This episode covers:
Melissa’s background: when she got her first camera, how she started photographing weddings, the creative business she started with her family and how she built a six-figure photography business
Behind the scenes on how we met in a mastermind, discovering we’re both INFJ personality types + becoming instant business besties
How you can handle skeptics who don’t believe you can make money in a creative field
Why you can’t compare yourself to people further in business and how to trust your own timeline and path to success
The FREE marketing tools that helped grow her business + fill her calendar with clients
Being a new mom and experiencing a new flood of business inquiries
The importance of having support as a business owner, especially in the early days
How to reframe negative thoughts on entering into a “saturated” market as a business owner
The pivots Melissa’s had to make with the services in her business due to COVID-19 and how she focuses on taking care of her clients
The value of empathy + human connection when it comes to client experience & support
How to switch your mindset from YOU in your business to WE (to elevate the experience for both you AND your clients)
Melissa’s new coaching services and how she’s helping photographers create more lucrative & easeful businesses
What it’s like working alongside your partner
Melissa’s goal-setting process and how she keeps herself accountable
Anti-racism work, uncomfortable conversations with family members and being willing to learn and unlearn, egos aside