Steve Sheinkopf, CEO at Yale Appliance since 1986, on the advantages of a strong online presence as offline retailer, digital marketing processes, growth and a whole lot more.

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At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

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