Connection Loop by Dubb

By Ruben Dua, Darius Santos, and Rob Botts from DubbBusiness

Connection Loop by Dubb episodes

February 23, 2021Leading Up from a Place of Mission, Vision, and Purpose with Jennifer Spor
We all want to become better, more effective leaders. At the same time, we want to work with our colleagues to pursue a higher calling. So how can we do both at the same time? In this episode of Connection Loop, Dubb Creative Director Shannon Leonard and Jennifer Spor speak about leading up from a place of mission, vision, and purpose. Some of the insights and takeaways from this episode include the following:
Self-awareness is a huge factor in helping you pursue your mission and achieve your purpose. Not only that, but you need to have the willingness to see that there is another way to achieve your goals. This can be difficult, but the good news is that we are eternal students. By embracing this role and never settling, you can get much closer to your vision and purpose.

One of the best places to start achieving your vision and purpose is to start assessing your emotions. As Jennifer says, our emotions can be a fantastic GPS in our lives. They can help guide us toward the steps or actions that we must take to fulfill that purpose. Don’t try to silence those emotions as you are on the road to self-discovery.

Progress can be measured by how you are feeling. If you are starting to feel better or more in alignment with yourself, you are likely on the right track. Jennifer also recommends that we prioritize integrity for ourselves. By keeping promises to yourself, you can become more confident as you are pursuing your mission or vision.

There is a major difference between traditional leadership and conscious leadership. Traditional leadership really evolved around making strategic decisions, but not so much about the well-being of people. Conscious leadership prioritizes the well-being of both customers and internal customers (our team members and ourselves).

Leading up is about leading forward. The old paradigms of leadership don’t work. Instead, we need to lead forward by being more empathetic, putting our teams first, and pursuing our overarching missions.
This is an outstanding episode for people that want to become better leaders or get much closer to their mission or vision. Whether you are a new hire at your company or a manager at your organization, make sure that you have a pen and paper for this episode.
Jennifer Spor is a conscious leadership coach. Some of her specialties are executive coaching, transformational coaching, spiritual coaching and mentoring, and conscious leadership development and training. Along with her work as a conscious leadership coach, Jennifer is the host of the Awake & On Purpose podcast. Ultimately, Jennifer supports conscious women leaders who want to activate change in the world through having their own purpose-driven businesses.
Want to learn more from Jennifer about leading up from a place of mission, vision, and purpose?

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19 min
February 18, 2021How to be a Forbes Top Social Media Influencer with Stephanie Saunders
Many of us want to build a larger audience and generate more enthusiasm for our products or services. This is true whether you are a solo creator or are the CEO of a large company. However, how can you actually gain influence and accomplish your sales or marketing goals? In this episode of Connection Loop, Dubb founder Ruben Dua discussed all things marketing and branding with Stephanie Saunders. Some of the insights that you’ll hear in this episode include:
Now, authenticity is extremely critical to building a brand. We are buying into the person rather than a monolithic, faceless business. This is an extremely powerful idea. This means that you can be yourself and grow your brand at the same time. You don’t need to put on a mask or act to grow your brand. Instead, you can be authentic and reach your brand-building goals.

Building a brand is all about action. Even though it may feel uncomfortable in the moment, you need to get out there and take risks. The best way to get over the uncomfortable things in building your brand is to embrace action. After time, it gets much easier.

One of the best ways to build your brand is to get over yourself. You need to drop the ego and keep creating content. Even though you may have some insecurities about yourself or your past, dropping the ego can be a huge factor in improving your marketing and brand-building work.

Even if you have some doubts about whether your niche or sector can be “cool,” rest assured that it can. There have been some terrific brands built-in seemingly “boring” industries like law, accounting, or distressed real estate. Ultimately, don’t use your industry as a crutch that prevents you from building the brand of your dreams.

When building your brand, don’t hesitate to leverage different social networks. For instance, Clubhouse has become one of the hottest social networks this year. There’s nothing wrong with trying it out to see what happens. Who knows—it can be your go-to platform to reach your branding and marketing goals.
This is a great conversation for anyone that is looking to get more exposure for their personal brand or company. Whether you are trying to sell a new product or service or just build up your digital brand, you can take these insights and get much closer to your goal. Enjoy the episode!
Stephanie Saunders is the CEO of S2 Marketing and was a Forbes Top Social Media Influencer in 2020. At S2 Marketing, Stephanie helps her clients bring their brands to life. She is also an equity shareholder at United Claims Specialists and is the host of The S2 Show. Ultimately, Stephanie represents property owners and helps bring brands to social.
Want to learn more from Stephanie about how to build your personal brand and become a Forbes social media influencer?

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36 min
February 16, 2021Growing and Scaling Your Business with Matt Coffy
We all want our businesses to get larger. We want to serve more customers and provide even more value in their lives. That being said, how can we do this both efficiently and effectively? In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Matt Coffy to talk about key tactics and strategies to grow and scale your business. Some of the many takeaways from this conversation include the following:
When connecting with members of your audience, it is a great idea to deliberately include different types of videos that relate back to that specific audience member. In other words, you can give your audience member a customized video playlist, which allows you to offer them a personalized experience while also sharing high-quality videos about your product or service. You can easily leverage customized video playlists with Dubb.

It’s important to gauge whether you are putting too much time into a certain project or task. Even if you think that the rewards are there, investing too much time may not provide you with better output. Starting with the most effective means is a great way to minimize your input and maximize your output.

Empathetic communicators are getting significant amounts of attention right now. These are people that truly feel empathy and provide that human connection as they are providing value. Rather than feeling salesly or aggressive, audience members feel more comforted. It’s in your interest to embrace this style of communication as you speak with your prospects, clients, and audience members.

When focusing on results for your clients and team, a dramatic mind shift takes place. To get to this point, it’s critical to constantly listen to your clients’ and colleagues’ needs. While it can be tempting to build products or services to serve your curiosity, focusing on others’ needs will help you create immense value.

Word of mouth is one of the best ways to generate lead flow. Even though it is easy to focus on things like social media ads or other marketing channels, don’t ignore the power of word of mouth. It can be a huge force in helping you accomplish your sales and marketing goals.
This is a great conversation for anyone that is looking to learn effective strategies and tactics to grow their businesses. Whether you are a small startup or work for a larger company, you can get a lot from this conversation. Enjoy!
Want to learn more from Matt and Ruben about growing and scaling your business?

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38 min
February 11, 2021That’s the Ticket! with Matt Wolff
Social media is one of the greatest tools to build long-term relationships with prospects and customers. In this episode of Connection Loop, Dubb Creative Director Shannon Leonard sits down with Matt Wolff to discuss how to use social media to grow your business and reach your career goals. Some of the insights that you will hear in this episode include:
When reaching out and connecting with others, don’t ignore LinkedIn. LinkedIn is a fantastic tool to connect with others in your industry. Not only that, but you can use the platform to become a thought leader in your sector. From the comfort of your own home, you can leverage LinkedIn to build your business and accomplish your career goals.

As a young startup, one of the best ways to build trust with people is to leverage personalized outreach. Everything from custom LinkedIn messages to sending personalized holiday cards is fair game. While you may not be able to reach as many people as sending out mass emails or messages, the relationships that you build will be much stronger.

The secret to building an audience on a social media platform like LinkedIn is being active. A good way to think about it is by comparing it to a dating app. If you only go on that dating profile once per week, your profile isn’t going to appear in front of many people. You need to log on every day, post content every day, and interact with others every day.

Video is a fantastic way to communicate with your audience. It lets you show off your human side, whether you are speaking with prospects, current customers, or even members of your team. Don’t hesitate to take advantage of this medium in your day-to-day work.

Authenticity is a huge part of communicating with prospects and customers. If you are being fake when talking about your product or service, your audience is going to immediately know. The same goes if you are going in for the “hard sell”—even if your product or service won’t add value to your prospect’s life. By embracing authenticity, you create better relationships and make it more likely that you’ll generate a sale.
This is an outstanding conversation for anyone looking to get more out of their social media presence. From creating relationships on LinkedIn to using video to build long-term relationships with prospects, there is so much great advice in this discussion. Enjoy the episode!
Matt Wolff is the founder, CEO, and Chief Entertainment Officer of Ticket Time Machine. Ticket Time Machine is an entertainment company that specializes in souvenir tickets and credentials for events. Essentially, the company enhances the fan experience by giving fans something to commemorate their memories. Ticket Time Machine offers everything from thermal and 3D tickets to badges, lanyards, posters, and magnets.
Want to learn more from Matt about getting more out of your social media presence?

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33 min
February 09, 2021E is for Empathy with Breanna Lynn
Empathy is something that all of us know is important. After all, without empathy, it is impossible to relate to others and build long-term relationships with others. However, how can we become more empathetic and use that power to create more value for ourselves and others? In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Breanna Lynn to discuss all things empathy. Some of the insights that you will hear in this discussion include:
Simply put, there is a lack of empathy in the world. In other words, there is a lack of understanding of other people’s feelings. We struggle to stand in other people’s shoes, which makes it more difficult for us to relate to them or build relationships. Even in the sales context, lack of empathy makes it more difficult to sell your product or service.

Many people don’t understand the difference between empathy and sympathy. Empathy is getting into the trenches with the other person. Whether or not you felt their feelings before, it is ingratiating yourself in those feelings. Sympathy, on the other hand, is just understanding those feelings on more of a surface level.

Just because you are doing business doesn’t mean that you need to put your feelings aside. We can be more empathetic people and still be productive in business. Going one step further, empathy can actually make you more productive, as you build longer-term relationships and increase your odds of making more sales.

Empathy is about trust. It is about making yourself vulnerable and potentially opening yourself to rejection. However, by embracing this vulnerability and pursuing trust, you are one step closer to evangelism.

Covid-19 is a great opportunity to become more empathetic. Especially now, we don’t know what others are experiencing or going through. Adopting a genuine interest in others and stepping into their shoes is even more important during these uncertain times.
This is a great conversation for anyone that wants to become more empathetic. From the most entry-level employees to CEOs and managers of companies, we can all improve this skill and create more value in our lives. Enjoy the conversation!
Breanna Lynn is an author and mental health therapist. Most recently, she is the author of a children’s book titled E is for Empathy, which explores empathy and shows children how they can apply empathy in a practical manner. She has also authored books like Kai the Kitten's World of Color and Tristan the Tiger’s Adventures.
Want to learn more from Breanna about the power of empathy?

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14 min
February 02, 2021Salespeople: No One Cares About You with Keenan
Salespeople have a difficult job. Not only do they have to meet their regular quotas, but they must deal with difficult prospects and demanding managers. That being said, there are steps you can take today to become a more effective and persuasive salesperson. In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Keenan to speak about sales in today’s world. Among the insights that you’ll hear in this episode include:
The simple truth of sales is that people don’t necessarily care about you, your product, your service, or even your company. Instead of that, people care about outcomes. They care about the things that they are trying to achieve. Keep this in mind as you are prospecting and conversing with potential customers.

Salespeople think that the interaction is about them because it’s easy to default to the product or service. In other words, they see themselves as an extension of the product or service. Salespeople should resist this temptation and put all of their focus on the person coming in through the door.

Empathy is a hugely important trait in becoming a successful salesperson. You need to step into the shoes of your prospects and think about what your product or service enables in their life today. While it can be difficult to stand in their shoes and determine what they really want, it’s a necessary step in the process.

While we often focus on selling to a customer, “selling up” is equally as important. Here, you need to rely on your sales skills to convince your bosses or superiors to experiment with new tools or strategies. Again, it’s about showing how your bosses, and the company as a whole, will benefit from the product, service, or method that you are pitching.

All of us assess our current state, evaluate our future state, identify the gap, and think about the desired outcome. Gap selling teaches you to sell in alignment with how we buy and how we decide. No matter the product or service you’re selling, remember and leverage this universal framework.
This is a great episode for listeners that want to become more effective salespeople. Even if your day-to-day career doesn’t involve sales, there are plenty of insights here that can make you more persuasive. Enjoy the episode!
Keenan is the CEO, President, and Chief Antagonist of The Sales Guy. At The Sales Guy, Keenan and his colleagues offer consulting, recruiting, and speaking services to their clients. Ultimately, the company leverages 21st-century methodologies, tools, and approaches to help their clients accelerate revenue and reach their revenue goals. Along with his work at The Sales Guy, Keenan is the author of Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing, and Price.
Want to learn more from Keenan about why your customers and prospects don’t care about salespeople?

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30 min
January 21, 2021Why we need a New Type of Leader for a New World? with Suzi Sosa
Are you looking to become a better leader in our rapidly changing world? If so, you are certainly in the right place. Leaders and would-be leaders today need to adapt to our new environment to more effectively lead their teams toward their business goals. In this episode of Connection Loop, Dubb founder Ruben Dua spoke with Suzi Sosa about how we can embrace this new style of leadership in 2021. Insights that you will hear in this episode include the following:
For so many reasons, the way that leadership was taught 20 years ago doesn’t apply today. It was taught to a very small group of people at the top of companies and it focused on skills like negotiation and financial performance. In today’s world, however, we are facing much more complex issues. We need to step away from this old-school leadership training and embrace the realities of today.

Companies need to train every single employee to be a leader. It requires a different model. While companies need to invest in this model, they will quickly find that their employees are more ethical, empathetic, and caring for each other.

Your energy state is one of the biggest things that have an impact on your performance and your team’s performance. A drained or lacking energy state will lead to poor decisions and declining morale. However, a higher energy state leads to higher morale and better business outcomes. Becoming more aware of your energy state is a positive step forward to becoming a better leader.

Inclusiveness is an extremely important part of the modern-day workplace. Because of this, it’s worth your time to take a quick pause before speaking. Consider whether what you’re about to say is going to be inclusive. At the same time, we can’t overly censor our employees at the office. Leaders need to recognize and manage this paradox in their day-to-day work.

As a leader, it is extremely helpful to get really connected with your body. Your body will usually tell you your intentions—even if your mind does not want to admit it. If you get an annoying Slack message, for instance, your body will tell you that you aren’t coming from that clear, centered, and compassionate space of being a great leader.
This is an outstanding episode for listeners that want to become more effective leaders. Whether you are a leader now or want to become one in the future, pay close attention to the insights discussed here.
Suzi Sosa is the co-founder and CEO of Verb. Verb is a turnkey leadership development platform for companies to unlock and cultivate the potential of their employees. Employees who use Verb’s software are more productive, adaptable, and loyal. Before Verb, Suzi co-created the social entrepreneurship program at the University of Texas-Austin. She was also a social entrepreneur in the financial inclusion sector.
Want to learn more from Suzi about why we need a new type of leader for a new world?

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22 min
January 19, 2021How to Enjoy a Bigger Slice of the LinkedIn Pie with Brenda Meller
LinkedIn has become an extremely powerful way to connect with your audience, prospects, and customers. Having said this, many LinkedIn users don’t get as much from the platform as they should be getting. In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Brenda Meller to discuss how to enjoy a bigger slice of the LinkedIn pie. Insights shared in this episode include:
The biggest mistake that many LinkedIn users make is that they are not active on the platform. While many early LinkedIn users thought of it as a job search site, it is now a hub for building your professional brand. Ultimately, the longer that users wait to leverage the power of LinkedIn, the more intimidating that it becomes. Listeners should go on LinkedIn right now and tell people something valuable.

You shouldn’t be afraid to use LinkedIn to broadcast some of your behind-the-scenes work. Even if you think it is too granular or boring for your audience, you may be pleasantly surprised. Moreover, it helps you to get into that habit of consistently creating content on the platform.

When you are creating a LinkedIn post, try to target one person. You should try to avoid targeting the entire world. By using narrow targeting and focusing on creating valuable content for that niche audience, you will get massive results. Avoid that temptation to broaden out your audience size.

Try to avoid overthinking things. Instead of being overly contemplative and letting time slip through the cracks, it is more effective to release content and get real feedback. While some of that feedback may hurt at the moment, prioritizing action over thought can help you get the most out of LinkedIn.

On LinkedIn, it can be much more effective to talk about other people instead of yourself. Friday shout outs, for instance, can help you keep in touch with your current connections and find brand new connections. Along with this, discussing a blend of people can maximize your effort and help you expand your presence on the platform.
This is a great conversation for anyone that wants to get more out of LinkedIn. Whether you want to develop closer relationships on the platform or grow your business through LinkedIn, you will get a ton of value from this episode. Hope you enjoy it!
Brenda Meller is an independent marketing consultant and the founder of Meller Marketing. At Meller Marketing, Brenda helps her clients unlock the power of LinkedIn. From creating organic content on the platform to strategically connecting with other LinkedIn members, Brenda guides her clients toward LinkedIn bliss.
Want to learn more from Brenda Meller about how to enjoy a bigger slice of the LinkedIn pie?

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27 min
January 14, 2021Accountability as a Sales Strategy with Kristie Jones
One of the most important themes in sales leadership is accountability. Any organization, whether it is a startup or multinational corporation, must have employees that take accountability for their actions. Even if they don’t believe that things are their fault, taking responsibility and accountability can help you and your colleagues develop a certain mindset that can accelerate your organization. To learn more about accountability as a strategy, Dubb founder Ruben Dua spoke with Kristie Jones, the principal of Sales Acceleration Group. In this conversation with Kristie, you will hear many different insights and pieces of advice, including the following:
Sales accountability is an underrated, yet extremely important component of reaching your sales goals. Without sales accountability, you are not going to attract top talent or reach your revenue goals. There is a cultural piece to this entire discussion, so it is worth your time to analyze your workplace culture to see if you are incentivizing sales accountability or not.

Creating a culture of accountability is extremely important. Even if some employees prioritize accountability, there may be others who naturally try to skate by. However, by making accountability part of your workplace culture, you increase your chances of everyone adopting this important trait. While it may take some time, incorporating accountability into your culture can pay off in spades.

It’s important for you and your colleagues to set smart goals. At times, these smart goals can be seemingly impossible. By setting high goals, you can still accomplish a lot through failure. Make sure that you are working with your team to set these goals, as mutual goal setting can make it much more likely that you’ll achieve those high goals.

CRM systems can be highly effective ways of keeping your colleagues accountable. That being said, there is a key caveat here. You must set the expectation that your CRM system is the single source of truth. It takes some time to achieve buy-in from your team, but doing so can help you rely on cold, hard facts to accelerate your organization.

Video can be a great tool to use when you are following up on a sales call. Instead of putting everything in writing, you can make it clearer and make your conversations more personal. These types of quick follow-ups can help you stay in touch with key prospects, increase your likelihood of generating more sales, and keep your colleagues accountable.
In the end, this is an outstanding conversation for salespeople and managers that want to get much closer to their goals. Whether you are trying to encourage a poorly-performing salesperson or are looking for new skills to become a better salesperson, you will get lots of inspiration from this conversation. Enjoy the episode!
Kristie Jones is the principal of Sales Acceleration Group. At Sales Acceleration Group, she helps small and mid-sized technology companies take their revenue to the next level. Some of the consulting services that she offers at the Sales Acceleration Group include sales training, hiring help, sales management coaching, sales process and strategy review, and interim sales management and leadership. She also spends a significant amount of time doing executive coaching around the topic of creating a sales accountability culture. Ultimately, Kristie relies on her more than 15 years of SaaS sales management experience to help SMBs increase their revenue and achieve their goals.
Want to learn more from Kristie about accountability as a sales strategy?

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33 min
January 11, 2021The Power of Scaling a Side Hustle with Carrie Bohlig
Simply put, we are living in the age of the side hustle. With only a computer and an Internet connection, you can create a product or service that provides significant value to others and generates substantial cash flow. While the road to side hustle success isn’t easy, your diligence, hard work, focus on product-market fit, and constant execution can lead you to the promised land. To learn more about side hustles and scaling them up, Dubb founder Ruben Dua spoke with Carrie Bohlig, the co-owner of Tandem Consulting. In this interview, you will hear many different insights about side hustles, including the following:
If you are a young side hustler, you may be experiencing feelings of anxiety or self-doubt. The best way to do so as a young side hustler is to find a deep belief in your ability to learn and grow. Much of it involves mindset and the willingness to position yourself as a student. By embracing this role, you’ll develop the confidence to keep growing and scaling your side hustle.

Much of side hustling is about taking action. You may have the greatest idea for a side hustle, but if you aren’t able to execute, that idea will be all for naught. Even though you may fail, pick yourself up, and keep taking action. Persistence is the name of the game here.

If you want to become an entrepreneur, there is more than enough content and people in the marketplace that want to help you. These opportunities won’t arrive at your doorstep, however. You need to go out there and grasp them. Being brave and putting yourself out there will pay off in spades.

A great way to fight mental barriers like imposter syndrome is to join communities of like-minded individuals. This can be everything from an online side hustler group to your local Toastmasters branch. These communities can not only pick you up when you’re feeling down, but they can offer ideas or connections that can accelerate your side hustle.

LinkedIn can be a fabulous social media network for your side hustle. You can post insightful articles about your side hustle’s progress or your views on your sector or industry. But beyond that, you can connect with other side hustlers. You may even find your next partner or employee. Therefore, don’t hesitate to leverage everything that LinkedIn has to offer.
This is an outstanding conversation for would-be side hustlers and current side hustlers. Whether you are trying to start a side hustle from square one or are looking to take your side hustle to the next level, this discussion can give you the inspiration and actionable advice that you need. Enjoy the episode!
Carrie Bohlig is the co-owner of Tandem Consulting. At Tandem Consulting, Carrie works with her husband Craig to help clients accelerate toward their business goals. As part of Tandem Consulting, Carrie works closely with side hustlers, helping them think about everything from business systems and life set facilitation to business strategy and personal finance. Along with Tandem Consulting, Carrie is the co-founder of Tandem Giving, which is an organization that benefits the well being and needs of older children in the adoption process to increase the likelihood of them finding families through adoption advocacy.
Want to learn more from Carrie about the power of scaling a side hustle?

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27 min

About Connection Loop by Dubb

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A top 3% business podcast that empowers CEO, sales leaders, and entrepreneurs to scale their revenues with the power of sales strategies, sales enablement, artificial intelligence, sales automation,…

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Connection Loop by Dubb

Connection Loop by Dubb episodes

About Connection Loop by Dubb