos, collaborative thinking and executing major ideas. 34:07
CHALLENGE
After my conversation with Walter, I can tell you my energy level was through the roof, and I was ready to conquer mountains. We did come up with two challenges from this episode, as I try and do each week. 37:31
- Without looking back, what can you, as an individual or an organization, do that will drive success?
Ask yourself or your team to think about what things look like moving forward. The world will likely never see the “normal” of February 2020 again. So capitalize on it. Don’t think about what you HAVE been doing. Think about what you COULD be doing.
Are you carrying around dead-weight because of things you’ve “always done”?
2. Identify two things you have learned about yourself since March 2020, and (if you work on a team) two things you have learned about your organization and team.
These are personal and professional challenges. The more the merrier—and more collaborative and forward-thinking your team can become.
…some may say that “unprecedented” is the word of 2020—make yours “pivot”!
This episode was a jam-packed 45 minutes of reflection, growth and innovation. Believe me, you’ll want to listen and pass along the wisdom of the insights Walter provides! I’m all about big-picture thinking, and want to build a community that shares the aspiration to Connect. Change. Challenge.